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THE ANNOTATED PROCESS JOURNAL
Flora Cruells Benzal
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The Professing of Emotions and Courtship in the Films of Stanley Donen
Flora Cruells BenzalGR 612 SP13
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The Director & The Venue
The Thread & The Films
The Title & The Logo
Initial Bucket Ideas
Initial Foil Stamping Ideas
Photography Style
Poster Development
Film Tickets
Film Advertisements
Film DVD Collection
Film Soundtrack
Box Carrier
Film Poster Tube
Business System
DVD Packaging & Booklet
Soundtrack Packaging & Booklet
Ticket Packaging
Film Products
Film Catalogue
Final Project
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Contents
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Annotated Process Journal 3
For me directing is like having sex: when its good, its very good; but when its bad, its still good.
Stanley Donen
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4 Unnspoken Words
THE DIRECTOR & THE VENUE
I chose Stanley Donen as my film director. He is mostly known for directing musical movies during the 1940s and 1950s. I decided on Stanley Donen mainly because I grew up with his movies. I love classic musicals with Gene Kelly and Fred Astaire and I was already familiar with some of his films. Another reason why I chose Donen was the fact that no one had done a film festival on him before in school. I thought it would be a good idea to go with a director that my project could not be compared to some other students work. Finally, I also liked the fact that his movies are not dark, gritty or heavy in content. Most of the film festivals tend to depict directors that are drawn to the darker side of human nature, and since Donen is on the opposite side of that spectrum, I thought it would be a good challenge for me.
I decided to set the venue of the film festival at the Grumans Chinese Theater in Los Angeles. The reason behind it, is because the film festival takes place on the 60th year anniversary of Singin in the Rain, and that film opens with a movie opening set at the Chinese Theatre.
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Annotated Process Journal 5
ON THE TOWN1949
ROYAL WEDDING1951
SINGIN IN THE RAIN1952
SEVEN BRIDES FOR SEVEN BROTHERS1954
ITS ALWAYS FAIR WEATHER1955
FUNNY FACE1957
For the film festival, I tried to choose movies that not only were signature pieces in Donens film repertoire, but also that followed a specific thread in mind.
The Thread: Finding that words will never be enough to express his true feelings, a man finds the courage to profess his emotions in a way that will allow him to finally win the affection of the woman he so desperately loves.
THE THREAD & THE FILMS
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6 Unnspoken Words
THE TITLE & THE LOGOI went through 200 titles, along with possible subtitles. Some of them were really cheesy, but it was part of the process. For the logo, I researched typefaces that were used during that era as opening credits for the movies. I explored and played with different typefaces in order to achieve the desired look.
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Annotated Process Journal 7
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8 Unnspoken Words
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Annotated Process Journal 9
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10 Unnspoken Words
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Annotated Process Journal 11
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12 Unnspoken Words
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Annotated Process Journal 13
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14 Unnspoken Words
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Annotated Process Journal 15
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16 Unnspoken Words
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Annotated Process Journal 17
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18 Unnspoken Words
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Annotated Process Journal 19
FINAL TITLE AND LOGO
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20 Unnspoken Words
INITIAL BUCKET IDEAS
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Annotated Process Journal 21
INITIAL FOIL STAMPING IDEASI experimented in creating my own foil stamping, using various techniques. The process is tedious and frustrating, since most of the time the foil becomes brittle to the touch. In time I was able to create my logo and some other pieces of the project in matte gold, giving it a classic look.
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22 Unnspoken Words
PHOTOGRAPHY STYLEI wanted my photography to have a sense of nostalgia and vintage glamour. It had to convey the first stages of a romance and it had to have a timeless look. I asked a friend of mine to pose with me in order to shoot the images. I used black and white photography and overlaid a bokeh effect on them.
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Annotated Process Journal 23
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24 Unnspoken Words
FINAL PHOTO STYLE LOOK
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Annotated Process Journal 25
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26 Unnspoken Words
FILM POSTER
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Annotated Process Journal 27
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28 Unnspoken Words
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Annotated Process Journal 29
FINAL FILM POSTER
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30 Unnspoken Words
FILM TICKETS
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Annotated Process Journal 31
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32 Unnspoken Words
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Annotated Process Journal 33
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34 Unnspoken Words
FINAL FILM TICKETS
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Annotated Process Journal 35
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36 Unnspoken Words
FILM ADVERTISEMENTS
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Annotated Process Journal 37
FINAL ADVERTISEMENTS
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38 Unnspoken Words
FILM DVD COLLECTION
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Annotated Process Journal 39
FINAL DVDCOLLECTION
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40 Unnspoken Words
SOUNDTRACK DEVELOPMENT
FILM SOUNDTRACK
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Annotated Process Journal 41
FINAL FILM SOUNDTRACK
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42 Unnspoken Words
BOX CARRIER
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Annotated Process Journal 43
FINAL BOXCARRIER
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44 Unnspoken Words
FILM POSTER TUBEI used different tonalities of linen paper and velvet ribbon as my primary sources of materials in order to create most of my packaging.
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Annotated Process Journal 45
BUSINESS SYSTEM
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46 Unnspoken Words
DVD PACKAGING & BOOKLET
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Annotated Process Journal 47
FINAL DVD PACKAGING
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48 Unnspoken Words
My two booklets along with my film festival catalogue are French Fold bound. The insert of the pages are colored or filled with the bokeh effect.
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Annotated Process Journal 49
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50 Unnspoken Words
SOUNDTRACK PACKAGING & BOOKLET
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Annotated Process Journal 51
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52 Unnspoken Words
FINAL SOUNDTRACK PACKAGING
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Annotated Process Journal 53
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54 Unnspoken Words
TICKETS PACKAGING
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Annotated Process Journal 55
FINAL TICKETS PACKAGING
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56 Unnspoken Words
FILM PRODUCT 1 CANDLE
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Annotated Process Journal 57
FINAL PRODUCT 1
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58 Unnspoken Words
FILM PRODUCT 2 EARRINGS
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Annotated Process Journal 59
FINAL PRODUCT 2
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60 Unnspoken Words
FILM PRODUCT 3 PERFUMES
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Annotated Process Journal 61
FINAL PRODUCT 3
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62 Unnspoken Words
CATALOGUE DEVELOPMENT
FILM CATALOGUE
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Annotated Process Journal 63
FINAL FILM CATALOGUE
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64 Unnspoken Words
FINAL PROJECT
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Annotated Process Journal 65