hbbtv lucca country review

8/20/2019 HbbTV Lucca Country Review

1/55

HbbTV Country Review

France: Régis Saint Girons, HTTV

Germany: Klaus iIIgner, IRT

Spain: Xavier Redon,Cellnex

UK: Bob Campbell, Digital TV Labs

Poland: Pawel Tutka, Hybra TV

Nordig : Erick Vold, NRK

Sponsored by:


2/55

France

Régis SAINT GIRONSCEO HTTV

President French HD Forum

Marketing Co-Chairman HbbTV Association

Régis Saint Girons is today the CEO of HTTV (High Tech TV), a leading software solution provRégis is also the President of the French HD Forum, as well as the Marketing Vice ChairmAssociation.

He has previously served as Senior Vice President OpenTV for NAGRA, a Kudelski group cNAGRA, Régis Saint Girons was one of the OpenTV co-founder, a joint-venture between ThElectronics and Sun Microsystem.


3/55

French Digital TV Association Broadcasters, Operators,

Manufacturers and Distributors

Focused on Terrestrial Analog Switch Off HDTV in 2008

Interactive TV TNT2.0 for HbbTV 1.5

700MHz release MPEG2 Switch off in 2016

Ultra HD

French HD Forum


4/55

© HbbTV Association

27M Households

• TV reception:- DTT 59%

(DTT main TV 29%)

- IPTV 44%

- Sat-FTV 13%- Sat-Pay 12%

- Cable 8%

- Operator’s STB in 70 % HHs

•Technical profile

- HbbTV 1.0/1.5, TNT network(s)

- Terrestrial & Satellit

•Penetration and foreca

- Today:

o Over 6M deployo Over 1M active

- 2015:

o HbbTV in 80%

o above 4M new

France


5/55© HbbTV Association

HbbTV Services

D T T

S

a t e l l i t e

• France Television (5 channels): Start-Over,Catchup, EPG, Weather, I-Advertising, Liveevents

• TF1: Pay VoD, I-Advertising, E-Commerce

• Arte: EPG, Catchup, Free VoD

• NRJ 12: EPG, Catchup, Web radios

• M6: EPG, News, I-Advertising, E-Commerce

• D8, D16, iTélé (Canal+): Catchup, News feed

• Gully: Catchup and VOD for Kids

• LCP, Senat: T-Government Start- Over

•Fransat :

All DTT HbbTV services

•Fransat Connect

"network operator" servi

- EPG

- Catchup TV / VoD

- Radio

- News, Weather, Infotrafic



French HbbTV service Video


7/55

Sponsored by:

Germany

Klaus iIIgnerManaging Director IRT

Chairman HbbTV Association

Managing Director of the Institut für Rundfunktechnik (IRT) in Munich sin

HbbTV Association ChairmanSpeaker of the Executive Management/Member of some National & Inte

Committees



38,5 Mio Households

TV reception:

- DTT 10,0 %

- Sat 46,1 %

- Cable 46,3 %

- IPTV 4,9 %

- Pay TV total 2,2 %

Germany

• Technical profile

- mainly HbbTV Versio- ca. 18% HbbTV Vers(no HbbTV 1.5 service

• Available in all broadcast

Satellite, Cable, Terre

• Penetration and forecast

- Over 15 Mio HbbTV

- 10 Mio active HbbTV

• market driven adoption wmoderating organization



HbbTV Devices Market share

Percentage of

Internet enabledTV sets

2014 (Q1/Q2)

Percentage of

HbbTV enabledSmart-TV sets

2014 (Q1/Q2) By En

>1

Co



HbbTV Usage

Connected and activated

HbbTV devices in Mio.

