ssitm mba newsletter - "lakshya" (jan - june 2012)

7/31/2019 SSITM MBA Newsletter - "Lakshya" (Jan - June 2012)

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Chief Patron

Patrons

Advisor

Chief Editor

Editorial Board

Shri I. P. Mishra

Dr. Neeta Tripathi

Mrs. Jaya Mishra

Dr. Sumeet Gupta

Saket Jeswani

Itee Shrivastava

Deepak Thakur

Mahendra Ku. Ikhar

Sanjib Pal

Samir Jaiswal

Ruchi Jain

Department of Business Administration

Shri Shankaracharya Institute of Technology & Management

Junwani, Bhilai (CG) 490020, Ph: 0788-2291621, Fax: 0788-2291622

LAKSHYAVOLUME - 2ISSUE - 3/4

Email : [email protected] : http://mba.ssitm.ac.in

Jan. - Jun. 2012

In a day, when you don't come across any problems - you can be sure thatyou are travelling in a wrong path Swami Vivekananda

Index

Department Buzz 02

Glimpses - SSITM 03

Transilience 2012 04

Interactive I 05

Interactive II 06

Fun & Knowledge 07

Extra Innings 08

Indian Education sector is going through various reforms with western method of education. But the question is whetherthe vision that India follows International Standards in these methods bring good results for Indian society or not.education and people from abroad take education in India Most of the students in foreign countries take a lackadaisicaand thus contribute to Indian Economy. E-Governance has approach towards education. In Canada, for example, abeen brought in and the norms of institutes have improved small percentage of native Canadian excels in studies.and have become outcome oriented. The emphasis is on Others give up their studies quite early and take up jobs herequality rather than quantity. A number of Engineering and and there. The top posts are occupied by Indians andManagement institutes that mushroomed over the last Chinese because the students from these countries are quitedecade are now applying for closure. Those already present hard-working. There is one striking difference between Indianare walking a tight-rope and are tightening their belts to and western societies though. In western societies peopleimprove the quality of education offered by them. While on who do menial jobs are not looked down upon. But in India, athe one-hand examination standards in school have been strong social stigma is attached to a job.relaxed, the standards in the higher education have become Several questions arise: Will a student who lackedtougher. motivation to study during the school education perform well

During a rendezvous with a Principal of a renowned in higher education (as the norms for higher education haveschool of Bhilai, I heard her plight about the degradation in become tougher)? Will Indian students be able to overcomequality of students due to relaxation in examination social stigma attached to a job in Indian societies. At our end

standards. Students are now-a-days busy with social media let us all gear up to improve the quality of education offered byand other distractions and give little time to study as they lack all of us.motivation to excel in exams. The reforms are off-shoots of Saket Jeswani

Editorial

Once during my graduation years, I visited a bookstore with So, what an MBA is all about? MBA degree developsone of my friends. We overheard two girls asking the skills that a manager need in his enterprise to take decisions,shopkeeper whether any book for preparation of MBA is manage relationships, get work done and all ultimately toavailable in Hindi. We laughed and considering it a joke of the generate profits for the organization. The skills may relate today. My conception about MBA changed when I went for dea lin g with huma n reso urce s (Hu man reso urceMBA. Here, MBA was also offered in Chinese. Perhaps those management), with using money (Finance) intelligently, orinnocent girls were asking a very fundamental question. Is with using systems to quicken firms' processes (SystemsMBA only meant for those who know how to speak English? management), building strategies to improve sales of theRecently, I called upon a very well known professor from IIM company or market the product in known and unknown

Ahmedabad and before speaking geared well to speak in the territories (Marketing Management) or using technologies tobest of my English. To my surprise, the reply was in the purest improve firm's production and thus reduce costs (Productionof the pure Hindi. Now I have stopped considering English as Management). When you know the goal, learning becomesa measure of a success of an MBA graduate. Why? Because fun.communication or managing is not a matter of knowing how At this point, let me narrate a story of a professor fromwell you can speak English. Even with the best of English we IIM Ahmedabad conducting a course for managers of variousmay not be able to communicate. But even if we do not know top companies. The professor opened up with a question

the language we can communicate very well if there is a fire in Ram sold his goat to Shyam at Rs. 150. Later in the day whenthe house. Ram returned home, his wife became angry with Ram for

