lakshya-the urge to pinnacle

8/8/2019 Lakshya-The Urge to Pinnacle

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Chief Patron

Patron

Advisor

Chief Editor

Editorial Board

Student Assistants

Shri I.P.Mishra

Dr. P. K. Shrivastava

Dr. Sumeet Gupta

Saket Jeswani

Tanuka Bhattacharya

Mahendra Ku. Ikhar

Ruby Narayan Khare

Deepak Thakur

Sanjib Pal

Samir Jaiswal

Himanshu Vaishnaw

Anand Pratap Singh

C. K. SandhyaYou give me space, I will give you footfalls. The idea decorate their CVs while the firms get their work doneoriginated in a discussion with the Marketing Manager minimal cost. Recently we experienced a similar barof Coupon Malls in Chhattisgarh. A new collaboration with Zee 24 Ghante Chhattisgarh. They needed peobegan, where we could not only conduct live projects, to market their event and we sent our manpower (tbut also have the space for various events. And in students), who were eager and willing to participatereturn they obtained footfalls, consultancy for the event. The combined effort resulted in marketing research as well as survey studies. Barter magnificent event at Magneto mall, Raipur. Trefers to an exchange of goods without involvement of students were delighted to have such experience amoney. The concept has been in existence since time the news channel of course got its event promotedimmemorial but has significant importance in todays hidden benefit is that the firms get a chance to evaluamarketing world. A classic example is that of a the students for possible future employment. Grevegetable market where vendors do barter by Isnt it.

exchanging weights and commodities. Although But for Barter to work certain conditions must competitors, they still help each other in increasing fulfilled. First, the arrangement should be mutuasales. While this example may not be termed as barter beneficial. Second, the people must be known to youin the strict sense of the term, but the tacit under- there must be some means by you can develop truststanding here is that if I help you, you will help me. the other person. Third, there must not be any hiddIn the world of marketing, barter marketing strategies agenda (like poaching people or wanting to learn traare used very often. When marketing managers face secrets of the partner). If these conditions are fulfillecost crunch they can make use of barter strategies for the barter will work very well.marketing their product at minimal cost. How do we do The idea is that industry and academia can join togeththat? Here are some examples. Very often firms feel for such barter and engage in low cost research athe need to conduct marketing research, which marketing of their product. We at SSITM are more thcertainly requires manpower. Educational institutions willing to develop such collaborations. For more detaon the other hand have the manpower (the students) on please contact the authors.which is looking to add some feather in its cap before

Dr. Sumeet Gupta (Sr. Associate Prof. & Headthe academic term ends. Students get certificates to

Sanjib Pal (Asst. Pro

Department of Business AdministrationShri Shankaracharya Institute of Technology & Management

Junwani, Bhilai (CG) 490020, Ph: 0788-2291621, Fax: 0788-2291622$$ D T $$

President's MessagePresident's Message I am happy to know that the

d e p a r t m e n t o f B u s i n e s s

administration, Shri Shankaracharya

Inst i tute of Technology and

Management intends to bring out its

quarterly newsletter "Lakshya" very

soon.

In the ever changing global economic

scenario, updating knowledge and effective

communication are the key factors in the making of asuccessful manager. I do hope that this quarterly

newsletter will be of immense help to both management

students us well us faculty members in keeping abreast

with the latest developments in the field of management.

I congratulate the members of editorial board and all other

behind this new venture. My best wishes for the regular

and successful publication of "LAKSHYA".

It is a matter of great prideand pleasure for me too b s e r v e t h a t t h eDepartment of BusinessAdminis-tration of thisinstitute is going to startpublishing a quarterlynewsletter "LAKSHYA',meant for highlighting notonly the managementrelated issues, but also theactivities, achievements and potential of bostudents and faculty members.

This newsletter will prove to be a milestonethe journey of this institute towards excellenOn the occasion of the release of its first issuewish "LAKSHYA' a bright future, and hope thit will fulfil the needs and aspirations of tmanagement fraternity in general and tstudents in particular.I congratulate the members of the editorboard of "Lakshya" for their keen interest asincere efforts towards publishing thnewsletter.