2010 20122011 20142013



Broad Range of Appl icat ions

EPG

Gaming

Shopping /

„sales through“ Social networks

Catchup / VoD

portals

Timesh

voting

Children / youth

Second screen



Video 1


13/55


Video 2


14/55



15/55

Spain

Xavier RedonCellnex Telecom

HbbTV Steering Board Member

Xavi Redon is Product Manager at Cellnex Telecom, one of the leading independent in

operators for wireless broadcasting telecommunication in Europe.Mr. Redon is a Senior Telecommunications Engineer with a degree in TelecommDirection and Management. He has worked as Project Manager since 1997 in projects Network planning and later on as Product Manager, defining and developing DTT aproducts like the TDT Híbrida (TDT Híbrida is the Spanish umbrella specification base1.5), TDT SAT (complementary satellite coverage) and Ultra High Definition on DTT.


16/55


18,5 Mio Households

TV share:

– DTT 81 % – Sat 3 %

– Cable/IPTV 15%

Spain

Source: Kantar Media

Profile

– HbbTV 1.5 and 1.1

Target network(s) – Terrestrial

Penetration

– EOY14: 3 Mio HbbTV

– TDT Hibrida is a Spec

Spanish Industry req


17/55


HbbTV development in Spain

HbbTV

Consumers

DevicesServices


18/55



HbbTV

Consumers

DevicesServices

1.500 new HbbTV TV sets

detected every day

34M DTT TV

3M Hb

1M

-

200

400

600

800

1.000

1.200

X 1 .

0 0 0

3M Hb


19/55



HbbTV

Consumers

DevicesServices

N a t i o n a l

s e r v i c e s

R e g i o n a l

s e r v i c e s

R a d i o

s e r v i c e s

L o c a l

s e r v i c e s

Catch up video, synchronized

content and special events apps

S


20/55



HbbTV

Consumers

DevicesServices

N a t i o n a l

s e r v i c e s

R e g i o n a l

s e r v i c e s

R a d i o

s e r v i c e s

L o c a l

s e r v i c e s

Catch up video, synchronized

content and special events apps

HbbTV d l t i S i


21/55



HbbTV

Consumers

DevicesServices

Users do not see good or bad te

…it’s all about interesting or non

Between 0.5% and 1

press the red

HbbTV is a powerful tool for pre

…interesting or not.

HbbTV d l t i S i


22/55



HbbTV

Consumers

DevicesServices

1.500 new HbbTV TV sets

detected every day

N a t i o n a l

s e r v i c e s

R e g i o n a l

s e r v i c e s

L o c a l

s e r v i c e s

R a d i o

s e r v i c e s

34M DTT TV

3M Hb

1M

Users do not see good or bad te

…its all about interesting or n

HbbTV is a powerful tool for pre

…interesting or not.

Between 0.5% and 1

users press the red b

Catch up video, synchronized content

and special events apps

Ready to do

more

-

200

400

600

800

1.000

1.200

X 1 .

0 0 0

Growin


23/55


HbbTV elect ions app in TVC25th of May Local Elections

» Users were able to select the town/city and see real time results

» 130.000 devices

message

» 10% pressed th

(usual usage in this

» 70% pages visit

» 30% pages visit


24/55


LetsBonus ad. campaign

» LetsBonus promotion app displayed in 2

local broadcasters during 1 month

» The hook message

103.179 times in 52

devices

» Click through rate 2


25/55



26/55


Video 3

Vid 4


27/55


Video 4


28/55

United Kingdom

Bob CampbelCTO, Digital TV Labs

HbbTV Steering Board Member

Riconosciuto esperto di media digitali e leader nell’esecuzione di test, il dottorCampbell è CTO (Chief Technical Officer) di Digital TV Labs, facente capo al gruresponsabile dello sviluppo delle tecnologie per i test di Digital TV Labs tra cui CI + e la suite Ligada HbbTV utilizzata in tutto il mondo.

È membro dei comitati di indirizzo e certificazione dell’associazione HbbTV.

