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Minor Project Report

On

Managing Workforce Diversity At IBM

Submitted in partial fulfillment of the requirements

For the award of the degree of

Bachelor of Business Administration (BBA)

Semester-III (Paper Code-BBA 209)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

Mrs. Vibha Sharma Abhilash Mohan Garg

Roll No.:16321101711

Batch: 2011-2014

Institute of Information Technology & Management,

New Delhi1100582012-13


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Certificate

I, Mr. ABHILASH MOHAN GARG, Roll No. - 16321101711 certify that the Minor

Project Report/Dissertation (Paper Code BBA-209) entitled Managing Workforce

Diversity at IBM is completed by me by collecting the material from the referenced

sources. The matter embodied in this has not been submitted earlier for the award of any

degree or diploma to the best of my knowledge and belief.

(Abhilash Mohan Garg)

Date: 6th August 2012

Certified that the Minor Project Report (Paper Code BBA-209) entitled Managing Workforce

Diversity at IBM done by Mr. ABHILASH MOHAN GARG, Roll No. - 16321101711, is

completed under my guidance.

(Vibha Sharma)

Designation:Assistant Professor

Date: 6th August 2012

Countersigned

Director/Project Coordinator


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Acknowledgement

This research project would not have been possible without the support of many people.

I would like to express my gratitude to all those who gave me the possibility to complete this

project. My deepest thanks to Lecturer, Mrs. Vibha Sharma, the Guide of the project for

guiding and correcting various documents of mine with attention and care. She has taken pain

to go through the project and make necessary correction as and when needed.

I would also thank my Institution and my faculty members without whom this project would

have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

ABHILASH MOHAN GARG.

16321101711


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CONTENTS

SNo.

Topic PageNo

1 Certificate -

2 Acknowledgement -

3 Assignment Directive -

4 List of Tables -

5 List of Figures -

6 List of Symbols -

7 List of Abbreviations -8 Executive Summary -

9 Chapter-1

MEANING&CONCEPTOFWORKFORCE DIVERSITY

1.1.1: The Meaning of Diversity

1.1.2: Workforce Diversity : Changing the Way You Do Business

1.2.1: Psychological Concepts of Diversity Initiatives

1.3.1: How to manage a diverse workforce in organization

1.3.2 Disadvantages of workforce diversity in the Workplace

1

10 Chapter-2

SIGNIFICANCE OF WORKFORCE DIVERSITY

2.1.1: Benefits of managing workforce diversity

2.2.1: dimensions of diversity

11

11 Chapter-3

ORGANIZATIONAL OVERVIEW OF IBM

3.1.1: Growth & future initiatives

3.1.2: IBM's re-organization3.2: History3.2.1: Pre-liberalization Story3.2.2: Post-liberalization story3.3: Current activities

18


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3.4: Business lines3.4.1: Global Business Services

3.4.2: Linux Technology Centre3.4.3: Business transformation outsourcing3.4.4: Business Analytics Center of Competency

3.5: Country Managers

12 Chapter-4

HR STSATEGIES & PRACTICES AT IBM TO MANAGE

WORKFORCE DIVERSITY

4.1.1: IBM believes in making a difference

4.2: Diversity facts

4.3: IBM India diversity focus areas span

4.3.1: Advancement of Women

4.3.2: Integrating the Workplace & Marketplace

4.3.3: Integrating People with Disability

4.3.4: Workforce Flexibility & Balance

4.3.5: Cultural Awareness & Acceptance

26

13 Chapter-5

MAJOR ACHIEVEMENTS OF IBM ON ACCOUNT OF WORKFORCE

DIVERSITY

5.1.1: Diversity Awards

5.2: 'Inclusivity' is a way of life at IBM India

5.3: Empowering women at IBM

5.4: Enabling IBMers with disabilities

35

14 Chapter-6

CONCLUSION

41

15 References/Bibliography 43


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LIST OF TABLES

Table No. Title Page No.

3.01 Workforce growth at IBM 22

3.02 Country Managers 25


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LIST OF FIGURES

Figure No. Title Page No.