Director's MessageDirector's Message

BARTER MARKETING: A NEW LOOK AT AN OLD CONCEPT

LAKSHYAThe Urge to pinnaclehe Urge to pinnacle

A Quarterly Management News LetterQuarterly Management News LetterVOLUME - IISSUE - 1

Email : [email protected] : http ://mba.ssitm.ac.in

July - September 2010

Heights that greatmen reached and kept, Were not attained by sudden flight,But they, while their companions slept, Were toiling upwards in the night.

Dr. P. K. Shrivastava, Director SSITMB.E.(Met), M.E. (I.I.T. Roorkee)Ph.D.(I.I.T. Bombay) MIIM, MIE, LMISTE, MASEx.Principal, G.E.C.(Presently NIT), Raipur(C.Ex. D irector, K.I.T. Raigarh (C.G .)

I. P. Mishra, BE (Hons.)President, Shri Gangajali Education Society, BhilaiEx. GM. Bhilai Steel Plant.

Indexepartment Corner 02aculty Corner 03tudents' Corner 04uest Corner 05hotogallary 06un vs Knowledge 07xtra Innings 08


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IF AN EGG IS BROKEN BY AN OUTSIDE FORCE.A LIFE ENDS. IF AN EGG BREAKS FROM WITHIN...... .LIFE BEGINS.

GREAT THINGS ALWAYS BEGIN FROM WITHIN.

Page 2 LakshyDEPARTMENT CORNER

An Engineering Graduate, Sumeet, received

MBA and PhD degree from National Universityof Singapore. He was associated with the

Logistics Institute-Asia Pacific, Singapore as a

research consultant and conducted several ISand supply chain projects with leading firms.

He has also worked as Asst. Mgr. (Mines) withLarsen and Toubro Limited. He is an avid

researcher and his work has been published in several toptiernternational Journals and Conferences. He is also a reviewer

or several leading journals. His work has appeared in severalbooks and he is himself editing a book on Supply Chain, which is

scheduled to publish in 2011. He has also been awarded a

project by AICTE (India) on RFID aided supply chain design forndian retail and manufacturing firms. He teaches Marketing

Research, Research Methodology and Optimization Methods.

Saket is a B.Pharm graduate with MBA from Pt.

Ravishankar Shukla University with total 5 yrsof experience. Before taking to teaching career

he was associated with the pharmaceutical

industry as an HR Consultant. He is currentlypursuing PhD from Chhattisgarh SwamiVivekanand Technical University. His papers

has been published in various journals &conferences. He is a member of various

Professional Management Associations. He is specialized in

eaching Human Resource Management, CompensationManagement & Case Studies.

An MBA from SSCET, Tanuka is a dynamic

young faculty and has taken charge of anumber of responsibilities in the department.

She is a keen researcher and her work has also

appeared in International journals.

Ruby is an MBA Graduate from SSCET having 3

years of teaching experience. She is workingas Asst. Professor at SSITM. Before joining

SSITM, she was associated with various

Management Institutes of Chhattisgarh.

Sumeet Gupta

Tanuka Bhattacharya

FACULTY DETAILS

Ruby Narayan Khare

Mahendra completed MBA from SSC

(Marketing and Finance) in the year 2009. was associated as a Marketing Executive w

Sai Automobiles, Bhilai for 3 years and aMarketing Executive with Dainik Bhaskar.

has also taught as an Asst. Professor in KalyCollege, Bhilai.

Deepak completed MBA (Marketing and Hfrom SSCET, Bhilai in 2008. He has worked w

Overnite Express Ltd., Havells India Ltd. a

Solutions-Advertising and Marketing Pvt. LHe has also worked with DIMAT, Raipur.

Sanjib is an Electronics and TelecEngineering Graduate from Rai Foundat

College and an MBA graduate from SSCET (and Marketing). He worked as a Network

Engineering with IBM.

Samir is an MBA graduate from Graduate Sch

of Business, Nodia and specializes in Finaand Marketing. He has worked as a market

manager with Dainik Bhaskar for 5 years.