Some people think that MBA means dressing smart and selling the goat. She asked him to get it back. When Ramlooking smart. We will find dashing looking boys and girls asked Shyam to return the goal, Shyam quoted a price of Rs.donnign best outfits in the websites of many MBA institutes. 200. Ram, however, purchased the goat and returned home.But when it comes to practical working they do not fare well. Now the question is: What is the net gain / net loss to RamJust by showing off one cannot become a manager. In fact, it and Shyam? You have 45 minutes to solve the problem. Theis just the opposite of what we think. One need not show off if professor then disappeared from the scene for a while. All thehe/she wants to manage well. During decision making, show- managers of the company sat down to solve the problem inoffs will never work. If MBA were just a show-off then many groups. After 45 minutes when the professor re-appeared, hereputed institutes of the world would not be offering a show- asked them to present the solution. The managers startedoff degree to top managers of the world and the companies fighting. Those who had Army background tried to steal theare not fool to offer handsome salaries to MBA graduates. show by bullying. Those having finance background tried to

A number of students also think that by doing MBA their bring in their experience by adding sunk costs and otherpersonality will be groomed up and they will be able to move related costs. Basically, they could not agree over a simplein society. While it is true that students do develop their point. If the same question was given to a school student, hepersonality by undertaking a professional course, students would easily answer that Shyam earned Rs. 50 and Ram lostdo improve, but improvement of personality can be done Rs. 50. But for such a simple point all top managers fought.through any other course also. Once you are in a job, The ego people carry is so high that they can't even agreepersonality improves by being among professionals. over simple things then how will they bring in Change and

Another popular thinking among students is that if a improved interpersonal processes in an organization. In thecertain institute conducts foreign tour, or some such activities background we definitely can learn a lot from these

as fashion show etc. that institute is good. However, carefully situations. An MBA is supposed to learn from such situations.weight your options because such tours and unrelated Now, one who is already in business need notactivities may simply be a waste of time. Most students get necessarily be a good businessman either. He may notattracted to B-Schools in cities like Bangalore, Pune, consider other perspectives required to make a goodHyderabad and are ready to take admission in any damn decision simply because he doesn't have exposure to othercollege there. These B-Schools charge big bucks for the perspective. An MBA education is supposed to providesame education that you would get in your city. Students think different perspectives to a situation based on which strategicthat they would have a change of scene and that all their decisions can be made.friends are educated in big cities. The glamour of these cities Finally, a word of caution. This hinge-pin of this article ismay definitely attract you, but the quality of education may not that you don't need to know the language or dressnot be much different from the b-schools in your area. The properly. The essence of the article is that these things in andoptions must be carefully weighted. The primary factor in any all themselves do not make an MBA but they do help inb-school is the quality of its faculty and not the glamour understanding as language is a medium of communication.spread by it. Dr. Sumeet Gupta

What an MBA is all About?


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"Dare to be free, dare to go as far as your thought leads, and dare to carry that out in your life.

Swami Vivekananda

Page 2 LakshyaDEPARTMENT CORNER

Jan. - Jun. 2012

!organized from 18-25th July 2011.

! Short term courses on retail management and capital management was

organized from 27th July to 3rd August, 2011.! An industrial tour to Big Bazaar, Raipur was organized for MBA students on

23rd July, 2011.

! Association of Management Graduates (AMG) organized MARQUIZZunder guidance of Mr. Samir Jaiswal on 26th August, 2011.

! An outbound training workshop for management students from waorganized from 3rd October to 9th October 2011 at Kodiyala RishikeshThis workshop was been organized in collaboration with few of the bescorporate trainers of the nation.

! MBA students were invited by Zee 24 Ghante Chhattisgarh for their livetelecast on Sawaal Aapka Hai for a discussion on Youth's Voice onCorruption

! Shikha Jain and Jitendra Verma won third prize in Aakalan-SummeTraining Project Competition organized by Shri Shankaracharya Group oInstitutions on 6th September, 2011.

! A guest lecture on Corporate Social Responsibility was delivered by DrMukul Mukherjee on 09th September, 2011.

! Pratik Bakshi, Shakib Ahmed won second prize in SPARK 2011, A summe

training project competition organized at TIMS, Gujarat on 10th Septembe2011.

! Dr. Ashish Bajpai, Associate Professor, FMS, Banaras Hindu University,conducted a Case analysis workshop for our students from 16-17thSeptember, 2011.

! Students Participated in Business Game Competition Chanakya aCDIMR, Indore from 21-23rd September, 2011.

! Dr. Sumeet Gupta attended a Workshop Case analysis and Case writingworkshop by AIMA at New Delhi in October 2011.

! Ms Ruchi Jain underwent a 5 days UGC sponsored SAM work shop titledCapacity building in Women Managers in Higher Education.

! MBA Students co-ordinated Annual Business Expo@ Raipur in the monthof December 2011.

! Ms Itee Srivastava & Ms. Ruchi Jain underwent an FDP onentrepreneurship at EDI, Ahmedabad, Gujarat from 19th Dec' to 30th De2011.

! MBA students organized two day state level management fest 'Abhikalpon 20th- 21st Jan 2012, under guidance of AMG.

! Business activity 'Do business to know business' was organized for MBA Iand I year students from Jan 6th Jan 10th 2012.

