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Started in 1st March 1938, by Byung Chull Lee, in Korea

with the capital of 30,000won.

The primary products of Samsung were dried Koreanfish, fruits, and vegetables traded from Beijing and

Manchuria.

The 60`s and 70`s saw the rise of Samsung electronics.The Samsung electronics was founded in 1969.

Samsung came in India in December 1995.

Samsung India is specially known for ElectronicA liances.

-AMSUNG -AMSUNG ome Factsome Facts

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To devote our talent and technology to creatingsuperior products and services that contribute toa better global society .

he Samsung Philosophyhe Samsung Philosophy

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&ISION MISSION&ISION MISSION VISION

To develop innovative technologies and efficientprocesses that create new markets, enrich peoples livesand continue to make Samsung a trusted marketleader.

MISSION

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MANAGEMENTANAGEMENT

Mr. J s shin Dong-Min Yoon Gee-Sung Choi Yoon-Woo L

(president & CEO) (Director) (Director) (Samsung Electronics' ViceChairman and CEO)

Sang-Hoon Lee Goran S. Malm Oh-Soo Park Ju-Hwa Yoo(Samsung Electronics' (Director) (Director) (Samsung Electronics'

Executive Vice President ) President )

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:ELECTRNICS Air Conditioner Home Theatre Microwave Oven Mobile Phones Televisions Washing Machines

Digital Camera Digital Camcorder Solar Charger

:PETROCHEMICALS General Chemicals Petrochemical complexNaphtha Ethylene and Propylene Polymer (Polyolefin) High-density & Low-density

polyethylene Ethylene Glycol/Ethylene Oxide Financial Services

RODUCT MIXRODUCT MIX

http://www.gsmarena.com/samsung_a177-2796.phphttp://www.samsung.com/in/consumer/tv-audio-video/television/flat-tv/CZ21K50SNZXXTL/index.idx?pagetype=prd_detail

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http://www.gsmarena.com/samsung_b3310-2907.phphttp://www.gsmarena.com/samsung_s3650_corby-2908.phphttp://www.gsmarena.com/samsung_e1085t-2988.phphttp://www.gsmarena.com/samsung_w880_amoled_12m-2948.phphttp://www.gsmarena.com/samsung_i5700_galaxy_spica-2965.phphttp://www.samsung.com/in/consumer/camera-camcorder/digital-camera/st-series/EC-ST50ZBBP/IN/index.idx?pagetype=prd_detailhttp://www.samsung.com/in/consumer/camera-camcorder/digital-camera/st-series/EC-ST1000BPSIN/index.idx?pagetype=prd_detailhttp://www.gsmarena.com/samsung_d980-2500.phphttp://www.gsmarena.com/samsung_c6620-2575.phphttp://www.gsmarena.com/samsung_b5310_corbypro-2944.phphttp://a.gsmarena.com/adclick.php?bannerid=803&zoneid=9&source=&dest=http://www.gsmarena.com/samsung_b7610_omniapro-review-420.phphttp://www.gsmarena.com/samsung_c5220-2749.phphttp://www.gsmarena.com/samsung_i6210-2823.phphttp://www.gsmarena.com/samsung_a177-2796.phphttp://www.gsmarena.com/samsung_s5600v_blade-2860.phphttp://www.gsmarena.com/samsung_t559_comeback-2883.phphttp://www.gsmarena.com/samsung_b3210_corbytxt-2943.phphttp://www.samsung.com/in/consumer/tv-audio-video/home-theatre/home-theatre-system/HT-TX725T/XTL/index.idx?pagetype=prd_detailhttp://www.gsmarena.com/samsung_s5230w_star_wifi-2935.phphttp://www.gsmarena.com/samsung_s9110-2885.phphttp://www.samsung.com/in/consumer/tv-audio-video/television/flat-tv/CZ21K50SNZXXTL/index.idx?pagetype=prd_detailhttp://www.samsung.com/in/consumer/camera-camcorder/digital-camcorder/flash-memory-camcorder/SMX-C10RP/XTL/index.idx?pagetype=prd_detailhttp://www.samsung.com/in/consumer/camera-camcorder/digital-camcorder/flash-memory-camcorder/VP-MX20C/XTL/index.idx?pagetype=prd_detailhttp://www.samsung.com/in/consumer/tv-audio-video/television/led-tv/UA40B7000WRXXL/index.idx?pagetype=prd_detailhttp://www.gsmarena.com/samsung_b7620_giorgio_armani-2966.php

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qSTRENGTH

Innovative and high quality products.

Reputed and established brand .

Strong R & D base.

Global operations.

Strong and effective management and corporate

ethics.

WOT ANALYSISWOT ANALYSIS

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qWeakness:

Not pro actively coming out with newer models.

Lack in product differentiation.

WOT ANALYSISWOT ANALYSIS

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qOpportunities:

Huge Indian market Emerging middle class.

Growing Economy.

Petrochemicals.

Financial services.

qThreats: Aggressive competitors, including Sony Ericsson, LG and

Siemens, NOKIA(mobiles) eating into its market share. Govt. regulations and constraints.

Other potential foreign players.

WOTANALYSISNALYSIS

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ORTER MODEL ANALYSISORTER MODEL ANALYSIS

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PRODUCT STRATEGY PRICING STRATEGY

High Quality,

Advanced Technology,

Well Designed Product,

Periodic Innovation,

Dealer and Retailer Motivation,

Competitive Pricing.

POSITIONING (PLACE) PROMOTION STRATEGY

Selective Distribution,(prime location)

Aggressive Promotion

Sponsorship,

Seasonal Offering,

Brand Ambassador:Abhinav Binra

Aamir Khan

ARKETING STRATEGY 4Ps

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OMMUNICATION MIXOMMUNICATION MIX

Media adopted for promotion of its Brand Television

Flex Board

News Paper

Magazine

Web Pages

Hoardings

Radio

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THANK YOU

By - Shashi Kant Singh