startup istanbul - bill kenney - investment or sales...what's most important
TRANSCRIPT
@billkenney
@billkenney
Investment or Sales...
What's Most Important?
@billkenney
Take control of your
business growth and
success!
@billkenney
@billkenney
We are FAILING You!
@billkenney
The Global Entrepreneurial
Ecosystem is FAILING You!
@billkenney
We have been selling
you a MYTH!
@billkenney
“Entrepreneurship is as easy
as 1-2-3…”
@billkenney
#1
@billkenney
#2
@billkenney
#3
@billkenney
This is all good except…
@billkenney
Only 1% of all ventures raise
Angel or VC funds
@billkenney
@billkenney
Does a lack of investment
make your business bad?
@billkenney
HELL NO!!
@billkenney
Not investable does not =
business bad
@billkenney
Let’s do some Math!
@billkenney
@billkenney
@billkenney
Has any company scaled
without initial funding
from Angels or VCs?
@billkenney
HELL YES
Tens of Thousands…
@billkenney
@billkenney
Here’s What Happens
When Ventures Race to
Investment not Sales…
@billkenney
PROBLEM Validation is Limited
@billkenney
Team becomes Infatuated
with Their BABY
@billkenney
Team Over- Invests in
Their SOLUTION
@billkenney
Founders are DEFENSIVE when
FEEDBACK Offered
@billkenney
Limited ITERATION Occurs
@billkenney
No Traction = No Investment
@billkenney
6 Key Action Steps
@billkenney
#1 = Focus on the Problem
@billkenney
#2 = Be DEMAND Centered not
IDEA Centered
@billkenney
#3 = Focus on SALES
@billkenney
#4 = Best Feedback Happens
When You Ask for $$
@billkenney
#5 = Align Everything Else to the
“PROBLEM” & SALES
@billkenney
#6 = Investors Find You When
Appropriate
@billkenney
Your success is in your
hands!!
@billkenney
“The only place where
INVESTMENT comes before
SALES is in the dictionary”
@billkenney
Investors follow Traction