! Vikrant Sahu and Dhirendra Singh won 1st first prize in Color Book inEquinox-2012 organized by Indian Institute of Management, Raipur.

! Vikrant sahu , Pragati Srivastava and Smriti Gupta won 1st first prize inRecycle Bin in Equinox-2012 organized by Indian Institute oManagement, Raipur.

! Students conducted in house activity 'Shourya' under guidance of MsRuchi Jain & Mr. Mahendr Ikhar.

! Guest Lecture by Mr. R.L. Sharma (Ex, Executive Director, SAIL) wasorganized on 02/03/2012.

! AMG organized Fresher's Party 'Navodaya' 2012 for batch 2011-13 on13th January 2012.

! Students won 10 Prizes (4 First and 6 Second) in National Level evenCAUCUS 2012 held on 15th 19th March 2012, at KakinadaVishakhapatnam.

! AMG organized Farewell Swasti' 2012 for batch 2010-12 on 17th Apri2012.

! MBA students won 2nd Prize in Inter Management Cricket Tournamenorganized by Rungta College and Engineering and Technology on 4th 5tFebruary 2012. Chandan Singh Ragde was adjured as the Man of theSeries.

! MBA Students won two prizes in Inter College Event AAGAAZ organizedby Rungta College of Engineering and Technology on 17th & 18th Februar2012.

! Transilience 2012: International Conference on Technology-EnabledOrganizational Transformation was organized from 21-23rd June, 2012The Conference was sponsored by AICTE and CG Tourism and TCS wasthe knowledge partner for the event.

A week long Induction program Ankuran for first year students was

The Entrepreneurship Development Cell of Department of BusinessAdministration, Shri Shankaracharya Institute of Technology & Management,Bhilai commonly known as EDC, has been established with the assistance of

AICTE New Delhi, with the objective of creating, fostering and promoting the spiritof entrepreneurship among the youth of the nation.

21st Century = Asian Century, as been predicted by Goldman Sachs and theWorld Bank with the growth to be escorted by the giant economies of China andIndia. The financial meltdown in the USA in 2008 and the ensuing recession thatswallowed up the entire developed world has skewed the world economic ordereven more in favor of Asia. Indian economy has expanded at an average rate of8% (GDP growth) for the decade of 2000-10. The growing economy provides far-fetched prospects of doing business in India in all forms; to source from India or toinvest in India.

Business today takes lot more than just early stage risk-capital to get acompany off the ground It is easy to think of a brilliant idea but what is importantis to realize it.Converting an idea to a business entity calls for great deal ofplanning and execution and thus, we will enable most of what may be the requisiteby entrepreneurs through seed-funding, incubation, mentoring, training,knowledge dissemination and best practice research. Appreciating the need tocultivate and assimilate the entrepreneurial attitude within the young managersbrain, the Entrepreneurship Cell of SSITM is proposed for promoting innovationand entrepreneurship in India specially Chhattisgarh. Experience and capabilityat SSITM in the areas of management, innovation, technology networks alongwith entrepreneurship will provide the indispensable propel and intellectual basisfor this initiative.

The cell will comprise of faculty, alumni and students of SSITM, eminentindustrialists thus covering a variety of sectoral domains and geographies and ispassionately committed to help innovations and wannabe entrepreneurs toblossom commercially. At the same time when cell will provide the knowledge,skills and attitude required for entrepreneurs to encash the enormousopportunities available in todays business environment the cell will alsoimportantly act as link pin to network with entrepreneurs, venture capitalists,marketers, service providers and others from the entrepreneurial ecosystem.

Objectives of the cell

?SSITM students.

?Creating conducive environment to sprout business thought process,Identifying ideas and innovation which have potential for commercial ventures.

?To identify potential candidates with entrepreneurship abilities and nurture theirtalent by arranging for suitable training as well as any other assistance required(such as loan financing etc.) for sprouting up the venture.

?Facilitate networking with professionals, which include mentors, experts,consultants, advisors, angel investing, venture capitalist etc.

?Inculcate the enterprising values amongst young managers to be sociallyresponsible.

Carrying out activities to facilitate innovation and entrepreneurship among

Entrepreneurship Development Cell @ SSITMMBA SSITM MILESTONES

ACTIVITIES CONDUCTED IN SESSION 2011-12

Dr. Sumeet Guptas first book waspublished by IGI Global, USA, titledCases on supply chain and distributionmanagement: issues and principles, co-authored with Miti Garg.

Mr. Saket Jeswani has published aresearch paper titled A Study on theImpact of Predictors of PsychologicalOwnership on Turnover Intention amongFaculty Members in International Journalof Exclusive Management Research

(IJEMR), February 2012, Vol 2, Issue 2,Online - ISSN 2249 2585, Print - ISSN2249 8672.

