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IntroductionStarwood Hotels and Resorts Worldwide, Inc. is an American hotel and leisure company headquartered in Stamford, Connecticut.One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands.As of 1December2012, Starwood Hotels and Resorts Worldwide, Inc. owned, managed, or franchised 1,162 properties employing over 171,000 people, of whom approximately 26% were employed in the United States.

Former Starwood LogoCEO- Frits Van PaasschenFounder- Barry SternlichtHistoryStarwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names. The Westin Hotel Company was purchased in 1994 from Aoki Corporation of Japan. Starwood acquired the Sheraton, Four Points by Sheraton, and The Luxury Collection brands from ITT Sheraton in 1998.In 1999, Starwood launched their "W" Hotels brand. In September 2005, Starwood announced the launch of Aloft, a new hotel brand based on W. Aloft Hotels catered toward business travelers. In 2005, Starwood purchased the Le Mridien brandIn 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO to focus his attention on his other firm, Starwood Capital. He remained on the Board of Directors until 2005. He was succeeded as CEO by Steven J. Heyer, and Starwood began selling a number of its company-owned hotels, instead focusing on becoming a management company and franchiser for its current and future hotel brands. In April 2007, Steven J. Heyer left the company on the request of the Board of Directors because of an issue with Heyer's management style and after allegations of personal misconduct. Chairman of the Board Bruce Duncan served as interim CEO until September 2007, when the company announced Heyer's successor, Frits van Paasschen.

Brands of the groupWestinSheratonFour Points by SheratonThe Luxury CollectionW HotelsSt. RegisLe MridienAloft, a vision of W hotelsElement by WestinThe Westin Hotels and Resorts brand is Starwood's largest upscale hotels and resorts brand. It was bought by Starwood in 1994 and is also the oldest brand within Starwood, dating back to 1930.Westin markets certain amenities available in its properties to the public under the brand name Heavenly. In 2005, Westin became the first hotel company to gain a national retail store presence when Nordstrom started carrying the Heavenly Bed line in more than 60 stores.Westin refreshed its partnership with United Airlines in 2008. United offers pillows and blankets from their Heavenly Bed line on select United premium service routes between New York City and California, as well as Westin decorations and scents in some Red Carpet Club lounges.Especially in the last decade, Westin has focused on expanding globally. Since 2005, the number of hotels has grown from 120 locations in 24 countries to over 192 locations in 37 countries as of 2013.

Sheraton is Starwood's 'flagship' brand, providing luxury hotel and resort accommodation. It began operating in 1937 and was sold to Starwood in 1998 by ITT. Also under the Sheraton brand are 7 Vacation Ownership properties.The origins of the brand date back to 1937 when Ernest Henderson and Robert Moore acquired the Stonehaven Hotel in Springfield, Massachusetts.The chain got its name from another early hotel that the pair had acquired, which had a lighted sign on the roof saying "Sheraton Hotel" which was large and heavy and therefore too expensive to change. Instead, they decided to call all their hotels by that name.

Under Starwood's leadership, Sheraton has begun renovating many existing hotels and expanding the brand's footprint.Four Points by Sheraton is a Starwood Hotels & Resorts hotel brand, targeted towards business travelers and small conventions. The Four Points is Starwood's 3rd largest brand and is found in over 24 different countries with around 149 properties worldwide.In April 1995, Sheraton Hotels and Resorts introduced a new, mid-scale hotel brand Four Points by Sheraton Hotels, to replace the designation of certain hotels as Sheraton Inns. In 1998, Starwood Hotels & Resorts Worldwide, Inc. acquired ITT Sheraton, outbidding Hilton. In 2000, Starwood re-launched Four Points by Sheraton, now targeted as an upscale four star hotel chain for business and leisure travelers.Four Points hotels also have a "Best Brews Program" and a chief beer officer, Scott Kerkmans, who selects Craft beer to serve in their hotels.

The Luxury Collection brand began when ITT Sheraton purchased a controlling interest in CIGA (Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company), an Italian hotel chain, in 1994. Those hotels, as well as a number of top-tier Sheraton Hotels, were then marketed as ITT Sheraton Luxury Hotels. After Starwood bought Sheraton, they established a separate brand identity for The Luxury Collection and expanded it.Confusingly, a few hotels in The Luxury Collection which were originally part of the ITT Sheraton Luxury group kept their Sheraton name when the Luxury division was spun off as a completely separate brand under Starwood. There are five such hotels remaining today, operating with the name Sheraton, but not technically part of Sheraton. Those hotels are Sheraton Addis (Addis Ababa, Ethiopia), Sheraton Grande Sukhumvit (Bangkok, Thailand), Sheraton Sofia Hotel Balkan (Sofia, Bulgaria), Sheraton Algarve Hotel (Albufeira, Portugal) and Sheraton Kuwait Hotel & Towers (Kuwait City, Kuwait).A part of the Collection, the Royal Penthouse Suite, at Hotel President Wilson in Geneva, billed at US$65,000 per night, is listed at number 1 on World's 15 most expensive hotel suites complied by CNN Go in 2012.

