st. joseph tour start september 8 sponsorship opportunities · local area to a national audience....

St. Joseph Tour StartSeptember 8

Sponsorship Opportunities

Dear Corporate Sponsor,

This is the first year for St. Joseph to participate in the Tour of Missouri, North America’s premier cycling event. We are looking to our business community to help us make this stop the best of the entire race and showcase our beautiful local area to a national audience.

On Monday, September 8th the entire Tour will start from St. Joseph, involving a peloton of 120 elite cyclists, will travel 90 miles to Downtown Kansas City. This will be the first leg of the seven day event that will culminate in St. Louis. As the Tour Start, international, national, regional, and statewide possibilities exist to attract attention to our community of sponsors.

In the Tour’s inaugural year last year, the estimated number of spectators totaled 367,566 with 255,529 unique stage spectators, which is extremely good bearing in mind it was a first-year event. The Tour attracted high-value visitors. Household travel parties averaged 2.05 people spending $560.85. In FYO7, average expenditures by domestic travelers in Missouri (per household travel party) were $307.25. Also, the median household income of Tour of Missouri spectators ($85K-$102K) compares favorably to FYO7 households traveling to Missouri at ($47.5K-$50K). This could mean more potential for increasing travel expenditures in the future.

We would like to invite you to join us in sponsoring this one-of-a-kind athletic event. We are not asking for donations; we are extending an excellent opportunity for advertising.

Please accept our invitation to join us as a local sponsor in 2008, as we welcome the world’s professional cycling community back to Missouri.

Respectfully Yours,

Bob FitzpatrickSponsorship Chair for the Local Organizing CommitteeTour of Missouri [email protected]

mailto:[email protected]


Professional Reviews (07)“The Tour of Missouri far exceeded all of our expectations, especially for a first-year event. They clearly did a great job getting the word out as the crowds were large, enthusiastic and knowledgeable. Medalist Sports did its usual first-class execution of the event with challenging but safe courses and excellent logistics throughout. Everyone involved with the Tour of Missouri set a very high bar.”

-Sean Petty, COO, USA Cycling

“This is my 10th year in professional racing, so I’ve seen a lot of road races. This tour is a first edition, but it’s like a big tour in Europe like Paris-Nice and Tour of Switzerland. That is why I am so happy to win a big race like this one. It means a lot to me.”

-Luciano Pagliarini, Brazil, Prodir-Saunier Duval, Stage 4 winner

“The fans have been awesome. The team has really enjoyed the race. To have the third major race in the United States is special. It shows that cycling is growing in this country…for me, this was a special race being the last for Discovery Channel. It’s always great to win in the United States, especially with the type of enthusiasm we’ve seen at all levels surrounding this race.

-George Hincapie, USA Discovery Channel, Race Champion

“I have covered the Super Bowl, the NCAA Final Four and World Series, and I have to say this was better than any of those experiences. From start to finish, it was one of the best events I’ve ever seen. It far exceeded my expectations.”

-Kathleen Nelson, senior reporter, St. Louis Post-Dispatch

“The Tour of Missouri is a shining example of the kinds of exciting and forward-looking things that can be accomplished through private and public partnerships. The State of Missouri, the Division of Tourism and the Hawthorn Foundation demonstrated imagination and foresight in bringing the race to the state and acting as its primary sponsor in the inaugural year. Governor Matt Blunt and Lt. Governor Peter Kinder are to be congratulated for their leadership and support of the Tour of Missouri. And the race’s corporate sponsors showed a willingness to invest in launching an initiative that shows great promise.”

- Joe Sweeney, Editor & Publisher, Ingram’s, Kansas City’s Business Magazine

“On September 10th, 2007, the Tour of Missouri was an unknown factor. The Missouri field did not have the celebrity of the Tour of California, nor the terrain of Tour de Georgia, but it did have an enthusiastic state spirit. From the opening stage to the closing stage, people evidently loved the race. From the main roads to the country lanes, people cheered the riders, enthusiastically waving banners and flags. School bands played at sprint lines, showing their local spirit. Fans jostled along the barriers, craning their necks to the riders. And at the podium presentations, the crowds surged forward to the grandstand to see the winners. No one left early to beat the crowd; they stayed and

cheered. So, as we left Missouri, we realized that the Tour of Missouri was no longer an unknown factor, but now part of the growing American Grand Tour landscape.”