Deepak Thakur

Mahendra Ku. Ikhar


The session began with a well organiinduction program where incoming Mstudents were made to feel at hothrough various activities organizedthe department. The program winaugurated by the President, Shri. IMishra and the Director Dr. P. Shrivastava. The students were ttaken on a campus tour by their senio

The students were also acquainted with the Bhilai city aprovided information about various hostels, dinientertainment and other facilities needed by them during thstay at SSITM. Mr. Sanjay Mishra (Asst. Professor, DIMaddressed the students about the expectations of industry frMBA graduates. Dr. P.K. Shrivastava encouraged the students

sharing his desire to invite eminent personalities from IIMsdeliver their lectures at SSITM. On the third day, the studewere taken on a short visit to Coupon Mall where they wacquainted with the process of retailing and supply chain. Talso participated in the quiz organized by AssociationManagement Graduates. On the fourth day, students winformed about the benefit of advertisements for organization. They then participated in an AD making show.the fifth day, students were addressed by Mr. Prateek Pitalia frMudra Financial Services on personality development. Tconcluding day was marked by a movie show on Gladiator whstudents were encouraged to learn and draw leadersprinciples from the movie. The students felt very encouraand enthusiastic in being a part of SSITM MBA fraternity.

Mr. Abhinna Suresh Khare, Asst. Manager (Marketing), Zee News, 24Ghante, Chhattisgarh delivered a guest lecture on Marketing and Branding

thon 6 of August, 2010.

Mr. Shripal Kothari, Head, CA Association (Durg District) along with Mr.Padam Baradia, Former Chairman, CA Association addressed the students

thabout Corporate Governance on 13 of August, 2010.

Students learned & practiced Marketing Strategies of Zee News, 24Ghante, Chhattisgarh & participated at Zee Anchor Hunt organized at

th thRaipur from 20 to 24 August, 2010.

thStudents organized & participated in Debate competition held on 14August, 2010.

Students organized & participated in Brain Mania A verbal, non-verbalst

aptitude test on 21 August, 2010.

A movie Rocket Singh-Salesman of the year was shown to students toth

learn about marketing strategies on 28 August, 2010.

Mr. Vyomapada dass from AKSHYA PATRA Foundation Bhilai delivered ath

guest lecture on Supply Chain Management on 4 September, 2010.

Students presented Summer Training Projects in Spark2010 at Tolanith

Institute of Management Studies, Kachchh, Gujrat on 11 & 12 Sep2010.

Student Excited and Inspired with theActivities Organized by the Department

Saket Jeswani

Sanjib Pal

A weeklong Induction Program AnkuranNew Life to Begin motivates the Studen

Samir Jaiswal


3/8

FACULTY CORNER

Who sells the largest number of cameras in India? Your guess is likely to

be Sony, Canon or Nikon. Answer is none of the above. The winner is

Nokia whose main line of business in India is not cameras but cell

phones. Reason being cameras bundled with cellphones are outselling

tand alone cameras. Now, what prevents the cellphone from replacing

he camera outright? Nothing at all. One can only hope the Sonys and

Canons are taking note.

Try this. Who is the biggest in music business in India? You think it is HMV

Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that

play for 30 seconds) Airtel makes more than what music companies

make by selling music albums (that run for hours). Incidentally Airtel is

ot in music business. It is the mobile service provider with the largest

ubscriber base in India. That sort of competitor is difficult to detect,

ven more difficult to beat (by the time you have identified him he has

lready gone past you). But if you imagine that Nokia and Bharti (Airtel's

parent) are breathing easy you can't be farther from truth. Nokia

onfessed that they all but missed the Smartphone bus. They admit that

Apple's I phone and Google's Android can make life difficult in future. But

you never thought Google was a mobile company, did you?

f these illustrations mean anything, there is a bigger game unfolding. It

s not so much about mobile or music or camera or emails? TheMahabharata" (the great Indian epic battle) is about "what is

omorrow's personal digital device"? Will it be a souped up mobile or a

palmtop with a telephone? All these are little wars that add up to that big

battle. Hiding behind all these wars is a gem of a question "who is my

ompetitor?"

