Stages of Blockbuster Films Lion King (1994)

Holly Backman

Stages of a Blockbuster FilmLion KingHolly BackmanCastDirected byRoger AllersRob Minkoff

Produced byDon Hahn

Written byIrene MecchiJonathan RobertsLinda Woolverton

StarringMatthew BroderickJames Earl JonesJeremy IronsJonathan Taylor ThomasMoira KellyNathan LaneErnie SabellaRowan AtkinsonRobert GuillaumeMadge SinclairWhoopi GoldbergCheech MarinJim Cummings

CostBudget- $45 millionBox office-$987.5 million

DistributionThe trailer was released in November 1993. The Lion King was released on June 15, 1994, to a positive reaction from critics, who praised the film for its music, story and animation; Following a 3D re-release in 2011. The Lion King was accompanied by an extensive marketing campaign which included help with Burger King, Mattel, Kodak, Nestl and Payless ShoeSource, and various merchandise, accounting 186 licensed products. In 1994, Disney earned approximately $1 billion with products based on the film, with $214 million for Lion King toys during Christmas 1994 alone.

Release of Video & DVDThe Lion King was first released on VHS and laserdisc in the United States on March 3, 1995. The VHS tape quickly became the best-selling videotape of all time: 4.5 million tapes were sold on the first day and sales totalled more than 30 million. Lion King was then released on DVD On October 7, 2003, titled The Lion King: Platinum Edition, as part of Disney's Platinum Edition line of animated classic DVDs. A DVD boxed set of the three The Lion King films (in two-disc Special Edition formats) was released on December 6, 2004. Walt Disney Studios Home Entertainment released the Diamond Edition of The Lion King on October 4, 2011 in high definition.

Target AudienceAs the Lion King is a Disney film it is mostly aimed at young children from the age of 1-10. This is shown as the age rating is a U. However Disney films are also known as family films as they are also enjoyed by adults. Merchandising

Different products such as T-shirts, mugs and toys were sold around the world to help the film grow. Disney also have a store were they sell all different types of merchandises for films to help promote films.