W Hotels is Starwood's luxury boutique hotel brand, generally marketed towards a younger crowd. It was launched in 1998 with the W New York, a conversion of the old Doral Inn hotel at 541 Lexington Avenue in Manhattan and the brand has since expanded with over fifty hotels and resorts around the world.Though the hotels vary from newly built flagship properties to more modest conversions of previous hotels, they have a common theme of spare, minimalist modern decor and hip, informal names for categories of rooms and public areas. For example the lobbies of all the hotels are known as the "Living Room." W Hotels attempt to include the letter W wherever possible - the swimming pool is known as "Wet", the concierge is known as "Whatever Whenever", the laundry bag is known as "Wash" and so on.W's most notable properties under-development includes the 62 storey W MUMBAI also known as Namaste Tower.

St. Regis is Starwood's main luxury brand, launched in 1999. It is named for The St. Regis Hotel in New York, which was built in 1904 in Manhattan at 5th Avenue and 55th Street by John Jacob Astor IV, who also founded the Astoria Hotel (which later became the Waldorf-Astoria Hotel) and who died in 1912 on the RMS Titanic. In the 1930s, head bartender Fernand Petiot, introduced the Bloody Mary cocktail. The St. Regis was a Sheraton from 1966 on, and following a lavish restoration from 1985-1991 was part of the ITT Sheraton Luxury division before it became the cornerstone of Starwood's new brand. All St. Regis properties except The Lanesborough in London use The St. Regis name.

Le Mridien was founded by Air France in 1972 and was sold to Starwood in 2005, by which point it was based in the UK. It has 130 properties worldwide and its first property was Le Mridien Etoile in FranceOn November 24, 2005, the Le Mridien brand and management fee business was acquired by Starwood Hotels & Resorts. The leased and owned real estate assets were acquired in a separate deal by a joint venture formed by Lehman Brothers and Starwood Capital.In 2011, Le Mridien opened up its 100th hotel in Coimbatore, India.In mid-2012, during the search conducted by Maradu Municipality, the food safety officials seized damaged food from star hotels including Le Mridien Kochi.

Aloft is a mid-scale, urban-style business / boutique hotel brand. The brand was launched in 2005, in a relationship with W similar to Four Points by Sheraton and its 'brand parent', Sheraton. It has been criticized for being too slick and formulaiche brand is most notable for its modern architecture design style, with unique technical aspects and an atmosphere that encourages socialization. Another characteristic of Aloft hotels is the naming of basic hotel amenities. For example, in each hotel, the swimming pool is referred to as "splash". The staff of Aloft Hotels use the same lingo, and may greet guests by saying Aloha!The early success of these modern hotel creations influenced other hotel chains. The InterContinental Hotels Group and Hyatt created similar concepts, Hotel Indigo and Hyatt Place, respectively, around the same time that Aloft Hotels were being developed. Hotel Indigo was actually the first of these boutique hotel brands, with its first hotel opening in Atlanta in 2004.To generate interest in the brand before its 2008 opening, Starwood launched a virtual tour of the hotels using Second Life, whose site allows visitors to move through a typical Aloft Hotel and explore its aspects in detail. Starwood monitored statistics from the site, gauged public reception based upon visitors' opinions, and incorporated this information into the design of future Aloft Hotels.

Announced in 2006, this is Starwood's first brand of hotels intended to be environmentally friendly. The designs include energy and water efficient features. The first Element hotel opened in Lexington, Massachusetts in July 2008. As of April 2010, there are seven Element hotels in operation in Denver (Park Meadows), Las Vegas (Summerlin), Houston (Vintage Park), Dallas (DFW Airport), Ewing NJ, Lexington, and Arundel Mills (BWI Airport). Two Element hotels are scheduled to open within the next year, in New York City and Omaha, Nebraska. Element hotels are built eco-friendly from the ground up, from the floors made of recycled materials to energy-efficient lighting and plumbing fixtures. In 2013 the first Canadian location will open in Vaughan.

