An early look at the future
of Starwood Hotels
June 4th 2015
Stephan Croix, VP Marketing EAME
In today’s market, consumers have (a lot of) choice
Innovation is core for Starwood to stand out Starwood has a long history of pioneering new “guest experiences”
1934, the Bloody Mary 1998, the W Hotel 2015, Uber partnership 1999, the white bed
But innovation has to be relevant… …remember this?
Our starting point is the consumer How can we make every step of the journey smoother and unforgettable for our guests?
an always on conversation
Keyless technology Mobile technology is driving easy check-in and safety for hotel guests
StarLab – where creativity meets technology
New York City, launched February 2015
Bespoke hotel room experience via Apps Simplifying and customizing the hotel guest experience
Smart mirrors Multitasking made easy
“the Botlr” - the Aloft robot butler Speed and quality of service for hotel guests
Thank You
SHERATON HUZHOU HOT SPRING RESORT, CHINA
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