Once in a while, to intrigue, I toss a question, it says "What Apple did to

Sony, Sony did to Kodak? Sony defined its market as audio (music from

he walkman). They never expected an IT company like Apple to

ncroach into their audio domain. Come to think of it, is it really

urprising? Apple as a computer maker has both audio and video

apabilities. So what made Sony think he won't compete on pure audio?

So also Kodak defined its business as film cameras, Sony defines its

businesses as "digital." In digital camera the two markets perfectly

meshed. Kodak was torn between going digital and sacrificing money onamera film or staying with films and getting left behind in digital

echnology. Left undecided it lost in both. It had to. It did not ask the

uestion "who is my competitor for tomorrow?" The same was true for

BM whose mainframe revenue prevented it from seeing the PC. The

ame was true of Bill Gates who declared "internet is a fad!" and then

urned around to bundle the browser with windows to bury Netscape.

The point is not who is today's competitor. Today's competitor is obvious.

Tomorrow's is not. In 2008, who was the toughest competitor to British

Airways in India? Singapore airlines? Better still, Indian airlines? Maybe,

but there are better answers. There are competitors that can hurt all

hese airlines and others not mentioned. The answer is

videoconferencing and telepresence services of HP and Cisco. Travel

dropped due to recession. Senior IT executives in India and abroad w

compelled by their head quarters to use videoconferencing to sh

travel budget. So much so, that the mad scramble for American v

from Indian techies was nowhere in sight in 2008. (India has a quot

something like 65,000 visas to the U.S. They were going a-begg

Blame it on recession!).

India has two passions. Films and cricket. The two markets w

distinctly different. So were the icons. The cricket gods were Sachin

Sehwag. The filmi gods were the Khans (Aamir Khan, Shah Rukh K

and the other Khans who followed suit). That was, when cricket

fundamentally test cricket or at best 50 over cricket. Then came IPL

the two markets collapsed into one. IPL brought cricket down to

overs. Suddenly an IPL match was reduced to the length of a 3 h

movie. Cricket became film's competitor. On the eve of IPL matc

movie halls ran empty. Desperate multiplex owners requisitioned

rights for screening IPL matches at movie halls to hang on to

audience. If IPL were to become the mainstay of cricket, as it is likel

be, films have to sequence their releases so as not clash with

matches. As far as the audience is concerned both are what in India

called 3 hour "tamasha" (entertainment). Cricket season might p

films out of the market.Look at the products that vanished from India in the last 20 years. W

did you last see a black and white movie? When did you last us

fountain pen? When did you last type on a typewriter? The answer fo

the above is "I don't remember!" For some time there was a m

substitute for the typewriter called electronic typewriter that had lim

memory. Then came the computer and mowed them all. Today m

technologically challenged guys like me use the computer as

upgraded typewriter. Typewriters per se are nowhere to be seen.

One last illustration. 20 years back what were Indians using to w

them up in the morning? The answer is "alarm clock." The alarm cl

was a monster made of mechanical springs. It had to be physically ke

every day to keep it running. It made so much noise by way of ala

that it woke you up and the rest of the colony. Then came quartz clo

which were sleeker. They were much more gentle though still quaicalled "alarms." What do we use today for waking up in the morni

Cellphone! An entire industry of clocks disappeared without warn

thanks to cell phones. Big watch companies like Titan were the los

You never know in which bush your competitor is hiding! On a ligh

vein, who are the competitors for authors? Joke spewing machin

(Steve Wozniak, the co-founder of Apple, himself a Pole, tagged a Po

joke telling machine to a telephone much to the mirth of Silicon Vall

Or will the competition be story telling robots? Future is scary! The b

of an IT company once said something interesting about the ani

called competition. He said "Have breakfast or. be breakfast"! T

sums it up rather neatly. Saket Jeswani, Sr. Asst. P

WHO IS MY COMPETITOR FOR TOMORROW?

