startup your startup seo & optimizing public relations
Post on 21-Oct-2014
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DESCRIPTION
Learn how to put the power of SEO to work for your public relations program. This presentation shares some DIY how-to's for optimizing your news releases, creating social media-friendly materials and understanding how to find social media news terms that work.TRANSCRIPT
1www.StephensonGroup.com
@Pam_A
Go Guerilla Optimizing your Public Relations
2www.StephensonGroup.com
Create High Speed PRUsing
SEO & Social Media
PRESS RELEASE:
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A great tool for getting critical information to your marketplaceBut without search engine optimization and social media strategies to fuel your news, it won’t get far
THREE KEY CONCEPTS TO SEARCH- & SOCIAL-SAVVY PUBLIC RELATIONS
• Searchable• Social
• Speech savvy
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SEARCHABLE SOCIAL: SEO-Optimized News Releases
Research and
embed key
search phrases in
release
Post release on site prior to release
Embed social
sharing tools
Twitter, Facebook, LinkedIn, Pinterest,
etc
Hyperlink key terms, company names
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SEARCHABLE: SEO-Optimized News Releases
Total media placements: 318Total unique web impressions: 551,574,000Social shares: EP2M, Oracle, Avista, Community
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SEARCHABLE & SOCIAL: KEY PHRASE RESEARCH
• CompetitionIdentify competitor key phrases; see what works for other sites
• CustomersUnderstandwhat they search for, what“language” they use on the web and in their social
world
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SOCIAL MEDIA:Pick Your Platforms
• MarketIdentify & engage where customers are
• CompetitionSee where they areUnderstand whyRespond accordingly
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SEARCHABLE & SOCIAL: KEY PHRASE RESEARCH
TOOLS:SpyFu.com: See what competitors are using for keywords & adsGoogle Adwords: See what Google recommends for your siteGoogle Analytics: See where/how you & competitors get trafficView Source: Function key on computer, see tags, meta
descriptions, more on website
Google Search: See what key phrase search delivers
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SEO/SOCIAL PRESS RELEASE ROAD MAP
1. Draft release: Include links, key phrases
2. Create social media support: Prepare Facebook post, Twitter, hash tags, create Bit.ly link for tracking
3. Post to website
4. Publish release via wire service, PRWeb, PitchEngine
5. Share with journalists, partners, customers, community via your selected social media channels
Watch your web footprint grow
Pam AbrahamssonVice President, Account Manager
[email protected](m) 503.298.97498216 N. Edison Suite 4Portland, OR 97203Skype IM: Pam_Abrahamsson Twitter: Twitter.com/Pam_ALinkedIn: linkedin.com/in/pabrahamssonpr
Stephenson Group is a national public relations agency, specializing in emerging technology and Fortune 500 clients.
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