Mahendra Ikhar, Priyanka Sharma andAnjali Sahu presented a paper titledForeign Direct Investment, a Mile Stonefor a Developing Economy, in anInternational Conference at ICFAIbusiness school Hyderabad on 6th -7thJan 2012.

MAJOR PUBLICATIONS

Dhriti-The Courage Within


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GLIMPSES - SSITM PHOTO GALLERYPage 3 LakshyaJan. - Jun. 2012

Be not Afraid of anything. You will do Marvelous work.

It is Fearlessness that brings Heaven even in a moment. Swami Vivekananda

MBA students organized two day state levelmanagement fest Abhikalp on 20th- 21st Jan

2012, under guidance of Association ofManagement Graduates.

Mr. Mahendra Ikhar Assistant Professor withPriyanka Sharma and Anjali Sahu (MBA 4thSemester) presented a paper titled Foreign

Direct Investment, a Mile Stone for aDeveloping Economy, in an International

Conference at ICFAI business schoolHyderabad on 6th -7th Jan 2012.

Students conducted in house activity Shaurya atevery Saturday of the week under guidance of Ms.

Ruchi Jain & Mr. Mahendr Ikhar.

Guest Lecture by Mr.

R.L. Sharma AdvisorSSGI, Bhilai was

organized on 02/03/2012.

AMG organized Freshers

Party Navodaya 2012 forbatch 2011-13 on13th January 2012.

Students won 10 Prizes (4First and 6 Second) in

National Level eventCAUCUS 2012 held on

15th 19th March 2012, atKakinada Vishakhapatnam.

MBA Students won two prizesin Inter College Event AAGAAorganized by Rungta College

of Engineering and Technologon 17th & 18th February 2012


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TRANSILIENCE 2012Page 4 LakshyaJan. - Jun. 2012

You have to grow from the inside out. None can teach you, none can make you spiritual.

There is no other teacher but your own soul. Swami Vivekananda

An International Conference on Technology Enabled Organizational Transformation TRANSILIENCE-2012 was

organized by Shri Shankaracharya Institute of Technology and Management (A Unit of SSTC) during 21-23 June 2012.

The Conference was sponsored by AICTE and CG Tourism. TCS was the knowledge partner for this event.

His Excellency, Governor of Chhattisgarh ShriShekhar Dutt Ji addressing the Conference

Dr. Mark Goh, from The National University ofSingapore delivering the Keynote speech

Ganesh Vandana being performed by studentsduring Transilience 2012

Dr. Balan Sundarakani, University of WollongongDubai, Delivering the Keynote lecture

INTERNATIONAL CONFERENCE ONTECHNOLOGY-ENABLED ORGANIZATIONAL TRANSFORMATION

Dr. Raj Agrawal, Director, All India ManagementAssociation, New Delhi addressing the gathering

Dr. Sumit Mitra, Indian Institute of Management,Kozhikode delivering the invited lecture

Mrs. Reena Babasaheb Kangale, Collector (DurgDistrict) Addressing the Gathering

Release of Souvenir by the dignitaries duringTransilience 2012

Chhattisgarh Gallery being displayed by thestudents of SSITM during Transilience 2012

Dr. Pramod Bhargava, COO (MP Online) & TataConsultancy Services addressing the gathering

Dr. B.C. Mal, Vice-Chancellor, CSVTU, Bhilaiaddressing the gathering

Dignitaries visiting technical gallery along withShri I.P. Mishra, President (SGES)


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INTERACTIVE IPage 5Jan. - Jun. 2012

Lakshya

BRAND FACT -Meaning behind Logos

In a conflict between the heart and the brain, follow your heart. Swami Vivekananda

Formula 1The logo at first glance looks quite simple andboring. But give it a closer look. There you can

see the symbol of 'One' inside the blank spacebetween 'F' and red colored '1'.

Sony VaioThe Vaio logo also has a secret. The 'va' partrepresents the basic analogue signal and the 'io'looks like the binary 1's and 0's.

Baskin and RobinsBaskin and Robbins is famous ice cream brand. Ithas 31 flavors of ice-cream. The logo shows theletter B and R. Just looking at the pink part of thelogo will show the number '31'.

AmazonThe logo for Amazon shows a smiley. Along with

that the arrows show moves from A to Z. This logosymbolizes that they sell things from A to Z.

AdidasThe shape of 3 stripes on the Adidas Logorepresents a mountain, pointing out towards thechallenges that are seen ahead and goals thatcan be achieved.

AppleThe apple is a reference from the Bible story ofAdam and Eve, where the apple represents thefruit of Tree of Knowledge, with a punonbyte/bite. Rob Janoff, said in an interview thatthough he was mindful of the byte/bite pun(Apple's slogan back then: Byte into an Apple),he designed the logo as such to prevent the

apple from looking like a cherry tomato.

