STAR MARKETING - Ella Eyre

WHAT IS STAR MARKETING?

Star marketing refers to the concept of the overall brand image of the individual, not the material they produce e.g. songs and music videos. The image of an individual is sold through the media sites such as Twitter, Instagram, YouTube, Vevo and Facebook.

Star marketing is important because it can sell products because of the individual. It also uses a range of different resources to market the star and using different platforms such as social sites, it gains recognition.

STAR - Ella Eyre Timeline

Ella Eyre is Ella McMahon stage name. She is an English singer and songwriter signed to Virgin EMI (the record company we previously emailed for permission to the rights to use one of her songs).

In December 2012, Eyre featured on Bastille's cover and mash up of TLC's "No Scrubs" and the xx's "Angels". Titled "No Angels", the song featured on the band's 2012 mixtape, Other People's Heartache, Pt. 2

She is best known for her collaborations with Rudimental on their UK number one single "Waiting All Night" (2013), which won the 2014 Brit Award for British Single of the Year, and with DJ Fresh on his single "Gravity" (2015).

Ella’s StyleElla is young and trendy. Her style is very vibrant, current and out there.

Using her fashionable sense is a good way to star market.

Ella’s Genre

Ella’s genre of music is mostly contemporary pop music and R&B and Neo Soul.

In her music videos she is marketed as passionate about career, who is always having fun and embracing every moment.

In some of her music videos narrative is used as well as just close ups of her singing. We have taken inspiration from her style of music videos for our music video