stan stalnaker - cud solution: hub culture pavilion

Hub Culture 2008Illuminate. Integrate. Elevate.

PAVILIONSWork. Social.

Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

Contents

• Hub Culture Pavilions

Concept

Strategy

Collaborators

Management/Advisory

• General background, history and mission


Hub Culture Pavilions

Spaces for 21st century work + culture that merge virtual + physical

Driving revenue through human networks by connectivity, products and services


Strategy and Definitions

Planning 100 locations by 2012 offering sustainable work efficiency technology leaps, value creation opportunities and serviced ambience to sophisticated urban influentials and the companies that employ them, through an internet- powered global network of collaborative social working spaces.

“Work efficiency technology leaps”Existing and growing online social network with widget strategy combined with shared workspace to reduce facilities cost for corporations, enhance facilities access for individual and SME workers, and reduce travel - globally.

“sophisticated urban influential”Our target market are global, urban mobile individuals who work for large corporations, SME’s, at home or independently who are highly connected, unleashed from the 9-5 office, and crave social interaction and connectivity for knowledge work - a high economic value growth area.

“serviced ambience”Highly designed, social + work spaces that deliver fee based internet powered services and products from in-house ‘life assistants’.

“internet-powered”Extension of website into physical environment, e-commerce model deployed to nodal points for efficiencies in inventory, archiving and payment systems

“collaborative social working”Using the social network to identify unseen causal relationships in real time, and create value by making live person-to-person introductions on site, while using the network and users to input work on Hub launched “knowledge projects” which can be sold on to companies. Provide cutting-edge, lux environment to attract highly discriminating “experience consumers” who wish to extend curated social environments to their work experience.


The Next Wave: Hub Culture Pavilions

COMPONENTS1. Community: a core group of uses, member demonstrated desire to connect2. Physical: destination to accelerate redefinition of work spaces, social environment3. Partnerships: a. media b. public sector c. technology d. build-out

DELIVERABLES1. Reaches next generation workers, highly mobile global influentials2. Showcases, delivers services in a participatory environment3. Introduces new work collaboration models, leveraging social network systems4. Revolutionizes how communities come together to:

increase quality of lifedeliver equitable benefits across stakeholder communitiesrespect support ecosystems

5. Enhance work by efficiently providing modern tools and spaces.


Key Services

Private Membership Club Access - monthly and daily membership passes

Valet concierge services, introductions, fee based assistance

Business services: bookings, printing, faxing, scanning

Fast F&B - pre-packaged organics, chilled drinks, and limited self-service hot drinks

Video Teleconferencing - live feeds to other hub locations for video teleconferencing

Wifi, internet access, including broadband connectivity

Meeting space, collaborative working stations for drop-in or scheduled meetings.

Deliveries - coordination of internet web deliveries from selected merchants, such as Amazon, Net-a-Porter.

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Multi focused firm

A series of profitable niches combined to form Hub Culture’s unique value proposition, but excellence will be focused on a few categories of service: co-working, knowledge services, and environmental ambience.

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Ambience Co-working Biz Services Web Doorman Concierge Membership Fast F&B SNS Storage

HCPFedexKinkosW LoungeRegusFacebook711 StoresStarbucksIBM

Hub Culture Pavilions: Opening Late ‘08

Luxurious P2P working prototypes in Soho/Tribeca New York and West End London, opening in late 2008


User experience


Ecommerce + social networks in real scenarios


Collaborators

HCP is working with Cisco for implementation on technology hardware, including wifi, routers, integrated communications and telepresence - a new technology that allows users to conduct face-to-face virtual meetings in real time. Cisco is the lead technology partner for the Pavilions.

HCP is engaging with at&t for high density broadband to be installed to power the Pavilions at speeds up to 25x faster than traditional broadband.

HCP is working with TimeWarner Global Media to include product placement and content into the locations, delivered over the internet.

HCP is working with Pompei A.D., one of the world’s leading retail and design firms, for brand experience and build-out on the Pavilions initiative.

HCP is showcasing Apple equipment for in-house computer experience, projection and administration.

HCP is engaging with the C40 Cities group to offer environmental sustainability solutions to member cities, with special membership concessions on usage of the Pavilions.