PHASE I: 1995-1999. Infancy & Teething Troubles

Wireless services introduced, but did not take off

Tariff as high as Rs.32 per minute for an outgoing call and Rs.16 per minute for

incoming

By 1999, there were one million mobile subscribers in the country

PHASE II: 2000-2003. Revolutionary yet Turbulent

The decisive shift to a revenue sharing regime

Major cuts in tariffs

Dark Clouds: A huge dispute due to Reliance Communication argument of

limited mobility

Rs.526 crores: Penalty on reliance Infocomm (now Reliance Communication)

Incoming calls became free in July 2003

PHASE III: 2004-2008. Gravity-defying Growth

! Rapid growth in both prepaid and postpaid services

! Approximately 8-10 million monthly subscriber additions in the year 2008

! Fierce competition; India reaches lowest tariff rates in the world

! Average industry APRP recorded at a low of $ 5-6

PHASE IV: 2009 onwards

! The rise continues; but at a rapidly falling rate

! 3G services to be launched

! Number of players to go as high as 12 in each circle

! Monthly subscriber additions to fall to 4.5 million by 2012

Cont

Deepak Thakur, Asst. Profe

The telecom story so far..

"Statistics suggest that when customers complain, business owners and managers ought to get excited about it.The complaining customer represents a huge opportunity for more business."

Page 3 Lakshy



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f you are a new entrant in the job market, you need to perfect your resume beforest

pplying for your 1 job. Since you are fresh out of college, use your education as

our strong point. Aggregate %, CGPA, accolades, club participation, etc. will beour focus. "Do I really need a resume? What should I write in my resume? Thesere questions which worry every college graduate looking for his/her first job.

Welcome to the real world! Yes you really need to make your resume and how you

resent yourself in that resume will go a long way towards getting you your first job.t's a myth that resumes of entry-level graduates are unimportant because theyack the 'pull' of experience. Nothing could be further from the truth. Not only is awell-made resume important for every job seeker, it is more critical for entry level

raduates. A resume is a mirror of your professional identity. A well-defined resumempresses a recruiter. A sloppy resume immediately proclaims the candidate to beloppy.

Here are some do's and don'ts on what makes a great resume for graduateseeking entry-level positions in industry.

OBJECTIVE : One of the most frequently heard complaints made by recruiters

bout entry-level resumes is that they lack a specific objective. Mentioning apecific objective is by far the most important feature of an entry- level resume.

Without goal clarity you are bound to drown in the sea of mediocrity. The only thing

worse than the absence of an objective is a vague objective. Something like "Mybjective is to work with a dynamic company which will fully utilize my talents" is aomplete no-no! This objective is worthless because it gives the potential employero idea about your goals or your direction.

Your objective should be clear, well-defined and short-not more than 10-12 words.t should be aimed towards getting a particular position in a specific industry. Thusour objective should talk about the following:

. Pos i t ion wan ted , 2 . Funct iona l a rea , 3 . Indust ry wan tedExamples of good objectives : Example 1: "Junior management position wanted inPROGRAMMING/engineering field in IT industry., Example 2: Entry level

rogrammer in a software development company. Example 3: Marketing positionn the FMCG segment of a Multinational Company. Example 4: Multimediaoftware development position. Open to Relocation.

SUMMARY : Summary is the second most important factor that is conspicuous bys absence in resumes of entry-level graduates. It is a good idea to include aummary of your resume after having mentioned your objective. This sums up youresume in a nutshell and gives you an opportunity to highlight your strengths. It

nvites the recruiter to read your detailed resume. The summary should consist of-5 specific points-either bulleted or in one paragraph.

Sample Summary :

B.E (Computer Science) from IIT-Delhi, in 2000.

Course in Computers Database programmes Oracle 8I & VB6 PENTASOFT in 2005.

Consistently good academic record.

Good analytical and communication skills.

Have worked on a curriculum project "XXX XXXXX XXXX

EDUCATIONAL QUALIFICATIONS : Put your qualifications in a rev

chronological order i.e. the recent ones first followed by earlier ones. Entryresume should also mention the names of their school and college, years in wthey passed their board examinations. However, include your marks only whe

have shown a good academic performance.