- Neil Browne, Editorial Director, Road Magazine

Tour Start Sponsorship

Presenting

22 Avail 24 Avail

SPONSOR BENEFITS

$15000$10000 $5000 $1000 $500 $250

Booth at Race Finish Tickets to VIP Tent 8 4 2 2 2 1Tickets to VIP Dinner 2Logo on Street Banners

PA Announcements Mention in Press Releases

Finish Line Commercial

Map & Spectator Guide Inclusion

Official Tour MO Pamphlets Inclusion

Tour MO Website Logo or Text on OfficialTour of Missouri Posters

Logo Logo Logo Text Text

Title sponsor of local related events

Volunteer Opportunities

Official Tour T-Shirts 20 10 5 2 2 1Yard Signs 20 10 5 2 2 1

Specialty Sponsorships Include:VIP TicketsSt. Joseph Tour T-Shirts

Presenting Package

Cost: $15,000SPONSOR LEVEL DESIGNATION

• Company or Product will be designated as an Official Presenting Sponsor of the St. Joseph, Start stage of the entire Tour.

• TOUR LOGO USE: Sponsor, with consent of the LOC & Tour of Missouri, may use its Official Presenting sponsor designation in all company marketing, promotion, and advertising.

BROADCAST EXPOSURE• FINISH LINE BIG SCREEN TV COMMERCIAL: Sponsor is entitled to one (1)

complimentary 30-second commercial on the 10' X 13' big screen television positioned at all finish line venues. The big screen TV educates and builds excitement for spectators in the finish area enabling them to witness the final 1.5 hours of live racing action.

ON SITE EXPOSURE• PA ANNOUNCEMENTS: Sponsor will be acknowledged on a regular basis

throughout the event over the PA system.• AWARD PRESENTERS: Participate in presenting the award.• COURSE BANNERS: 10’ X 3’ Banners will be placed along the race finish line

paneling; providing a great opportunity for media and spectator exposure.

ADDITIONAL PRINT EXPOSURE• MAP AND SPECTATOR GUIDE: Sponsor will be mentioned in the Map and

Spectator Guide, which contains information and course details. The Map and Spectator Guide has a minimum circulation 100,000 and is distributed through local organizing committees in host cities/resorts, bicycle shops, cycling publications, and in the Race Magazine.

• LOCAL MEDIA TOUR: Sponsor will be highlighted as a sponsor in the Media Tour w/ Race Officials & Athletes.

• PRE-RACE PRESS RELEASE: Sponsor will be featured/mentioned in a local pre-race press release. The release will go to approximately 30 media personnel including TV, radio, daily newspaper, trade business, and sports periodicals. LOC and sponsor create press release, together.

• Inclusion in the official Tour of Missouri Brochures (amount TBD), official Tour of Missouri Posters (amount TBD), official Tour of Missouri Newsletter (electronic distribution)

• Sponsor ‘Thank You’ on Official Tour of Missouri website venue pages

HOSPITALITY• START LINE HOSPITALITY: Sponsor will receive 8 complimentary credentials for

access to all private hospitality areas located at start line. This VIP seating will include live TV coverage streamed to screens in the tent as well as food and beverage.

• RECEPTION(S): Sponsor will receive 2 invitations for each social event or private reception held in the local area.

LOCAL HEALTH and WELLNESS FESTIVAL AND EXPO• EXPO BOOTH SPACE: Sponsor may set up 10' X 10' display booth for promotion,

marketing, and information distribution. Sponsor will receive 1 tented 10’x10’ display space—includes company ID sign, skirted 6 ft. table, two (2) chairs and

wastebasket. Opportunity to sample product, distribute coupons, conduct demonstrations, build client database and sell products.

Gold Sponsor Package – Race Start

Available: 2Cost: $10,000SPONSOR LEVEL DESIGNATION

• Company or Product will be designated as an Official Silver Sponsor of the Rolla stage of the Tour.

• TOUR LOGO USE: Sponsor, with consent of the LOC & Tour of Missouri, may use its Official Gold Sponsor designation in all company marketing, promotion, and advertising.