Prima di entrare in Digital TV Labs, Bob Campbell ha lavorato in varie società t

Invensys Rail ed ha conseguito un dottorato di ricerca presso l’Università di Br


29/55


Digital TV Labs

• Media and Device Testing Specialist based in Bristol, UK

• Part of Eurofins worldwide group of labs

• UKAS accredited Testing Laboratory No.8159 to ISO/IEC

17025:2005

Digital TV Labs & HbbTV

• Extensive participation in Test development and review

for HbbTV, TNT2, TDT Hibrida, Freeview Play… • HbbTV services and tools for broadcasters, operators,

application developers and manufacturers

• Active member of HbbTV Steering, Testing and

Certification Groups

29

H

United Kingdom


30/55


United Kingdom

• Freeview Play is the next evolution of UK’s popular DTT servic

complimentary on-demand content to the core linear service

• The Freeview Play platform combines Freeview HD and HbbTV

• Due to launch later this year

• BBC iPlayer, ITV Player, All4, Demand5 catch-up TV integrated

Freeview Play TV guide alongside live television

• For more information see http://www.digitaluk.co.uk/industry/news/connected_tv_

United Kingdom

http://www.digitaluk.co.uk/industry/news/connected_tv_servicehttp://www.digitaluk.co.uk/industry/news/connected_tv_servicehttp://www.digitaluk.co.uk/industry/news/connected_tv_service


31/55


United Kingdom

• 90m Freeview TVs and boxes sold over last 11 years

• Over 10m units Freeview HD sold

• High level of consumer trust and awareness

• DTT is UK’s leading platform used on 11m primary sets• Platform forecast to grow over next 10 years

(source: http://www.digitaluk.co.uk/__data/assets/pdf_file/0006/87612/Overview_Presenta

United Kingdom


32/55


United Kingdom

Progress to date:

• Technical Specification has undergone a number of iterations i

industry contributions

• Product rules and guidelines available

• Panasonic, Vestel and Humax already signed up

• Metadata Delivery Solution in advanced build phase

• Test, Compliance and Assurance regime at advanced stage of

• Planning in progress for heavyweight marketing launch campai


33/55

Poland

Pawel TutkaHybra TV

He actively participates in the development of the HbbTV and Smart TV market in Poland. H

Poland the development of the hybrid TV in the HbbTV standard, starting first tests of HbbTcooperation with TVP and TVN television companies. He has participated in the developmendozen HbbTV application. He is a consultant on numerous projects that are based on HbbTVworked in TVN television company, where he was responsible for development of interactivbased on interaction via SMS Premium messages. In this way, for the TV show "Big Brother”,launched the first in Poland competitions and votings that used SMS Premium. When workincarried out more than 500 interactive projects for many international TV formats ("Dancing "Who Wants to Be a Millionaire?", Miss World contest and a number of Call TV formats).

Poland


34/55


Population : 38 485 779

TV reception:

- DTT N/A data- Sat 7 212 000

- Cable (DVB-C) 2 150 251

- Cable (Analog) 1 300 358

- IPTV 295 980

HbbTV is by default disabled in new Samsung

TV devices offered for sale in Poland.

TVP uses HbbTV for Ultra HD (4K + HEVC +

MPEG-DASH) tests

Poland

•Technical profile:HbbTV 1.1

•Target network(s):- Terrestrial- Satellite (partly)- Cable (partly)

• Penetration and forecasts:

- HbbTV: deployed devices:- HbbTV: active unique dev

• Market moderating organiz

Unofficially by ARBG via hbbSummit Poland and Pawel T

Poland


35/55


Poland

HbbTV apps available on TV channels:

HbbTV tests / HbbTV signaling available on TV channels in DVB-T:

ZPR Media GTVP

Poland


36/55


Poland

HbbTV app from TVP:

• HbbTV apps HUB

• VOD / micro VOD• TV recommendation system• Virtual TV channels (streaming over HbbTV)• Linear TV channels (streaming over HbbTV)• Regional Warning System (RSO)• E-learning

• Sport HbbTV app (Brasil 2014, Sochi 2014, Londyn 2012)• News and weather HbbTV app• Tourist HbbTV app with virtual TV channel and VOD• Video test HbbTV app (4K + HEVC + MPEG-DASH)• Interactive advertising