WORK EXPERIENCE :An entry- level resume cannot compete with resumexperienced workers in the area of work experience. But don't forget t

internships, voluntary work and summer training that you have undertakenyou present these is very important. Make sure you clearly define your dutresponsibilities during this training. E.g.: "Worked as a summer trainee in Inlargest Oil Refinery. I was working for the system control department. Wrote q

reports as well as ISO features for the company." Any projects done for your sor your college should also be mentioned.

DESIGN : Follow a simple design, which gives maximum information in

minimum number of pages. Use an easy to read and commonly used fon'Times New Roman' or 'Verdana.' Limit your font size to 10-11. Do not undeheavily.

WORD USAGE : Simple language, lucid expression with good grammar ithumb rule. Watch your tenses carefully. Use short and simple sentencesnever-ever make the mistake of using long words just to impress the recruiter.

Reference :There are many things we would rather not write in our resumes.companies opt for a reference check during recruitment. Your resumconsidered a legal document and fudging up small details may cause you embarrassment in your career.

All right! so you've made your resume. But this is not the time to sit back and rThere are some important post-resume do's left.

CHECK, AND RE-CHECK! : The most important post resume step: Read anread your resume for any mistakes. Check the facts, the grammar, the spelAfter you have checked it, get you parents, friends, teachers to check it for you

small mistake may cost you your job.

And finally... Do not procrastinate over anything, specially making your resMost fresh graduates prefer to leave the unappealing task of resume making

last minute i.e the day before their first interview. However, remember that mgreat resumes take time and effort. And the rewards will last you a lifetime

Himanshu Vaishnaw, 3rd S

STUDENTS' CORNER

BUILD RESUME FOR YOUR FIRST JOB

WHAT CAN AN MBA DEGREE DO FOR YOUR CAREER?It is not enough that we do our best; intricate nuances involved. matter) from others is the understanding ometimes we have to do what is required - Sir 2. Leadership Ability: Leadership abilities are difference between choosing a conventinston Churchill. not limited to those who are born leaders. approach and a radical approach, on a casn MBA degree helps you to acquire the The characteristics of leadership such as case basis.oadest and a perfected set of proven composed nature, analytical abilities, an eye In addition to this, through an MBA youanagement skills in addition to helping you for detail and identifying winning strategies learn the intricacies of planning, goal set

evelop your thought processes. An MBA are instilled during the course of MBA. A and interpersonal skills (being a team plaegree also prepares you for positions of manager is looked upon as a leader having You will identify the importance of buiadership. Simply, it helps you to become a vision and ability to lead from the front and relationships with your employees; creatiader with appropriate leadership tool set. by example. Six Sigma Professionals often good working environment, deve lonce you get these things under your belt, have as much, if not more, leadership intuition, commitment and discipline. Thishich is the its essence, the things such as potential than newly-minted MBA's. also includes work culture, competence andaking the "right career move" and "achieving 3. Doma in Expe rt is e: A mana ge me nt ability to delegate tasks.

our goals" all fall into their logical place. professional is supposed to be a person of What Does All This Do For You?What Does An MBA Course Teach You? resource. If for example, marketing is your Brainstorming, which is the mainstay n MBA course helps you by broadening your chosen field for MBA, you will deeply study training, teaches the techniques of develoducational horizons. As an MBA you are looked the science of marketing and selling great ideas and strategies. But more than pon to lead teams and carry out the goals of an consumer and capital goods. This goal is also apart from your academics, you lganization. MBA's are routinely called upon to achieved by studying the psychology of the composure, empathy and team building

mplement tasks that require both strong market as a whole as well as that of which are all the qualities of a good manageadership skills and vision. consumers. As an MBA student, you will also Large corporations are looking for morePersonality Development: The general study how to quantify the market, make more MBAs for their senior positions aptitude that one has developed during his or budgets and manage corporate finance. because others are incompetent, but becher undergraduate studies will need to be Characteristics of an MBA Course MBAs will have learned things that would translated into management ability. During There are several attributes of a management years for others to learn without going throthe course of MBA studies, students learn professional. But the critical one which a formal MBA program.various aspects of business activities and the differentiates it (or any good manager, for that Rinky Bansal, 1st

