stakeholder mapping & digital channels
DESCRIPTION
Slides used for UKGovCamp '14 - to stimulate debate around experiences of using different digital tools to engage (inform, consult and collaborate) with stakeholdersTRANSCRIPT
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Stakeholder Mapping & Digital Channels
UKGovCamp – London 2014
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Inform, Consult and Collaborate
• Public Sector Stakeholder Engagement– One size does not fit all– Collaboration is only one part of a project– Requirement to involve more people in
shaping policies and designing new services
– Need to find most economic way of engaging and working with an increasing number of stakeholders
– Online methods can augment more traditional offline activities
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Stakeholder Mapping
• Not all stakeholders are alike– Segment based
on level of Influence and Interest
– Use matrix to devise your online/offline communication strategy
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Stakeholder Engagement – Digital Channels
• Be flexible– A stakeholder
project is likely to utilise a range of methods
– Use the communication tools that are most appropriate for each stakeholder group / activity