Pol ish HbbTV serv ice video


37/55


Pol ish HbbTV serv ice video

Video 5


38/55


Video 5

Poland


39/55


Poland

HbbTV apps from ZPR Media Group:

• VOD

• EPG with Catch up TV• Radio stations (streaming over HbbTV)• Games (sudoku, minesweeper, memory games, checkers)• Weather, event calendar, news, currency exchange rates and stock qu

Poland


40/55


Poland

HbbTV apps from ZPR Media Group

Weather Currency exchange rates and stock quotes Event calendar

VOD Radio (streaming) Radio (streaming) – music

Poland


41/55


Poland

HbbTV app from Stopklatka TV

• EPG

• Recommended movies with video trailers or a photo gallery• Movie news


42/55

Sponsored by:

HbbTV Country Review

Norway

Erik Vold

Nordig association


43/55

Norway

Erik VoldNordig API Chairman

Erik Vold is a senior broadcast and IT engineer (M.Sc.) implementing infrastructuservices at NRK, the Norwegian government-owned radio and television public broad(largest media organization in Norway).

Currently he his acting as a chairman for the standards group, NorDig API, a subgroHbbTV. NorDig is specifying a common platform for Digital Television to be used wregion (Denmark, Finland, Iceland, Norway, Sweden) and Éire.

Nordic region - Norway


44/55


Population : 2 235 000 HHS

TV reception:

- DTT : 10%

- Sat : 31%

- Cable/IPTV: 59%

- Pay TV: 37%

g y

•Technical profileHbbTV 1.5

•Target network(s):- Terrestrial- Cable & IPTV

Hybrid TV operat ion NRK


45/55


y p

» Planning HbbTV services on air in 2016

» Developing HbbTV infrastructure from 2014

» Waiting for DASH support at CDN (Betatest with Akamai in June» In close cooperation with TV2 (Technology / strategy) and SVT

» Plan to use streamevents

» Will start with catch up

» Aim for all platforms

» Set-top box market



46/55


y p



47/55


y p



48/55


y p

Red button access Streamevent acce

Streamevents – relalated content


49/55


Nordic region - Denmark


50/55


Population : 5.639.719

TV reception:

- DTT : 13.6 %

- Sat : 8.2 %

- Cable: 71.3 %

- IPTV: 2.8%

- Other: 1.9 %

- Pay TV: 45%


•Target network(s):- Terrestrial- Cable- IPTV

Hybrid TV Operat ion DR


51/55


Hybrid TV Operat ion DR


52/55


270.000 uniqu

Launch of enhHbbTV service

-150

-Log

-Mob

-Favo-Reco

-Con

acros

https://youtu.b

Nordic region - Sweden

https://youtu.be/Oi_s4Y90WU0https://youtu.be/Oi_s4Y90WU0https://youtu.be/Oi_s4Y90WU0https://youtu.be/Oi_s4Y90WU0


53/55


Population : 4.500.000 HHs

TV reception:

- DTT : 25 %

- Sat : 15 %

- Cable: 50 %

- IPTV: 10 %

- Pay TV: 60 %


- SVT is currently exploring the possibilOTT service using HbbTV 1.5 and MPE

- Player development in cooperation w- Mainly catch-up (Probably something

Nordic region - Finland


54/55


Population : 2.443.000 HHs

TV reception (Received in parallel):

- DTT : 52 %

- Sat : 3 %

- Cable: 49 %

- IPTV: 9 %

- Pay TV: 27%

•Technical profileHbbTV 1.1 and 1.5

•Target network(s):- Terrestrial- Working for must carry of signaling on cable (Ficora)

DIGITA

General platformfor all FTA channels in

terrestial network

Common EPG forall channels 2013

Channel specificservices (news)


55/55


Thank you fo r your at tent ion!

All rights reserved. All text, images, graphic

copyright. Reproduction or use of the conte

express consent of the author. Please not th

used in the presentation is subjected to third

www.h

hbbtv lucca country review

Documents