High achievement always takes place in the framework of high expectation

Page 4 Lakshy



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CORPORATE / GUEST CORNER

It does not mean

You are a failure

You have accomplished nothing

You will never be able to do it

You are inferior

You have wasted your life

You should give up

You will never achieve

God has abandoned you

It means

You have not yet succeeded

You have learned something

You have to do it in a different way

You are not perfect

You have to start a fresh

You should try very hard

It takes a little longer

God has a better idea for you

FAILURE

Once upon a time, there lived a King who, despite his luxurious lifestyle, was neither happy norcontent. One day, the King came upon a servant who was singing happily while he worked. Thisfascinated the King; why was he, the Supreme Ruler of the Land, unhappy and gloomy, while alowly servant had so much joy. The King asked the servant, "Why are you so happy? "The manreplied, "Your Majesty, I am nothing but a servant, but my family and I don't need too much - justa roof over our heads and warm food to fill our tummies." The king was not satisfied with thatreply. Later in the day, he sought the advice of his most trusted advisor. After hearing the King'swoes and the servant's story, the advisor said, "Your Majesty, I believe that the servant has notbeen made part of the 99 Club."

"The 99 Club? And what exactly is that?" the King inquired. The advisor replied, "Your Majesty,to truly know what The 99 Club is, place 99 Gold coins in a bag and leave it at this servant'sdoorstep." When the servant saw the bag, he took it into his house. When he opened the bag, helet out a great shout of joy... so many gold coins!

He began to count them. After several counts, he was at last convinced that there were 99 coins.He wondered, "What could have happened to that last gold coin? Surely, no one would leave 99coins!" He looked everywhere he could, but that final coin was elusive. Finally, exhausted, hedecided that he was going to have to work harder than ever to earn that gold coin and completehis collection. From that day, the servant's life was changed. He was overworked, horribly

thgrumpy, and castigated his family for not helping him make that 100 gold coin. He stoppedsinging while he worked. Witnessing this drastic transformation, the King was puzzled. When hesought his advisor's help, the advisor said, "Your Majesty, the servant has now officially joinedThe 99 Club."

He continued, "The 99 Club is a name given to those people who have enough to be happy butare never content, because they're always yearning and striving for that extra telling tothemselves: "Let me get that one final thing and then I will be happy for life."

We can be happy, even with very little in our lives, but the minute we are givensomething bigger and better, we want even more! We lose our sleep, our happiness,we hurt the people around us, all these as a price for our growing needs and desires.

That's what joining The 99 Club is all about.

The 99 Club

! Amitesh Mishra, MBA IIIrd Sem won Mall. The prizes were sponsored by Couponsecond prize in quiz competition Di- Mall.

Impulsion organized by DIMAT, Raipur. ! Anupriya Agrawal & Geeta Raghav won first! Himanshu Vaishnaw stood runner up in prize in debate competition organized by

the Media attack competition Di- Association of Management Graduates.Impulsion organized by DIMAT, Raipur in ! C.K. Sandhya, Anand Pratap Singh andFeburary2010. Amitesh Mishra won first prize in Brain Mania

! Demant Dewangan, Ritu Pandey and A verbal, non-verbal test organized byKhyati Dubey won first prize in quiz Association of Management Graduates, ssitm.competition while Pratik Bakshi, ! Sheetal Swarnkar bagged first position among

ndRamandeep Kaur Dhillon and Vivek Puri MBA students in 2 Semester exams (2009-Goswami bagged second prize at Coupon 10) followed by Anupriya Agrawal.

FELICITATIONS

LITTLE SECRETS OF SUCCESSSuccess is the ability to go from one failure to another with no loss ofenthusiasm. - Winston Churchill

Page 5


Falling down is not defeat, real defeat is when you are refusing to get up

In today's fierce competition, eac

and every individual is trying

acquire best education and to g

admitted in best college, so as

become best. Being a parent,

thought of getting my daughtadmitted in a good B-school and m

dream came true, when she g

admission in SSITM. The selection

good institute was not at all an ea

task but the inspiring and motivatin

words of Shri I.P.Mishra, Presiden

SGES helped me to take this decision

The institute not only emphasizes o

quality education but also provid

directions for shaping personali

development and enhancing mora

of the students. The professors als

try to make aware students abo

social responsibility, which is nolacking in today's youth.

