standards driven development - hbbtv · 2017. 4. 26. · development: how standards convergence and...
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Standards driven
development: How standards convergence and conformance is critical to the
evolution of TV services
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• Architecture team lead for TV and mobile
• Author of BBC interactive specification
• Involved in BBC engagement for Chromecast launch
• Based @mediacityuk
Who am I?
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BBC Content Offerings
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BBC Content Offerings
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BBC Content Offerings
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BBC Content Offerings
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BBC Content Offerings
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BBC Content Offerings
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Audience impact
21m
Source: BARB/TRP Research (1+ minute all digital homes)
One minute or more consumption of red button during the olympics
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Audience impact
Source: Comscore Digital Analytics
1.2m Unique browsers for Red Button+ connected service during the olympics
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Audience impact
150-200%
Source: Comscore Digital Analytics
Uplift in unique browsers across a range of devices during the olympics
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Audience impact
69.76m
Source: Comscore Digital Analytics
Media plays on connected TV devices for iPlayer alone August
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Audience impact
Source: Comscore Digital Analytics
47% Year-on-year increase in media plays for the same month (August)
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Challenges for HbbTv
• What are the challenges HbbTv must overcome to be the
king of the mountain market proposition?
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Challenges: Device Fragmentation
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Challenges: Standards conformance
Image: https://www.eyeonspain.com/userfiles/image/mac75/castells_0015%20-%20Copy%201.jpg
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Challenges: Streaming Media
Image:https://c6.staticflickr.com/4/3135/2340993237_955c0ea11f_b.jpg
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Challenges: Service Migration
Image: http://www.owletonline.com/images/services.jpg
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Challenges: Development
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Challenges: Development
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Our Approach: A certification process
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Challenges: Multiple products
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Our Approach: A platform product
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Our Approach: A platform product
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Our Approach: A platform product
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Our Approach: A platform product
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Our Approach: A platform product
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Our Approach: A platform product
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Future: Beyond MHEG
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Future: Audience expectations
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Future: Audience expectations
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Future: Cross device integration
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Summary
• HbbTv with its linear broadcast integration is a compelling
offering
• Standards and adherance to them are vital for a vibrant eco-
system
• People expect a broadcast quality experience from a TV
• Content producers have to think multi-platform