startup pitch shortend manual
DESCRIPTION
Pitches should be short and informative. It's essential that startup entrepreneurs be able to answer the following questions in a pitch. What is the problem you're solving? Who is this for? Who's the customer? What makes this unique or defensible? Can I copy it? Does it stand out? Is it interesting in some way? What’s the market opportunity?TRANSCRIPT
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Pitching ideas.Shortend manual for pitches
GIULIANO IACOBELLI
co-founder @Stamplay
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Pitch Types
Elevator Competitive Investor
Duration
Purpose
Format
1 min 2 - 5 min 20 min
Every day Excitement Information
Clear Structured Data Intensive
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Reminder
PITCHING IS HARD
Pitch Result Feedback
refine
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Keep in mind
INVESTORS HAVE SEEN A LOT OF PITCHES YOU SHOULD BE:
1. DIFFERENT (SHORT AND CONCRETE)
2. ORIGINAL (INVOLVE YOUR AUDIENCE)
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What investors care?
TEAM
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What investors care?
TEAM
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What investors care?
TEAM
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INTRODUCING TEAM
THEY WANT TO KNOW YOUR TEAM AND WHAT MAKES YOU SPECIAL SO TELL THEM:
• NAME
• EXPERTISE
• WHAT MAKES YOU A GREAT TEAM
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What to say chart
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What to say chart
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What to say chart
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Elevator Pitch
My company, [NAME], is developing [OFFERING], to [TARGET AUDIENCE],
[SOLVE A PROBLEM], with [YOUR AMAZING SOLUTION]
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The Offer
1. Be Specific
2. Avoid Buzzword
3. Skip Adjectives and superlatives
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The Audience
1. Identify Demographics
2. Specity your market
3. Clarify the buyer
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The Problem
MAKE SURE THAT EVERYONE CAN UNDERSTAND THE OFFERING.
GIVE HINTS OF THE BUSINESS MODEL.
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The Amazing solution
EXPLAIN WHAT MAKE
YOUR BUSINESS UNIQUE
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YOUR TURN.
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http://giulianoiacobelli.com
@giuliano84
http://facebook.com/giuliano.iacobelli
Thanks.