I am very much delighted to have m

daughter in SSITM and I wish that t

institute get success in future.

Mr. S.Mustaq, Zubee Nazs Fathest

1 Sem, MB

Very few colleges in Bhilai ta

initiative to enhance the hidden tale

& skills of students. SSITM takes ca

of all such factors and motivate

students to think out of the box.

have seen changes in behavior of m

daughter Rinky. She has starte

participating in all activities of fam

and friends. Keep it up, hope to se

SSITM grow and give competition

all top MBA colleges of India an

abroad.

Mr. Chamanlal Bansa

Rinky Bansals Fathest

1 Sem, MB

I am very happy that my daughter

doing MBA from SSITM because th

college conducts various activities f

students, which increases thconfidence level of students an

shapes their mental horizon to

Faculty members behave very we

with students and they clear the

doubts after college hours also. So

am very thankful to all the facul

members of SSITM and Director Dr.

K. Srivastava for such faciliti

provided for our children.

Mrs. Raj Ran

Sheetal Sharmas Mothest

1 Sem, MB

the

GUARDIAN'S TALK

Lakshy

Prateek PitaliaMudra Consultancy Group Pvt. Ltd.

Global School of Financial Planning Pvt. Ltd.


6/8

Oath Taking Ceremony of Association of Management Graduates (AMG), SSITM

Quiz Competition at Coupon Mall, Bhilai Aptitude Competition

Social Visit at Mother Teresa Ashram, Bhilai Annual Function URVA10

Guest Lecture by Mr. Abhinna Suresh Kh

Asst Manager Marketing Zee 24 GhaChhattisgarh

Birthday Celebration of Students

at SSITM

Industrial Visit

If a drop of water falls in the lake, there is no identity. But if it falls on a leaf of lotus it shines like a pearl.So choose the best place where you would shine.

SSITM PHOTO GALLARYPage 6 LakshyJuly - September 2010

Interview of SSITM faculty

Zee 24 Ghante Chhattisgar


7/8

Innov

ativeproducts

La g

herlease

u t

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forarty--

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TIEO L

Y.S N

Bantgo

hrt &

is

a esfor

t epa y

suprse t

set a

th er

r id o

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oth

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also!!

u saew

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!

Falling down is not defeat, real defeat is when you are refusing to get up!!!

Page 7 Lakshy


FUN Vs KNOWLEDGE

Why have you layed just one egg today ?

From tomorrow on words all of you areexpected to lay to eggs by eod. If the target is

not achieved there will be escalations from theclient and I will not assume responsibility

EOD:we have completedtodays task

Sir, I have done at list thatmust for the fear of

appraisal. Otherwiseactually I am a cock!!

Real Performance

Peressure!!!!!

JUST BECAUSE YOU ARE UNIQUE DOES NOT MEAN YOU ARE USEFUL

Cartoon Junction A feel of Team work

Moral of the Story

A man was lost while driving through the country. As he tried to reamap, he accidentally drove off the road into a ditch. Though he wasinjured his car was stuck deep in the mud. So the man walked tonearby farm to ask for help.

Warwick can get you out of that ditch, said the farmer pointing to old mule standing in a field. The man looked at the haggardly mand looked at the farmer who just stood there repeating the wothat old Warwick can do the job. The man figured that therenothing to lose. The two men and Warwick made their way back to tditch.

The farmer hitched the mule to the car. With a snap of the reins shouted, Pull Fred, Jack, Ted! Pull Warwick! And the mule pulled tcar from the ditch with very little effort. The man was amazed. thanked the farmer, patted the mule and asked , Why did you call oall those other names before you called Warwick?

The farmer grinned and said, Old Warwick is blind. As long as believe he is part of a team, he doesnt mind pulling.

TEAM: Together Empowering to Achieve More.If you are working in a team it will always gives you tons of couragestrength.

MANAGEMENT STORYMANAGEMENT STORY


8/8

lakshya-the urge to pinnacle

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