The four rings, which make up the Audi logo,represent the four companies that were part ofthe Auto-Union Consortium in 1932. They wereDKW, Horch, Wanderer and Audi.

The BMW medallion represents a propeller of aplane in motion, and the blue represents the sky.This is because BMW has built engines for theGerman military planes in World War II. Thecolors are the national colors of Bavaria, whichnow forms a part of Germany

If observed closely, the IBM logo, also known aBig Blue, generates a message of EqualityThe Big Blue IBM logo, with its lower right parallelines, highlights in the shape of an equals sign

Furthermore, the term BIG in the Big Blue IBMlogo refers to the company's size in the markeshare, whereas, the BLUE is the official color othe eight-bar IBM logo.

The idea of 'arches' was first introduced by Dicand Mac McDonald as arch shaped signs on thsides of their then 'walk-up hamburger standFrom an angle, those arches looked like the letteM and thus, were incorporated in thMcDonalds logo as a merger of the two goldearches together.

The star in three corners represents thMercedes-Benz dominance on land, sea and air

The Toyota logo contains three ellipses, whicrepresent the heart of the customer, the heart othe product and the heart of technologicaprogress and limitless opportunities of the futurIn Japanese, Toyo signifies abundance, and tameans rice. In some Asian cultures, the ricrepresents wealth.

The simple logo icon contains the letters V and Wvolks means people and wagen means car

The Puma logo has an image of a leaping Pumaan animal otherwise called a cougar, a panther oa mountain lion. Active both day and night, it is powerful beast and an expert hunter that cajump to a maximum of 20 feet high in a singbounce. By incorporating the creature in thPuma logo, the company has summarized thcomplete meaning of its products into a powerfidentity. The Puma logo itself characterizes thbrand's reliability and its products'.

First look at the FedEx logo and you think whatso unique about it? It is just a simple, you cousay, a more or less textual symbol. But wait! Loocloser. Do you notice a hidden arrowsomewhere? This logo was created by LindeLeader & Landor associates in the year 1994 anon the first look comes forward to be a very simpdesign. But if you pay attention then you find thain between the E and the X is a right handearrow. This hidden sign apparently signifies thprecision and the speed at which this worlfamous courier company works.

BRAND MAZE : There are at least 6HUL brands placed in the maze

provided. Can you find them all?

Which was the first brand to launchtea bags and is the only tea brand

in India to be sold in Vacuumsealed packs?

Answer:"BrookeBondTajMahal"

Brand Fact :In the summer of1888, visitors to theK o l k a t a h a r b o r noticed crates full ofSunlight soap bars,embossed with thewords "Made inEngland by LeverBrothers". With it,began an era ofmarketing brandedF a s t M o v i n gConsumer Goods(FMCG).

Identify the company to whichfollowing each brand belongs to

Answer:ProcterandGamble"Answers:Pureit,Liril,Clear,SurfExcel,CIF&Comfort.


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Bear in mind, my children, that only cowards and those who are weak commit sin and tell lies.

The brave are always moral. Try to be moral, try to be brave, try to be sympathizing. Swami Vivekanan

INTERACTIVE IIPage 6 LakshyaJan. - Jun. 2012

Tata Salts advertisement campaign

'The 'Meine desh ka namak khaya hai' TATA advertisement campaign in 2002 salt in these countries. In order to expand the user base, TATA salt that is priceoffered viewers an instant connection. In India, salt and loyalty have been Rs 8 per kilogram, against un-branded salts at Rs 3-4 per kg. The companyassociated from time immemorial. 'Namak halal and Namak Haram are launched its economy brand 'Samundar' at Rs 5 per kg. Purity, trust, and vacommonly used terms for honest and dishonest people respectively. According to have been the planks of its communication strategy. The earlier catch-line, 'Na

cultural connotations, after consuming salt at a person's house the one who has ho TATA ka, TATA namak', when more competitors came into the market, andconsumed the salt should not cheat his/her host. The campaign connected with need for an emotional bond was felt. Besides an aggressive approach to brandthe consumer at an emotional level. the company improved packaging, sales, and supply chain manageme

