starwood hotels - south asia review

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©2013 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential DILIP PURI // MANAGING DIRECTOR, INDIA & REGIONAL VICE PRESIDENT, SOUTH ASIA STARWOOD IN SOUTH ASIA 53

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Page 1: Starwood Hotels - South Asia Review

©2013 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential

DILIP PURI // MANAGING DIRECTOR, INDIA & REGIONAL VICE PRESIDENT, SOUTH ASIA

STARWOOD IN SOUTH ASIA

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Page 2: Starwood Hotels - South Asia Review

FORWARD-LOOKING STATEMENTS These presentations contain forward-looking statements within the meaning of federal securities regulations. These forward-looking statements generally can be identified by phrases such as Starwood or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Future results, performance and achievements may be affected by general economic conditions including the severity and duration of any downturn in the US or global economy, the impact of war and terrorist activity, business and financing conditions, including the availability of mortgage financing, foreign exchange fluctuations, cyclicality of the real estate, including the sale of residential units, and the hotel and vacation ownership businesses, operating risks associated with the sale of residential units, hotel and vacation ownership businesses, relationships with associates, customers and property owners, the impact of the internet reservation channels, our reliance on technology, domestic and international political and geopolitical conditions, competition, governmental and regulatory actions (including the impact of changes in U.S. and foreign tax laws and their interpretation), travelers’ fears of exposure to contagious diseases, risk associated with the level of our indebtedness, risk associated with potential acquisitions and dispositions, and other circumstances and uncertainties. There can also be no assurance that agreements will be entered into for the hotels in the Company’s pipeline and, if entered into, the timing of any agreement and the opening of the related hotel. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Please note that these presentations include non-GAAP financial measures. For definitions of certain terms used herein and a presentation of the most directly comparable financial measure calculated and presented in accordance with GAAP and a reconciliation of the differences between the non-GAAP financial measure disclosed and the most comparable financial measure calculated and presented in accordance with GAAP, please refer to the Company’s web site at www.starwoodhotels.com.corporate/investor_relations.html.

Page 3: Starwood Hotels - South Asia Review

ANCHORED BY INDIA, SOUTH ASIA IS A REGION OF OPPORTUNITY » India GDP expected to grow 8% for next 40 years

» Moving from 10th largest global economy to 6th largest by 2017

» On track to become world’s 5th largest consumer market in 2030

» Recent government reforms improving the outlook » Central bank easing interest rates » Raising caps on Foreign Direct Investment in certain

sectors: Retail, Aviation, Insurance

W MUMBAI

Sources: World Bank, Global Business Travel Association ("GBTA"), McKinsey “Rise of the Indian Consumer”, CAPA India, HVS T&O report 2012 54

Page 4: Starwood Hotels - South Asia Review

LARGE AND GROWING TRAVEL MARKET » Population of 1.4B across region, growing faster

than China » Travel and tourism is over 6% of India’s GDP1

» Arrivals to India at 5.8M, growing at 12% rate » 13M outbound travelers in 2011, growing to 50M by

2020 » Total domestic traffic at all Indian airports is forecast to

grow from 105M to 356M by 2021 » Sri Lanka and Maldives are among the top 10

destinations for 2013 » Bhutan and Nepal emerging as fast growing

resort markets SHERATON BANGALORE

Sources: World Travel & Tourism Council's (WTTC) Economic Impact 2012; CAPA India 55

Page 5: Starwood Hotels - South Asia Review

STARWOOD’S SOUTH ASIA ADVANTAGE

LE MERIDIEN NEW DELHI

SHERATON MALDIVES FULL MOON RESORT & SPA

» First mover advantage » Strong local brand recognition » Locally smart regional team and

local infrastructure » Leading loyalty program » Best in class talent programs » Innovative food and beverage

programs

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Page 6: Starwood Hotels - South Asia Review

5

OUR FIRST-MOVER ADVANTAGE

» Opened 1st Westin in India

» 2009: Launched Four Points in India with 2 new openings

» Signed 1st Westin management contract ; 1st new-build non-ITC hotel in India

» Acquisition of Le Méridien brand globally; Added 8 Le Méridiens to India portfolio

» Launched Aloft in India with 2 new openings

» 1973: 1st Sheraton in India - Oberoi Sheraton, Mumbai

» 1979: Partnership with ITC » Established Starwood Sales Office

» Opened India Customer Contact Center in Gurgaon

2010 2005 2011 1973 1979 2009

» Opening of Sheraton in Bangalore (1st managed Sheraton; non-ITC)

2007 2012

» Debut into Sri Lanka with signing of Sheraton and Four Points

» Expansion in Bangladesh with signing of Sheraton and Le Méridien

FIRST-MOVER ADVANTAGE

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Page 7: Starwood Hotels - South Asia Review

OUR FIRST MOVER ADVANTAGE HAS ALLOWED US TO BUILD A SIGNIFICANT FOOTPRINT ACROSS SOUTH ASIA » 69 hotels (operating + pipeline) » More than 16,300 rooms in 6 countries

