THE ANNOTATED PROCESS JOURNAL

Flora Cruells Benzal

The Professing of Emotions and Courtship in the Films of Stanley Donen

Flora Cruells BenzalGR 612 SP13

The Director & The Venue

The Thread & The Films

The Title & The Logo

Initial Bucket Ideas

Initial Foil Stamping Ideas

Photography Style

Poster Development

Film Tickets

Film Advertisements

Film DVD Collection

Film Soundtrack

Box Carrier

Film Poster Tube

Business System

DVD Packaging & Booklet

Soundtrack Packaging & Booklet

Ticket Packaging

Film Products

Film Catalogue

Final Project

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Contents

Annotated Process Journal 3

For me directing is like having sex: when its good, its very good; but when its bad, its still good.

Stanley Donen

4 Unnspoken Words

THE DIRECTOR & THE VENUE

I chose Stanley Donen as my film director. He is mostly known for directing musical movies during the 1940s and 1950s. I decided on Stanley Donen mainly because I grew up with his movies. I love classic musicals with Gene Kelly and Fred Astaire and I was already familiar with some of his films. Another reason why I chose Donen was the fact that no one had done a film festival on him before in school. I thought it would be a good idea to go with a director that my project could not be compared to some other students work. Finally, I also liked the fact that his movies are not dark, gritty or heavy in content. Most of the film festivals tend to depict directors that are drawn to the darker side of human nature, and since Donen is on the opposite side of that spectrum, I thought it would be a good challenge for me.

I decided to set the venue of the film festival at the Grumans Chinese Theater in Los Angeles. The reason behind it, is because the film festival takes place on the 60th year anniversary of Singin in the Rain, and that film opens with a movie opening set at the Chinese Theatre.

Annotated Process Journal 5

ON THE TOWN1949

ROYAL WEDDING1951

SINGIN IN THE RAIN1952

SEVEN BRIDES FOR SEVEN BROTHERS1954

ITS ALWAYS FAIR WEATHER1955

FUNNY FACE1957

For the film festival, I tried to choose movies that not only were signature pieces in Donens film repertoire, but also that followed a specific thread in mind.

The Thread: Finding that words will never be enough to express his true feelings, a man finds the courage to profess his emotions in a way that will allow him to finally win the affection of the woman he so desperately loves.

THE THREAD & THE FILMS

6 Unnspoken Words

THE TITLE & THE LOGOI went through 200 titles, along with possible subtitles. Some of them were really cheesy, but it was part of the process. For the logo, I researched typefaces that were used during that era as opening credits for the movies. I explored and played with different typefaces in order to achieve the desired look.

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8 Unnspoken Words

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FINAL TITLE AND LOGO

20 Unnspoken Words

INITIAL BUCKET IDEAS

Annotated Process Journal 21

INITIAL FOIL STAMPING IDEASI experimented in creating my own foil stamping, using various techniques. The process is tedious and frustrating, since most of the time the foil becomes brittle to the touch. In time I was able to create my logo and some other pieces of the project in matte gold, giving it a classic look.

22 Unnspoken Words

PHOTOGRAPHY STYLEI wanted my photography to have a sense of nostalgia and vintage glamour. It had to convey the first stages of a romance and it had to have a timeless look. I asked a friend of mine to pose with me in order to shoot the images. I used black and white photography and overlaid a bokeh effect on them.

Annotated Process Journal 23

24 Unnspoken Words

FINAL PHOTO STYLE LOOK

Annotated Process Journal 25

26 Unnspoken Words

FILM POSTER

Annotated Process Journal 27

28 Unnspoken Words

Annotated Process Journal 29

FINAL FILM POSTER

30 Unnspoken Words

FILM TICKETS

Annotated Process Journal 31

32 Unnspoken Words

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34 Unnspoken Words

FINAL FILM TICKETS

Annotated Process Journal 35

36 Unnspoken Words

FILM ADVERTISEMENTS

Annotated Process Journal 37

FINAL ADVERTISEMENTS

38 Unnspoken Words

FILM DVD COLLECTION

Annotated Process Journal 39

FINAL DVDCOLLECTION

40 Unnspoken Words

SOUNDTRACK DEVELOPMENT

FILM SOUNDTRACK

Annotated Process Journal 41

FINAL FILM SOUNDTRACK

42 Unnspoken Words

BOX CARRIER

Annotated Process Journal 43

FINAL BOXCARRIER

44 Unnspoken Words

FILM POSTER TUBEI used different tonalities of linen paper and velvet ribbon as my primary sources of materials in order to create most of my packaging.

Annotated Process Journal 45

BUSINESS SYSTEM

46 Unnspoken Words

DVD PACKAGING & BOOKLET

Annotated Process Journal 47

FINAL DVD PACKAGING

48 Unnspoken Words

My two booklets along with my film festival catalogue are French Fold bound. The insert of the pages are colored or filled with the bokeh effect.

Annotated Process Journal 49

50 Unnspoken Words

SOUNDTRACK PACKAGING & BOOKLET

Annotated Process Journal 51

52 Unnspoken Words

FINAL SOUNDTRACK PACKAGING

Annotated Process Journal 53

54 Unnspoken Words

TICKETS PACKAGING

Annotated Process Journal 55

FINAL TICKETS PACKAGING

56 Unnspoken Words

FILM PRODUCT 1 CANDLE

Annotated Process Journal 57

FINAL PRODUCT 1

58 Unnspoken Words

FILM PRODUCT 2 EARRINGS

Annotated Process Journal 59

FINAL PRODUCT 2

60 Unnspoken Words

FILM PRODUCT 3 PERFUMES

Annotated Process Journal 61

FINAL PRODUCT 3

62 Unnspoken Words

CATALOGUE DEVELOPMENT

FILM CATALOGUE

Annotated Process Journal 63

FINAL FILM CATALOGUE

64 Unnspoken Words

FINAL PROJECT

Annotated Process Journal 65