Let the numbers speak for themselves…

Presentation by ApogeeINVENT

Facebook is more than just a social network.

It has evolved into one of the biggest digital advertising platforms on the web.

How useful is it for small businesses?

Facebook as a digital marketing medium

Presentation by ApogeeINVENT

Let’s take a look at some startling statistics to help you determine that answer for yourself.

There’s no denying that Facebook has a lot of active users.

ACTIVE USERS

Facebook Users

1.39 Billion

Presentation by ApogeeINVENT

Just to put it in perspective, 890 million users log into Facebook every day.

Daily Active Unique Monthly Users Searchers

An average of 39 millions users search on Google each day.

Facebook vs Google

1.17 Billion

890 Million

Presentation by ApogeeINVENT

The average time spent on Facebook

per user per day.

How much time are people spending?

21 minutes

Presentation by ApogeeINVENT

The average user is shown 300 pieces of content in their news feed each day from a total possible of 1,500 stories.

POSTS VIEWED

That means the average user only sees 20% of posts in the 21 minutes they spend on Facebook.

Who is seeing content on Facebook?

20%

Presentation by ApogeeINVENT

Barely 6% of fans will view Page posts that aren’t promoted. Analysts predict this number to fall to zero within the next year.

ORGANIC PAGE REACH

That means no one will view your Page posts unless you pay to promoted them.

Facebook Pages Posts

6%

Presentation by ApogeeINVENT

The posts that fans do see often get 1% engagement, many large brands report.

ENGAGEMENT

If you have 4k fans, an organic post will reach 240 of them. That means you will get about 2 likes or comments on that post.

Engagement

1%

Presentation by ApogeeINVENT

You can work hard or pay to earn Likes and Fans on Facebook. Who owns those contacts and their data? Facebook.

Contact Ownership

Outside of Facebook, you have no way of communicating with Facebook contacts. Facebook controls what content your fans are seeing, and how often they see it.

Whose Fans are They?

0%

Presentation by ApogeeINVENT

Facebook is a behemoth, but you need to pay to play.

In 2015, Facebook is limiting promotional content even more. Competition for ad space in news feeds is growing, and so is the price to advertise.

Page engagement is low.

Don’t rule out Facebook, but be ready to pay for results.

In Summary…

Presentation by ApogeeINVENT

Have you found Facebook to be a useful platform for your business?

Have you found a better alternative?

Join the conversation on our blog or Facebook Page.

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What do you think?

Presentation by ApogeeINVENT