Starwood Careers- Management TrainingThemanagement training program exposes graduates to the places, people and practices that will help set the foundation for success throughout their careers. This one-year training program combines practical experience with professional development, mentoring and a rotation through operations and support departments.PromisesAt Starwood we call our shared values promises. These promises guide our everyday actions and ensure a common understanding of what we can expect from one another.Starwoods values are:Go the Extra Stepby taking actions that build lasting connections and loyaltyPlay as a Teamby working globally and across all teams in the companyDo the Right Thingby using good judgment, respecting our communities, associates, owners, partners and the environmentWere committed to creating a company that is a great place to work and provides wonderful guest experiences, great returns to stakeholders and is:GrowingStrongStableFOUR POINTS BY SHERATON VISAKHAPATNAMALOFT AHMEDABAD SG ROADFOUR POINTS BY SHERATON AHMEDABADTHE WESTIN GURGAON, NEW DELHITHE WESTIN SOHNA RESORT & SPAALOFT BENGALURU WHITEFIELDITC GARDENIA, A LUXURY COLLECTION HOTEL, BENGALURUITC WINDSOR, A LUXURY COLLECTION HOTEL, BENGALURULE MRIDIEN BANGALORESHERATON BANGALORE HOTEL AT BRIGADE GATEWAYLE MRIDIEN KOCHIFOUR POINTS BY SHERATON NAVI MUMBAI, VASHIITC GRAND CENTRAL, A LUXURY COLLECTION HOTEL, MUMBAIITC MARATHA, A LUXURY COLLECTION HOTEL, MUMBAITHE WESTIN MUMBAI GARDEN CITYFOUR POINTS BY SHERATON HOTEL & SERVICED APARTMENTS, PUNELE MRIDIEN PUNETHE WESTIN PUNE KOREGAON PARKFOUR POINTS BY SHERATON NEW DELHI, AIRPORT HIGHWAYITC MAURYA, A LUXURY COLLECTION HOTEL, NEW DELHILE MRIDIEN NEW DELHISHERATON NEW DELHI HOTELALOFT CHANDIGARH ZIRAKPURFOUR POINTS BY SHERATON JAIPUR, CITY SQUAREITC RAJPUTANA, A LUXURY COLLECTION HOTEL, JAIPURLE MRIDIEN JAIPURALOFT CHENNAI OMR IT EXPRESSWAYITC GRAND CHOLA, A LUXURY COLLECTION HOTEL, CHENNAILE ROYAL MRIDIEN CHENNAISHERATON PARK HOTEL & TOWERS, CHENNAITHE WESTIN CHENNAI VELACHERYALOFT COIMBATORE SINGANALLURLE MRIDIEN COIMBATOREITC KAKATIYA, A LUXURY COLLECTION HOTEL, HYDERABADTHE WESTIN HYDERABAD MINDSPACEITC MUGHAL, A LUXURY COLLECTION HOTEL, AGRAITC SONAR, A LUXURY COLLECTION HOTEL, KOLKATAStarwood Properties in IndiaFOUR POINTS BY SHERATON TIRUPATI- Opening March 1, 2016ALOFT GOA CALANGUTE- Opening September 1, 2016W RETREAT & SPA GOA- Opening November 1, 2015Le Mridien Ahmedabad- Opening July 1, 2015FOUR POINTS BY SHERATON DAHEJ- Opening March 1, 2016FOUR POINTS BY SHERATON VADODARA- Opening June 1, 2015FOUR POINTS BY SHERATON GURGAON, FARIDABAD ROAD- Opening March 1, 2015ITC Grand Bharat, a Luxury Collection Resort, Gurgaon, New Delhi Capital Region- Opening October 1, 2014W DELHI NCR - GURGAON WTC- Opening May 15, 2018ALOFT BENGALURU CESSNA BUSINESS PARK- Opened May 9, 2014FOUR POINTS BY SHERATON BENGALURU, INTERNATIONAL AIRPORT- Opening January 1, 2017FOUR POINTS BY SHERATON BENGALURU, WHITEFIELD- Opened July 18, 2014SHERATON BENGALURU WHITEFIELD HOTEL & CONVENTION CENTER- Opening October 1, 2015THE WESTIN BEKAL RESORT & SPA- Opening March 1, 2015LE MRIDIEN MAHABALESHWAR RESORT & SPA- Opening December 15, 2014W MUMBAI- Opening October 1, 2017ALOFT NEW DELHI AEROCITY- Opening March 1, 2015SHERATON JALANDHAR RESORT & SPA- Opening October 1, 2017FOUR POINTS BY SHERATON HYDERABAD- Opening April 1, 2017FOUR POINTS BY SHERATON AGRA- Opening April 1, 2015SHERATON GREATER NOIDA HOTEL- Opening June 1, 2015LE MRIDIEN DELHI NCR, NOIDA- Opening September 1, 2016FOUR POINTS BY SHERATON DEHRADUN- Opened April 17, 2014THE WESTIN KOLKATA RAJARHAT- Opening October 1, 2015

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