TATA Chemicals Ltd (TCL) started manufacturing salt in 1939 after According to company sources, consumer research by TATA Chemicals in Juestablishing a solar salt works at Mithapur, Gujarat. It pioneered the concept of 2002 revealed that people had a sense of insecurity and disgust for corrupiodized and vacuum-evaporated salt in India in the early 1980s and created a need which they thought were eroding Indian democracy. The insights that the resethat was not felt by consumers before. Interestingly, the opportunity came provided helped in tapping patriotic and nationalist favor. TATA took accidentally, when in 1983, the company needed fresh water for its boilers that opportunity to be associated with the universal theme of 'remaining ture to oproduced soda ash at its Mithapur plant in Gujarat. As fresh water was scarce in salt and to one's country'. This was the philosophy behind the 'Meine deshthe area, the company began processing sea water. Salt of high quality was the by- namak khaya hai' tagline. The new packaging, with the visual of delectaproduct. Estimated to be worth Rs.10 billion, TATA has a 21% share in the cuisine, backed this. 'Vacuum evaporated' and 'iodized' were clearly written onpackaged iodized salt industry in India. According to A.C. Neilson in Brand Track pack a plank that other competitors also used. The advertisement with the visu2002-03, 90% of the people surveyed across the country had tried TATA salt at least a banana leaf and a pinch of salt in a corner (a traditional serving in south India)once. The salt market is pegged at five million tones out of which 1.5 million tones the headline (figure 1.12): 'To Indian housewives, our salt always comes first' are of the branded variety. TATA salt leads the market with a 40% share. According the catch line 'Meine desh ka namak khaya hai' was considered by analystto analysts, TATA was able to get the leadership position in the category as it had amongst the greatest advertisements when it appeared. In order to connect the first mover advantage. Some competing brands include Annapurna from HLL, communities, TATA salt has used public relations to sustain the brand on a ling tDandi from Kumwar Ajay industries, Shudh from the Mirma Group, Captain Cook basis. Since the launch of the 'Desh ka namak' campaign in 2002, during sofrom DCW Home foods, Ashiwaad from the ITC stable, besides some international specified months, a small percentage of money that accrues from the sale of TAbrand like Cargil and Congra. From 'vacuum-evaporated' to 'iodized' from 'free flow' salt is set aside for economically disadvantaged children. In the two years since

to 'danedar', one does not see much brand differential among competitive brands, launch, 25,000 children have been provided with one year of education.hence the need for a strong and memorable advertising plank and betterpackaging. One finds vigorous advertising by major players in the mass media. QUESTIONS:-Looking at the overseas potential, TATA, according to industry buzz, is exploring 1. Salt is a generic product and is basic to human existence. Why then in ythe Middle East market and those of neighboring countries like Nepal and view, is there so much competition and rigorous marketing in this category?Bangladesh. 2. Who are the major players in the branched salt category and what are th

Tetley's overseas distribution network could come in handy for marketing the advertising planks?

LG Electronics is the largest player in the consumer electronics market in India, by rival brands like Samsung and Sony, which are also aggressively competingwhich is worth Rs 35,000 crore per annum. And now it feels the need to take the market share. This shows up in the fact that LG is trailing Samsung in the Lbrand to the next level. From an aggressive price warrior and technology provider, television market.the brand will henceforth be communicated as a youthful enabler of life enrichment, Mind over matterand of value-added products. For almost 10 years after it came to the country in Research carried out by AC Nielsen has shown, according to LG Electronics C

1997, LG had focused on the mass market. Initially LG's objective was to create a Marketing Officer LK Gupta, that people associate LG with quality and reliabfootprint among the sizeable middle class, and other than its aggressive pricing, This is because of our wide presence in the country and our service network. Mthere was little to distinguish it from other consumer durable companies operating households have an LG product now, adds he. However the brand is not percein India. Its product range choices also reflected the portfolio of its then rivals such as youthful and trendy.as Whirlpool, Videocon, and Onida. Despite being the largest player in the consumer electronics market in India,

now feels the need to take the brand to the next level. So LG is making a concertChanging profile of Indian consumer durables market:- effort to redefine itself as a youthful and up-market brand. Rivals like SamsunThe Indian consumer durables market of today is very different, redefined primarily Sony and Videocon too have turned aggressive. And India is a key element of by the nimble Korean duo of LG and Samsung. Prior to their entry the consumer global game plan. At the moment, India accounts for about 6 per cent of Ldurables market in India was largely characterized by restricted product choice, worldwide turnover. LG Electronics India Managing Director M B Shin wantvery poor after-sales service, and distribution through limited multi-brand outlets. raise this to at least 10 per cent by 2012. By 2015, India will become the secBy the time the new millennium came around, LG and Samsung had started largest contributor to LG's revenue after the US and ahead of South Korea. Imaking their presence felt. Their priority was to establish an exclusive chain of tough challenge and the brand needs to keep the buzz alive to meet it.company-owned and franchised outlets where consumer connects could be much So far LG has been known in India for its home appliances and entertainmmore meaningful than in many of the poorly staffed multi-brand outlets that existed electronics products, such as audio and video-based products. The product then. The other area which they felt required urgent attention was a service network where LG intends to make a big splash in India in 2010 are LCD televisions, andwhich would not only ensure customer satisfaction, convenience, good word-of- departure from its past focus, for mobile phones. For the latter, being able to apmouth, and a favorable disposition towards repeat purchase, but could also to youth will be a key determinant of success. LG's advertising campaigns anbecome an additional source of revenue for the company. Finally, unlike Onida, recent products like the Jazz LCD TV sets and Chocolate mobile phones reflect

