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CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
How to monetise smart systems Colin Howlett – VP Smart Grid Systems 2 October 2014 Smart Systems Summit 2014 London http://www.hvm-uk.com
CONFIDENTIAL
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Who are Sentec? ! World leader in creation and exploitation of market disruptive
technology for Utilities, Buildings and Consumers
‘everything from smart nappies to smart cities…’
06 May 2014 2
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Bursting the balloon… ‘Monetise smart systems’
= ‘Make money from
modern stuff ’
06 May 2014 3
Sensors are already ubiquitous, intelligence
is as rare as ever…
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Examining the pieces… DEFINITION: Monetise: • Create value, • then share it…
06 May 2014 4
DEFINITION: Smart Systems: • Systems enabling more
satisfying outcomes through decisions taken based on insight gained from data collected from remote sensors
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
What is value on the internet?
06 May 2014 5
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
When is value acheived?
06 May 2014 6
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Value in simplicity
06 May 2014 7
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Value ≠ accuracy
06 May 2014 8
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Complexity = choices
06 May 2014 9
• Systems enabling
• more satisfying outcomes
• through decisions taken
• based on insight gained
• from data collected
• from remote sensors
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Long value chain = collaboration, standards
06 May 2014 10
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Long value chain = many opportunities
06 May 2014 11
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014
Summary
06 May 2014 12
! Build value first ! Value will eventually reside in ubiquitous, open systems ! Sell real benefits ! Focus on simple solutions, enabling more satisfying action ! Look for opportunities in the value chain ! Expect diverse business models ! Encourage emerging standards ! Build piece by piece
CONFIDENTIAL
MARKET TRANSFORMING INNOVATION
© Sentec 2014 06 May 2014
Colin Howlett – VP Smart Grid Systems [email protected] | +44 1223 303800 | www.sentec.co.uk
Sentec 5 The Westbrook Centre n Milton Road n Cambridge n CB4 1YG n UK
16173PPT14 R1.01
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