sss14howlett sentec
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CIR’s Events upcoming are always listed at http://www.hvm-uk.com Go there to plan your excellent networking and tech learning schedule! CIR is proud to present the takeaways from the Smart Systems Summit 2014 at the prestigious Institute of Directors in Pall Mall, West London 1-2 October. This year's programme was truly excellent, with over 30 speakers. smart, energy, grids, power, homes. transport, living, sensors, IOT, M2M, Industrial internet, technology, industry, markets, value, innovation, marketing, products, services, monetisation, growth, betterTRANSCRIPT
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
How to monetise smart systems Colin Howlett – VP Smart Grid Systems 2 October 2014 Smart Systems Summit 2014 London http://www.hvm-uk.com
CONFIDENTIAL
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Who are Sentec? ! World leader in creation and exploitation of market disruptive
technology for Utilities, Buildings and Consumers
‘everything from smart nappies to smart cities…’
06 May 2014 2
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Bursting the balloon… ‘Monetise smart systems’
= ‘Make money from
modern stuff ’
06 May 2014 3
Sensors are already ubiquitous, intelligence
is as rare as ever…
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Examining the pieces… DEFINITION: Monetise: • Create value, • then share it…
06 May 2014 4
DEFINITION: Smart Systems: • Systems enabling more
satisfying outcomes through decisions taken based on insight gained from data collected from remote sensors
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
What is value on the internet?
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CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
When is value acheived?
06 May 2014 6
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Value in simplicity
06 May 2014 7
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Value ≠ accuracy
06 May 2014 8
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Complexity = choices
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• Systems enabling
• more satisfying outcomes
• through decisions taken
• based on insight gained
• from data collected
• from remote sensors
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Long value chain = collaboration, standards
06 May 2014 10
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Long value chain = many opportunities
06 May 2014 11
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Summary
06 May 2014 12
! Build value first ! Value will eventually reside in ubiquitous, open systems ! Sell real benefits ! Focus on simple solutions, enabling more satisfying action ! Look for opportunities in the value chain ! Expect diverse business models ! Encourage emerging standards ! Build piece by piece
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014 06 May 2014
Colin Howlett – VP Smart Grid Systems [email protected] | +44 1223 303800 | www.sentec.co.uk
Sentec 5 The Westbrook Centre n Milton Road n Cambridge n CB4 1YG n UK
16173PPT14 R1.01
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