Whirlpool, and Videocon which then had presence in limited product lines, the thinking.Korean companies expanded their product range to cover both home appliances The right matchsuch as washing machines, refrigerators, and microwave ovens as well as Shin admits that the average age of the LG consumer is above 30.The brand entertainment electronics such as music systems, VCD/DVD players and low appeal among youth. As far as mobile phones are concerned, youth television sets. They wanted to dominate the entire chain of consumer durables for attracted by music, gaming and file sharing options. LG's lack of youth appea household. reflected in its performance in the mobile handsets market. In 2009, LG was ableThough LG and Samsung were initially perceived as similar in their strategic increase its share from 4 per cent to 6 per cent in the GSM mobile phone marapproach, the latter was much more interested in developing a higher-end product While Nokia's share went up from 70 per cent to 71 per cent during the perange targeted at the more affluent consumer. Samsung's vision in this respect Samsung doubled its share from 8 per cent to 16 per cent. All three were helpereflected a shrewd understanding of the changing profile of the growing prosperity the fall in the share of Sony Ericsson and Motorola. But Shin thinks that LG's lacin the Indian consumer market. In fact, LG realized that a sizeable chunk of contemporariness and up-market image is an issue that can be addressed consumers over the years had moved up the value chain a space well captured question is whether the market is willing to see it that way.

LG Electronics: Repositioning a Successful Brand


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The manager of a large corporation suffers a

heart attack and the doctor tells him to go to a farmto relax. The guy goes to a farm, and after acouple of days he is very bored, so he asks thefarmer to give him some job to do. The farmer tellshim to clean up all the cow manure. The farmerthought that for somebody coming from the city,working his whole life sitting in a plush office, it willtake him over a week to finish the job, but to hissurprise the manager finishes the job in less thana day. The next day the farmer gives to themanager a more difficult job: to cut the heads of500 chickens. The farmer is sure that themanager will not be able to do the job, but at theend of the day the job was done. The nextmorning, as most of the jobs in the farm weredone, the farmer asked the manager to divide a

bag of potatoes in two boxes: one box with smallpotatoes, and one box with big potatoes. At theend of the day the farmer saw that the managerwas sitting in front of the potatoes bag, but the twoboxes are still empty. The farmer asks themanager: "How is that you made such difficultjobs during the first 2 days, and you cannot do thissimple job?"The manager answered: "Listen, allmy life I've been cutting heads and dealing withcrap, but now you ask me to take decisions!"

Laughter Please

Page 7 Lakshya

The great secret of true success, of true happiness, is this: the man or woman who asks for no return,

the perfectly unselfish person, is the most successful.. Swami Vivekananda

FUN & KNOWLEDGE

Jan. - Jun. 2012

Innovative Products

Creative Ads

Once upon a time, there was a software engineer who used todevelop programs on his Pentium machine, sitting under a tree on thebanks of a river. He used to earn his bread by sell ing those programs in

the Sunday market. One day, while he was working, his machinetumbled off the table and fell in the river. Encouraged by thePanchatantra story of his childhood (the woodcutter and the axe), hestarted praying to the River Goddess. The River Goddess wanted totest him and so appeared only after one month of rigorous prayers. Theengineer told her that he had lost his computer in the river. As usual, thGoddess wanted to test his honesty.

She showed him a match box and asked, "Is this youcomputer?" Disappointed by the Goddess' lack of computeawareness, the engineer replied, "No." She next showed him a pocketsized calculator and asked if that was his. Annoyed, the engineer said"No, not at all!!" Finally, she came up with his own Pentium machineand asked if it was his. The engineer, left with no option, sighed andsaid "Yes." The River Goddess was happy with his honesty.

She was about to give him all three items, but before she couldmake the offer, the engineer asked her, "Don't you know that you're

supposed to show me some better computers before bringing up mown?" The River Goddess, angered at this, replied, "I know that, yostupid idiot! The first two things I showed you were the Trillennium anthe Billennium, the latest computers from IBM!" So saying, shedisappeared with the Pentium!

Moral: If you're not up-to-date with technology trends, it is better keeyour mouth shut and let people think you're a fool, than to open youmouth and prove it!!!

