starmaker_um_ny
TRANSCRIPT
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
Powering Primetime TV Digital Casting Calls
● StarMaker runs major on-site activations at Live Audition sites
● Mobile talent audition partner
● Our community crowdsources the best talent via our leaderboards
● Winners earn personal auditions with Executive Producers
● Winners perform on stage with past winners of the TV programs
StarMaker is a turnkey music and influencer platform
Mobile Content Creation Powerful content Global Music Rights
Influencer Marketing / MCN
REACH
• 30 MILLION + Installs on iOS/Android • 3 MILLION+ MAUs• 13-24 year old millennials
ENGAGEMENT
• 500 MILLION recordings by StarMaker users• 5B+ total minutes of fan engagement• 23+ MINUTES spent per average user session
The #1 Music Talent Platform
Featured Artist Promotions with Major Record Labels
StarMaker Original Content
Taylor Swift Talent Search contest and Free Taylor songs sponsored by Diet Coke
“Music Video Selfie” Audition with Taylor Swift
User entries
Coca-Cola Concept 1:
Wildest Dreams
#GetATaste of Pop Stardom via Diet Coke Talent Contest by Starmaker
Coca-Cola Concept 2:
Universal Pictures "Jem" Fan Video
StarMaker powers the Official Fan Video of next big Coke song
Official Fan Video - Cash Cash
● Official Fan Video Delights Diet Coke and Taylor Swift Fans● Return the love to Coke fans by surprising dozens of them with the
Official Fan Compilation broadcast socially and in unexpected placesSimilar to "Retweets of Love" OOH campaign
Becky G Fan Video
Influencer Promotional Support
Dana Richards
Cammie LesterAlex Hobbs Andrew Garcia
Tessa Violet + Rusty ClantonKina Grannis
Coca-Cola Concept 3:
talent covers + promos for Universal Pictures “Jem and the Holograms”
Coca-Cola Concept 4:
Cover Girl
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
C O N T A C T
520 Hampshire StSan Francisco, 94110 CA
[email protected] / [email protected]
YouTube.com/StarMakerNetwork
StarMakerStudios.com
50 MILLION IMPRESSIONS on Becky G promo material and in-app advertising.
530,000 FAN RECORDINGScreated as part of the Becky G promotion.
235,000 CLICKS ON BUY LINKSpushing fans to purchase on iTunes and Google Play.
Kemosabe Records and RCA used StarMaker to engage fans and promote Becky G’s hit single, Shower.
APPENDIX1
APPENDIX 2
CO-BRANDED CALL-TO-ACTION VIDEO WITH TOP TALENT
FAN COMPILATION VIDEO
Becky G Contest
Universal Films and media agency Ignite tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGSproduced in-app.
Universal Pictures tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGSproduced in-app.
APPENDIX3
APPENDIX 4
WINNER MUSIC VIDEO W/ CASH CASH OFFICIAL FAN VIDEO COMPILATION
Cash Cash Official Fan Video Contest
Featured Artist Promotion with Clean Bandit
● Leah saw contest in The Voice On Stage app
● Auditioned via app● Won a trip trip to perform on stage at
sound check party with Clean Bandit
https://youtu.be/k2h7l5cGYhY
APPENDIX 5