BROADCAST EXPOSURE• FINISH LINE BIG SCREEN TV COMMERCIAL: Sponsor is entitled to one (1)

complimentary 30-second commercial on the 10' X 13' big screen television positioned at all finish line venues. The big screen TV educates and builds excitement for spectators in the finish area enabling them to witness the final 1.5 hours of live racing action. This is limited to the first 8 registered sponsors.


throughout the event over the PA system.• COURSE BANNERS: 10’ X 3’ Banners will be placed along the race finish line

paneling; providing a great opportunity for media and spectator exposure.

ADDITIONAL PRINT EXPOSURE• MAP AND SPECTATOR GUIDE: Sponsor will be mentioned in the Map and

Spectator Guide, which contains information and course details. The Map and Spectator Guide has a minimum circulation 100,000 and is distributed through local organizing committees in host cities/resorts, bicycle shops, cycling publications, and in the Race Magazine.

• LOCAL MEDIA TOUR: Sponsor will be highlighted as a sponsor in the Media Tour w/ Race Officials & Athletes.

• PRE-RACE PRESS RELEASE: Sponsor will be featured/mentioned in a local pre-race press release. The release will go to approximately ___ media personnel including TV, radio, daily newspaper, trade business, and sports periodicals. LOC and sponsor create press release, together.

• Inclusion in the official Tour of Missouri Brochures (amount TBD), official Tour of Missouri Posters (amount TBD), official Tour of Missouri Newsletter (electronic distribution)

• Sponsor ‘Thank You’ on Official Tour of Missouri website venue pages



LOCAL HEALTH and WELLNESS FESTIVAL AND EXPO• EXPO BOOTH SPACE: Sponsor may set up 10' X 10' display booth for promotion,

marketing, and information distribution. Sponsor will receive 1 tented 10’x10’ display space—includes company ID sign, skirted 6 ft. table, two (2) chairs and

wastebasket. Opportunity to sample product, distribute coupons, conduct demonstrations, build client database and sell products.

Silver Sponsor Package – Race Start

Available: 4Cost: $5,000SPONSOR LEVEL DESIGNATION

• Company or Product will be designated as an Official Silver Sponsor of the Rolla stage of the Tour.

• TOUR LOGO USE: Sponsor, with consent of the LOC & Tour of Missouri, may use its Official Silver Sponsor designation in all company marketing, promotion, and advertising.


throughout the event over the PA system.

ADDITIONAL PRINT EXPOSURE• LOCAL MEDIA TOUR: Sponsor will be highlighted as a sponsor in the Media

Tour w/ Race Officials & Athletes.• PRE-RACE PRESS RELEASE: Sponsor will be featured/mentioned in a local pre-

race press release. The release will go to approximately 30 media personnel including TV, radio, daily newspaper, trade business, and sports periodicals. LOC and sponsor create press release, together.



SPONSORSHIP PLEDGE FORM

Company Name:

Address:

Phone:

Fax:

Contact Name:

Email:

Website (URL):

Sponsorship Level:

€ $15,000 € $10,000 € $5,000 € $1,000 € $500 € $250

Total Amount Enclosed:

Signature:

€ I am authorized to enter into this agreement on behalf of the company listed above.

Make checks payable to:Mark J. Reynolds Memorial Fund– ID 20-0759451C/O Nodaway Valley Bank, Attn: Jerry InglePO Box 7315St. Joseph, MO 64506A 501 (c) (3) corporation

Thank you for your contribution to St. Joseph START for the Tour of Missouri. With your help we will make this the best stage of the entire race and showcase our great city.

Festival Events Summary

The weekend of events begins Friday, Sept. 5th with a night ride sponsored by the St. Joseph Bicycle Club for out of town visitors after a meet and greet and departure from the Coleman Hawkins Blues Festival just down the street from our base of operations at Civic Center Park behind City Hall.

We have two USA Cycling sanctioned competitive cycling races [The inaugural Tour of St. Joseph] beginning at 8:00am on both Saturday and Sunday, beginning and ending at The Bode Ice Arena.