MANAGEMENT STORY


8/8

Jan. - Jun. 2012

Page 8 LakshyaEXTRA INNINGS

Infinite patience, infinite purity, and infinite perseverance are the secret of success in a good cause

Swami Vivekananda

Unusual Meanings

Meanings

ofLife

FACTS AND TRIVIAv

sound because the tip of the whip istraveling faster than the speed of sound. Itis a sort of mini sonic boom!

v The world s deadl iest recordedearthquake occurred in 1557 in centralChina, more than 830,000 people werekilled.

v

The coldest temperature ever measuredon Earth was -129 Fahrenheit (-89Celsius) at Vostok, Antarctica, on July 21,1983.

v The distance from the surface of Earth tothe center is about 3,963 miles (6,378kilometers).

v Baikal Lake in Russian Fed. is thedeepest lake (5315 ft) in the world.

v The deepest hole ever made by humansis in Kola Peninsula in Russia, wascompleted in 1989, creating a hole 12,262meters (7.6 miles) deep.

v About 400 billion gallons water is usedworldwide each day.

v The worlds greatest land mountainrange is the Himalaya-Karakoram. Itcontains 96 of the worlds 109 peaks ofover 7,317m (24,000 ft). The longestrange is the Andes of South Americawhich is 7,564km (4700 mi) in length.

Both were created by the movement oftectonic plates.

When you crack a whip, it makes a sharp LITTLE SECRETS

OF SUCCESS

Take up one idea. Make that

one idea your life; dream of it;think of it; live on that idea.

Let the brain, the body,

muscles, nerves, every part

of your body be full of that

idea, and just leave every

other idea alone. This is the

way to success, and this is

the way great spiritual giants

are produced.

Swami Vivekananda

I. Harsh and Sushila are good at dramatics and computscience.

II. Anju and Harsh are good at computer science anphysics.

III. Anju, Jyoti and Namrata are good at physics and history.

IV. Namrata and Anju are good at physics and mathematics.

V. Jyoti and Sushila are good at history and dramatics.

1. Who is good at physics, history and mathematics, but not incomputer science?a. Anju b. Harsh c. Namrata d. Jyoti e. Sushila.

2. Who is good at history, physics, computer science andmathematics?a. Harsh b . Namrata c. Jyoti d. Anju e. Sushila

3. Who is good at physics, history and dramatics?a. Namrata b. Jyoti c. Sush ila d. Anju. e. Harsh

4. Who is good at physics, dramatics and computerscience?a. Jyoti b. Sushila c. Anju d. Harsh e. Namrata.

5. Who is good at computer science, history and dramatics?a. Sushila b. Anju c. Harsh d. Namrata e. Jyoti.

Answers:c.Namrata,d.Anju,b.Jyoti,d.Harsh,a.Sushila

Mind Benders

v

v Mulligrubs: A state of depression orlow spirits.

v Sesquipedalian - of or pertaining tolong words or words with manysyllables.

vBendigedig: A Welsh word for"blessed

v Lamprophony: Loudness and clarityof voice

v Depone: To testify under oath

v Limerance: An attempt at a scientificstudy into the nature of romantic love.

Cagamosis: An unhappy marriage

MBA ADMISSIONS 2012The admissions for MBA program 2012 in the institutes of Chhattisgarh is being conducted by Directoraof Technical Education, 2012. The details of the procedure are available at www.cgdteraipur.ac.inwww.mkcl.biz/cgmba2012. We have also posted an easily understandable procedure at our webshttp://mba.ssitm.ac.in. You can also submit an inquiry form available at our website http://mba.ssitm.acfor getting help with registration procedure. Here is an easy reference for helping you with the registratioDocuments Required: Domicile certificate, Permanent caste certificate, Caste Approval certificate, 10Marksheet, Graduation MarksheetCandidates having CMAT/ MAT/CAT/XAT/JMAT/ATMA can get admission in MBA/ PGDM program.

Preference Order for Admission- CG Domicile + CMAT Score- CG Domile + Other Score (MAT/CAT/XAT/JMAT/ATMA ) cards- Other State domicile + CMAT Score- Other State Domicile + Other Score (MAT/CAT/XAT/JMAT/ATMA) cards

Eligibility Criteria- Unreserved Candidate: 50% (>49.5% will be considered) aggregate marks in graduation in case unreserved candidate.- Reserved (SC/ST/OBC) Categories: 45% (>44.5% will be considered) aggregate marks in graduation.- Candidate must have passed all examinations before counseling.- Age limit: 35 yrs for Unreserved categories (Males) and a further 3 years relaxed for reserved categori/ Females.

Counselling Fees:A deposit of Rs. 500/- must be made to A/c No. 31077008342 in favor of Director, Technical EducatioChhattisgarh through a bank challan. The challan is available at State bank of India. Candidate muwrite name of entrance exam and roll number in front of Registration ID/Ref. No. in challan form.

PLANNINGMuch Work Remains to be Done Before we can announce

Our Total Failure to make any Progress

YOURE DOING IT WRONGNo Matter how hard you try, it is impossible to fax a cat