1.01 Diverse Workforce 1

1.02 Organisational Focus on Diversity & Inclusion 2

1.03 Concept of diversity 3

1.04 How to manage a diverse workforce 6

2.01 Benefits of a diverse workforce 11

2.02 Dimensions of diversity 13

3.01 IBM-India 18

3.02 IBM Lab overview 19

4.01 IBM 26

4.02 Diversity at IBM 28

4.03 Advancement of Women 29

4.04 Integrating the Workplace & Marketplace 30

4.05 Integrating People with Disability 31

4.06 Workforce Flexibility & Balance 33

4.07 Cultural Awareness & Acceptance 34

5.01 IBM India, NASSCOM Corporate Award for Excellencein Gender Inclusivity in 2008

36

5.02 Hari Raghavan(Solutions Specialist, Banking- FSS, IBM

India), receiving the Shell Helen Keller Award 2008

37

5.03 IBM India, getting National Award for BEST

EMPLOYER OF PEOPLE WITH DISABILITIES in

2008

38

5.04 Dr. Daniel Dias, receiving National Award for

Accessibility Innovation from the President of India

39

5.05 A networking group of PwDs at IBM India 40

6.01 Conclusion 41


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LIST OF ABBREVIATIONS

S No Abbreviated Name Full Name

1 IBM International Business Machine

2 IT Information Technology

3 R&D Research and Development

4 US United States

5 Dr. Doctor

6 HCL Hindustan Computers Limited

7 GOI Government Of India

8 IDM International Data Management

9 FDI Foreign Direct Investment

10 IIT Indian Institute of Technology

11 ISL India Software Labs

12 IRL India Research Lab

13 GBS Global Business Services

14 GTS Global Technology Services

15 ITD-GD Information Technology Delivery - Global

Delivery

16 GBSC Global Business Solutions Center

17 S&D Sales & Distribution

18 ITS Integrated Technology Services

19 GBS Global Services

20 FMS Finance Management Solutions

21 CRM Customer Relationship Management

22 SCM Supply Chain Management

23 BPO Business Process Outsourcing

24 PwDs People with Disabilities

25 NGOs Non Government Officials

26 NCPEDP Natoinal Centre for Promotion of Employment for

Disabled People

27 NASSCOM National Association of Software and Service

Companies

28 WPG WebSphere Partner Gateway

29 WDI WebSphere Data Interchange
http://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Customer_Relationship_Managementhttp://en.wikipedia.org/wiki/Supply_Chain_Managementhttp://en.wikipedia.org/wiki/Business_process_outsourcinghttp://en.wikipedia.org/wiki/Business_process_outsourcinghttp://en.wikipedia.org/wiki/Supply_Chain_Managementhttp://en.wikipedia.org/wiki/Customer_Relationship_Managementhttp://en.wikipedia.org/wiki/Finance


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L

I

S

T

30 AIM Application Integration Management

31 IWLC Indian Womens Leadership Council

32 RESO Real Estate Site Operations


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Executive Summary

The objective of writing the report is to find out ways in which we can manage a diverse

workforce and what are the ways by which IBM is managing their workforce. For collecting

the material, a research was made by which we extracted the material from different sources

like books and internet, and write comprehensive and exhaustive dissertation related to the

topic.

The scope was to collect content and a study also done related to topic ; managing

workforce diversity at IBM from various sources such as books, journals, magazines,

Internet etc.

During the study, it was discovered that: Today, workforce diversity is a global workplace

and marketplace topic. Any business that intends to be successful must have a borderless

view and an unyielding commitment to ensuring that workforce diversity is part of its day-to-

day business conduct. To be successful, global companies believe in the role of diversity

leaders who plays a key role in that process. If we are to address the complex issues of the

twenty-first century, such as the continuing core issues of race and gender, the growing

concern over child- and eldercare, and the emerging topics of multiculturalism, tolerance of

religious practices, and the full inclusion of people with disabilities in the workplace, then

diversity professionals must lead, because businesses cannot get there by themselves.

IBMs Role in Managing Workforce DiversityIBM has formed five diversity networking

groups all of which are key stakeholders of our Workforce Diversity program. These

groups consist of IBM employees who voluntarily come together with the ultimate goal of

providing feedback to the business, and enhancing the success of IBMs business objectives

by helping their members become more effective in the workplace.


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IBMs current diversity networking groups are as follows:

1. People with Disability - a networking group for people with a disability. This is a very

active group, with strong connections to the wider community.

2. Flexibilitya networking group which is very active and is open to anyone interested in

part time work, job sharing and other flexible working options.

3. Women in Technology a networking group which aims to support the growth,

development, advancement, and recognition of IBMs current population of technical

women.

4. Cultural Diversitya networking group with a focus on multiculturalism.

5. Gay, Lesbian, Bisexual & Transgender (GLBT) a networking group which supports the

GLBT internal community and also participates in external community partnerships.

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