India

Bhutan

Bangladesh

Sri Lanka

Maldives

38 Operating

31 Pipeline (Executed)

INDIA 61 HOTELS – 35 OPERATING, 26 PIPELINE

OTHER SOUTH ASIA 8 HOTELS - 3 OPERATING, 5 PIPELINE

Total 69 HOTELS - 38 OPERATING, 31 PIPELINE

6

FIRST-MOVER ADVANTAGE

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Page 8: Starwood Hotels - South Asia Review

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STARWOOD IS THE LARGEST INTERNATIONAL HIGH-END HOTEL COMPANY IN SOUTH ASIA

Source: STR Census as of December 2012,Upper-Upscale and Luxury Rooms 7

FIRST-MOVER ADVANTAGE

0123456789

Rooms (000’s)

Upper Upscale/ Luxury Rooms

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Page 9: Starwood Hotels - South Asia Review

8

DIVERSIFIED FOOTPRINT ACROSS ALL BRANDS

Source: Starwood internal data as of March 1, 2013

Four Points

9% Aloft 7%

Le Méridien 16%

Westin 18%

Sheraton 22%

Luxury Collection

18%

W 8%

St. Regis 2%

Four Points

6% Aloft 7%

Le Méridien 18%

Westin 19% Sheraton

13%

Luxury Collection

36%

W 1%

PIPELINE + OPERATING ROOMS

8

OPERATING ROOMS

FIRST-MOVER ADVANTAGE

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Page 10: Starwood Hotels - South Asia Review

BROAD REACH ACROSS PRIMARY AND SECONDARY CITIES IN INDIA » Operating in 21 cities & 14 states

» 8 new cities in pipeline » Strong penetration in Tier II & III

markets with Four Points and Aloft brands » 8 operating hotels with another 5 expected

openings in 2013 and a robust pipeline » Strong distribution including all upper-

upscale brands in key Tier I markets » 14 Starwood hotels in Delhi NCR » 4 cities with more than 6 Starwood hotels » 6 cities with operating and pipeline hotels

» Growth in resort locations » Growing from one property to 6 by 2015-16

Madhya Pradesh

Maharashtra

Andhra Pradesh

Orissa

Jharkhand

Bihar

Uttar Pradesh

Jammu & Kashmir

Himachal Pradesh

Chhattisgarh

Tamil Nadu

Karnataka

Gujarat

Rajasthan

Punjab

Haryana

Uttaranchal

West Bengal

Assam

Meghalaya

Pondicherry

Goa

Operating

Pipeline

Operating + Pipeline

9

FIRST-MOVER ADVANTAGE

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Page 11: Starwood Hotels - South Asia Review

OPENINGS IN 2013 & 2014 SHERATON CHANDIGARH HOTEL 177 ROOMS, 2013

SHERATON GREATER NOIDA HOTEL 267 ROOMS, 2014

SHERATON BANGALORE WHITEFIELD HOTEL & CONVENTION CENTER 325 ROOMS, 2014

THE WESTIN CHENNAI VELACHERY 215 ROOMS, OPEN FEB 2013

THE WESTIN BEKAL RESORT & SPA 156 ROOMS, OPENING 2014

LE MERIDIEN MAHABALESHWAR RESORT & SPA 126 ROOMS, OPENING IN 2013

10

FIRST-MOVER ADVANTAGE

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Page 12: Starwood Hotels - South Asia Review

OPENINGS IN 2013 & 2014 FOUR POINTS BY SHERATON GURGAON FARIDABAD ROAD 154 ROOMS, 2014

ALOFT AHMEDABAD SG ROAD 176 ROOMS, 2013

W RETREAT & SPA GOA 105 ROOMS, 2014

ALOFT BENGALURU CESSNA BUSINESS PARK 190 ROOMS, OPENING 2013

ALOFT NEW DELHI AEROCITY 200 ROOMS, OPENING 2014

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FIRST-MOVER ADVANTAGE

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Page 13: Starwood Hotels - South Asia Review

STRONG LOCAL BRAND RECOGNITION

2011 & 2012 BEST HOTEL COMPANY (WORLD) – Travel & Leisure BEST BRAND DEVELOPMENT ACROSS CHAIN – SATTE FASTEST GROWING HOTEL CHAIN 2012 – Today’s Traveller

2011 & 2012 FAVORITE LOYALTY PROGRAM – Conde Nast Traveler India Reader’s Choice 2012 BEST HOTEL LOYALTY PROGRAM – World Travel Awards 2012 FAVORITE HOTEL LOYALTY PROGRAM – Travel & Leisure