Development models

8 Urban Economic BenefitsEnhances brand of the city as an innovation leaderSustainability for citizens: integrated vision of work, community and lifeFlexible efficiency, productivity gains for companies, individualsConnects local talent pool to global opportunity and collaborationCreates facility efficiencies of scale for globalizing businessesDelivers innovation to companies in search of ideasDrives economic value creation to nodal pointsIncreases urban center foot traffic

3 Development ModelsPrivate: owned and operated by HCP with revenue driven by membership, servicesPublic: working with economic development leaders to build and run, share revenuePartner: embed Pavilion franchises into larger developer initiatives, own or share revenue

3 Development TypesVenue: full scale flagship locations arriving in key urban centers, beginning in 2008Niche: scaled down, easy access versions embedded in malls, hotels, office parks, 2009Dock: branded product to embed with corporate partners, 2009

8 Social Environmental BenefitsBuilds community at the local levelReduces emissions: less commuting, more collective working spaces.Social Causes and community service information included in contentShowcase for environmentally sustainable materials, projects and ideasBoosts connectivity and communications among diverse cultures“real world” solution to global travel and commuting challengesHelps workers by improving the social fabric of workCarbon neutral? Carbon negative!

Global CapabilitiesContent: online integration, blue-chip partners, user generated content, live city-to city feeds, VOIP and broadband capabilities, unified inventory and outreach

Community: over 4,000 global influentials already meeting at Hub events on all continents, with a network footprint of 12,000 active, 100,000 secondary.Over 100 corporate partners signing up for memberships.


EXPERIENCES

NETWORKS

SYNDICATION

RINGTONES

WEBSITE

VEN

KNOWLEDGEBROKERAGE

SALONS

EVENTS

CONTENT

SECONDLIFE

SCENARIOPLANNING

SPEAKING

CURATEDINTRODUCTIONS

Illuminate. Integrate. Elevate.

Hub Culture provides services to the world’s global urban influentials through the provision of content, networks, experiences.

Hub Culture is a collaborative network that activates the audience to achieve common goals, working as a knowledge brokerage agent on their behalf and co-opting stakeholder returns. This gives Hub Culture unique ability to produce, share and distribute knowledge, content and services to both the network and outside stakeholders.

Book, website: 2002 Principal Offices: Bermuda (Founded Nov. 2005, IP,web)

London (Founded Oct 2006, services)Affiliate offices: New York, San Francisco, Singapore, Hong Kong (2007)

21ST CENTURY GLOBAL

COLLABORATIONWORK/SOCIAL

SPACES

P2P luxnets: your media

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Luxnets use social networks to identify and engage with an elusive global community. Instead of CPM advertising models and rising costs correlated to larger audiences, luxnets use networks to achieve audience scale and foster group activism. This same model can be applied to any social network.

Grander Scale


Icons: Observed5,000 CEOS1,000 global power eliteTracking the top 2,000

Audience: Enlisted5,000+ monthly unique visitors80,000+ monthly page views1.0 million+ hits in 2007Global email distributionFeeds up to 100,000

Agent Members: Engaged10,000 registered global urban influentials100,000 secondary networkfinance media tech ngo political fashion trading luxury exec

What is hub today?

Primary hubs: London, NY, Hong Kong, Singapore, SF, LA, Miami, Paris, Berlin, Milan, Sydney, Tokyo, Delhi, Dubai, Melbourne, BA, Rio de Janeiro, Boston…


Strong Working Relationships: Globally

Hub Culture has worked with many global brands over the years and has strong partners for the Pavilions project.Over 4,000 global VIPs and experts have been engaged at live events and roundtables.Hub Culture’s London office is based inside CNN (but held separately).




























































contact

For more information on these and other future scenarios, development of the Hub Culture pavilions, knowledge brokerage and content products please contact

Hub Culture Services Ltd.16 Great Marlborough StreetLondon, W1F7HSUnited Kingdom

t. +44 207 693 1106f. +44 207 693 0965

m. +44 7974156458

[email protected]://www.hubculture.com

Or arrange a face-to-face meeting at Hub Culture Resort, on Luxury Island in Second Life.

Principal and Affiliate Offices:

Bermuda London Hong Kong New York San Francisco Singapore

The knowledge presented in this document is for the intended named recipient only and should not be passed, reproduced or distributed. All content and ideas presented in this document are the intellectual property of Hub Culture Ltd. Standard non-disclosure and confidentiality terms apply.

© Hub Culture Ltd. 2002-2008 All Rights Reserved.

mailto:[email protected]

http://www.hubculture.com

stan stalnaker - cud solution: hub culture pavilion

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