Starbucks legend Starbucks established in 1971 in the American Seattle's Parker market. But its naming is by Man. Plum Vyell in book work's name of (Starbuck) first mate names in "Bai Jingji". That calm loves first mate history tower Barke who drinks the coffee, this name lets the person company think of the marine adventurous story, also lets the human recall the earlier coffee merchant to go all over each region to seek for the coffee the tradition.

Commodity synopsis We have surpass 30 kind of syntheses and the list coffee beans,

the hand-planted concentration mix drinks, the TAZO tea, a series of canned star ice happy drinks, a series of exclusive Starbucks coffee machinery equipment, the coffee bean swell machine with rub the bean machine, the new roasting cakes and pastries, a series of ice cream, a series of chocolate, the sandwich, the salad, coffee Ma Kebei and the thing, music phonograph record and various types present

Coffee geography Everyone claims to have the world’s best coffee! But not often are the words “exotic, rare and exquisite” used to describe that coffee. For Starbucks to append all three words, the coffee must be really special.

• Latin America From has the very balanced flavor develop ment in Latin America’s coffee

been. Usually the cocoa special.

• Africa/Arabia picking the varied styles,therefore many rare precious coffee beans come

from now on the area.

• Asia/Pacific this area’s coffee bean, has the graceful depth,the density is saturated ,the

feeling in the mouth is smooth , the acidity is low, receives the customer to like very much.

Black apron In order to give Starbucks retail sales partner highest encouragement and the honor, unified Starbucks to conduct a time high-quality goods coffee ambassador from March, 2003 to select every year, lets the retail sales partner strive for to belong to the Starbucks Coffee highest honor.

What”the black apron”represents in Starbucks is acrowd of coffee knowledge expert , the coffee cures the expert and the coffee master’s status. The black apron coffee bean series is coffee gives these coffee expert highly glorious and shares for each affection coffee enjoys the family.

in 2010 wins a prizeHas the honor to receive "Several Times" the magazine “the green brand big investigation” dining service category first.

Has the honor to receive the Cheers magazine investigation evaluation “the new generation most to yearn for that the enterprise” third, and sets the record of over the years service industry for the first time to enter the first three good results.

Coffee tasting• Step1 Drinking water:

Before tasting the coffee, is first clean in the oral cavity and the taste bud the unnecessary flavor.

• Step2 Smelling a fragrance: The nose can actually divide makes several thousand kind of flavors, before you drink the coffee, smells its fragrance first, and is trying what kind of flavor is similar in the brain and the memory.

• Step3 Sipping: When you drink the coffee, most importantly sips. When you sip the coffee, the coffee will then spread on yours tongue.

• Step4 Feeling: Feels the tip of tongue and tongue's both sides whether to feel the coffee the flavor. The tip of tongue governs the sweet taste; The tongue side governs the sour odor, the salt taste; After the tongue, the root governs the bitter taste.

• Step5 Share: Had experienced the experience with oneself, divides into - the fragrance, the acidity, the density, the flavor four parts the flavor to describe, lets because of this process each time drink the coffee becomes has the pleasure very much