2011 BEST NEW OPENING HOTEL (UPSCALE) SHERATON BANGALORE – HICSA

BEST INTERNATIONAL RESORT – W MALDIVES RETREAT &SPA – Lonely Planet

2010 BEST NEW OPENING HOTEL (LUXURY ) – WESTIN MUMBAI – HICSA BEST NEW OPENING SPA (HOTEL) HEAVENLY SPA – WESTIN MUMBAI – ASIA SPA BEST HOTEL FOR BUSINESS TRAVELERS ( WOMEN) RUNNERS UP WESTIN MUMBAI – Travel & Leisure FAVORITE NEW OPENING HOTEL (INDIA) – 3rd WESTIN GURGAON – Conde Nast Traveler India Reader’s Choice TOP 25 TRENDIEST HOTELS – WESTIN HYDERABAD – Tripadvisor

TOP 25 TRENDIEST HOTELS – Tripadvisor

TOP 25 TRENDIEST HOTELS – LE MERIDIEN NEW DELHI – Tripadvisor BEST CONVENTION HOTEL – LE MERIDIEN KOCHI – National Tourism Awards

12 64

Page 14: Starwood Hotels - South Asia Review

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Westin Brand in South Asia outperforms competition

WESTIN BRAND LAUNCH » First Westin resort opened

in 2007 with 4 successive Westin openings in the next 18 months

» Westin makes history as the fastest international brand launch in Indian hospitality

» Superior RevPar Index and Margin Delivery

» 6 operational and 5 hotels in pipeline in India

Westin India Footprint

2007 Opened The Westin Sohna Resort & Spa

2009 Opened The Westin Pune Koregaon Park The Westin Hyderabad Mindspace

2010 Opened The Westin Mumbai Garden City The Westin Gurgaon, New Delhi

2013 Open The Westin Chennai Velachery

2014 Opening The Westin Bekal Resort & Spa

2015/16 Opening The Westin Jaipur, Infotech City

The Westin Kolkata The Westin Khandala Resort & Spa

The Westin Noida Delhi NCR

84.5 96.8 111.7

69% 70%

75%

65%66%67%68%69%70%71%72%73%74%75%76%

0

20

40

60

80

100

120

2010 2011 2012

RPI SPG Occ %

13

STRONG LOCAL BRAND RECOGNITION

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Page 15: Starwood Hotels - South Asia Review

LOCAL LEADERSHIP SUPPORTED BY LOCAL INFRASTRUCTURE

STARWOOD SALES OFFICE IN INDIA (EXISTING AND EXPANSION)

NEW REGIONAL OFFICE IN GURGAON

» Local operations and development team with deep experience

» Sales offices located across region » 8 regional offices open, with

3 additional planned » New regional office in Gurgaon » Selling to local and international

businesses » Starwood’s 9th Global Customer

Contact Center and the 4th in Asia-Pacific

14 66

Page 16: Starwood Hotels - South Asia Review

STRONG AND RELEVANT LOYALTY PROGRAM » 2nd Fastest growing active

member base in Asia Pacific » Local business - India is the

leading SPG feeder market for India hotels by members & stays

» 27% growth in active membership and 37% growth in SPG enrollment since 2011

» Strong recognition in India – through readers choice awards from Conde Nast, Travel & Leisure etc.

15 67

Page 17: Starwood Hotels - South Asia Review

BEST IN CLASS TALENT

Regional Team – “Play as a Team” offsite in Jaipur

Regional Team with Starwood Senior Leadership Team

» Graduate Management Program (GMAP)

» Development of strong internal & external bench strength

» Starwood Class - 12 months internship programme in Starwood properties

» Cross Exposure & International Work Experience Program

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Page 18: Starwood Hotels - South Asia Review

INNOVATIVE F&B PROGRAMS

THE WESTIN GURGAON, NEW DELHI – “SEASONAL TASTES”

THE WESTIN HYDERABAD MINDSPACE – ”PREGO” - THE ITALIAN DESTINATION

» Eat Drink & More – dining loyalty program with strong pan-India membership enrollment

» SPG Restaurant & Bars – loyalty and enrollment through F&B

» Award winning Branded Restaurant Concepts across all Starwood brands – Prego, Eest, Bene, Favolla, Kangan, Seasonal Tastes etc.

17 69

Page 19: Starwood Hotels - South Asia Review

MUMBAI

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Page 20: Starwood Hotels - South Asia Review

SHERATON CHANDIGARH HOTEL

71

Page 21: Starwood Hotels - South Asia Review

LE MERIDIEN MAHABALESHWAR RESORT & SPA

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Page 22: Starwood Hotels - South Asia Review

LE MERIDIEN MAHABALESHWAR RESORT & SPA WESTIN CHENNAI

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Page 23: Starwood Hotels - South Asia Review

STARWOOD’S SOUTH ASIA ADVANTAGE

LE MERIDIEN NEW DELHI

SHERATON MALDIVES FULL MOON RESORT & SPA

» First mover advantage » Strong local brand recognition » Locally smart regional team and

local infrastructure » Leading loyalty program » Best in class talent programs » Innovative food and beverage

programs

74