At noon on Saturday and Sunday, we will begin the festival portion of our weekend with a health and wellness expo featuring such things as healthy cooking, women’s wellness, nutrition, and a number of activities anchored by various Heartland Entities such as The Heart Center, The Cancer Center, The Human Motion Institute, and Sports Medicine in addition to many child-oriented activities. We will have an awards presentation for the cycling races as they finish up on each day. Throughout the day on Saturday and Sunday, we will also feature a children’s bicycle race, children’s bike give-a-ways, a mayor’s tricycle race, an interview with one of the world-class Tour of MO racers, an urban cycling demonstration, and a Pony Express reenactment. After our events on Saturday and Sunday, continue the fun with the Coleman Hawkins Jazz Society hosting their new Blues Festival just down the street from Civic Center Park.

On Monday the real action starts around 10:00 am as the riders from fifteen of the best cycling teams in the world will descend upon St. Joseph to take the start of the Second Annual Tour of Missouri. We look forward to seeing you all there.

September 6-8, 2008

The Tour of Missouri, North America’s premier, professional bicycle race will be starting the first leg of a 600 mile competition on September 8th – from St. Joseph! 15 teams with athletes from 22 countries will be bringing 120 of the world’s elite professional cyclists to the Tour and St. Joseph.

Preceding the Tour on the 8th, St. Joseph is organizing a festival with many events itself, including USA Cycling time trials and races on September 6th & 7th. To manage an event of this size and scale, volunteers have stepped forward to make the event a success, but more are needed. Although event-day volunteers for both the Tour (http://www.tourofmissouri.com/) and the St. Joseph events (http://www.stjosephmo.net/) are signing-up via the web, there are still a lot of ways to get involved before the event. If you would be interested in assisting organizers, following is a list of subjects and contacts for each. Contact the person listed in your area of interest: they’ll put you to work!

Lindsay Bernard – Operations (marketing & promotions)- [email protected]; 233-6688Mary Robertson – Marketing/PR (media & marketing) – [email protected]; 271-4610Bob Fitzpatrick – Festival- [email protected]; 364-1581Bob Fitzpatrick – Fundraising- [email protected]; 364-1581Wes Revels – Event Volunteers- [email protected]; 279-4239Tim Garvey – VIP/Hospitality- [email protected]; 351-1993Amy Owens – Ancillary Events (health fair, schools, misc. events)- [email protected]; 271-7523

For further information, please contact the folks listed above in your area of interest, Dick Sipe, Local Organizing Committee Chairman at [email protected]; 364-6018 or Andy Clements at [email protected]; 271-4653.

http://www.tourofmissouri.com/

http://www.tourofmissouri.com/

http://www.stjosephmo.net/

http://www.stjosephmo.net/





















Fun Ride f or K ids!

Sunday, Sep t . 7

USA Cycling Permit 2008-1563

M ark Reyno lds Fundand S t . J oseph , M issouri

presen ts

12:00 - 1:00 Registration

1:15 p.m. Ages 12 - 14 1 lap (See Map) TBD



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6/23/08 6:59 AMMark J. Reynolds Memorial Bike Fund

Page 1 of 2http://www.markreynoldsfund.org/

Mark J. Reynolds

1968-2004

Mark Jeffery Reynolds,

a native of St. Joseph,

Missouri, lost his life in

a tragic event while

mountain biking near

his home in California

and the motocross

and cycling

community suffered a

great loss.

Although Mark is no

longer with us, his

legacy and passion for

biking and giving

continues through the

Children's First Bike

Fund.

We invite you to

spread the word to

any family who has a

child that has never

experienced that joy

and freedom a first

bicycle brings.

If possible, please

make a donation

today to keep Mark's

legacy alive. You

remember your first

About Us

Get Involved

Past Giveaways

Upcoming Events

Fundraiser Photos

Remembering Mark

Take A Kid Photos

Contributors

Donate

Contact Us

Welcome to the Mark J. Reynolds Memorial Bike FundWebsite!

Just as Mark would have it, we strive every day to puta smile on a child's face by giving them their very ownfirst bicycle.

Who could have known that Mark could inspire such avast undertaking? Take a look at our site. You'll seehundreds of smiling faces; those children with theirnew, shiny bikes, all because of Mark and his desire tohelp others.

Thanks to the thousands of people who have helpedover the last few years to make the Children's FirstBicycle Fund such a success. We couldn't have done itwithout you.

We lost Mark four years ago, January 8, 2004. Here'sto you, Mark. We hope we've made you proud.

st. joseph tour start september 8 sponsorship opportunities · local area to a national audience....

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