Soundscreen Design Snapshot Status Update: 063010

General Sales / New Releases • June Sales Overview

o June was SSDʼs highest grossing month to date, with the highest recorded month for both WEA and direct wholesale orders including our secondary book distributer.

WEA sales were at their peak level to date, surpassing last monthʼs record high. • Top Sellers - Rock Paper Show, Vinyl is Forever, and 2009 Collection (The National) • SSDʼs first orders from Shockhound/Hot Topic hit in June

Direct wholesale sales were up 429% from the previous month, our highest month to date • Top Sellers - Rock Paper Show, Musician as Designer Tʼs, AMJʼs, Vinyl is Forever (various)

o Re-orders from numerous customers across various product lines (Kids Books / AMJʼs) o Incremental international orders from Japan, France, and Canada

• WEA

o Strongest month to date, nearly doubling the previous months record high. o Matt Young / Mike Treff completed East Coast Overview of both Soundscreen Merchandise and Soundscreen

Design in Burbank o We placed sales on the following:

2009 Collection – The National • Attempt to dovetail / bundle with their new release, High Violet.

Vinyl is Forever ED 01 – 03 • Discount offered on back stock to prepare for VIF ED 04 arrival

• SSD Webstore

Rock Paper Show orders steady Multiple sales / bundles running for June

o New Products released in June Musician as Designer T – Jeremy Earl (Woods) Vinyl is Forever – Edition 04 – Justin Thomas Kay

o New Products for July Musician as Designer T – Nick Zinner (Yeah Yeah Yeahs) 2010 Collection Part 1 – Animal Collective / Atlas Sound / Pantha Du Prince / Yeah Yeah Yeahs – pre-

orders (officially released in August)

• SSD Direct Wholesale Highlights o New Direct Accounts for May

Dischord Direct (Artist Music Journals) Brooklyn Label Coop (Artist Music Journals, Musician as Designer Tʼs, Rock Paper Show) Leviʼs Workshop (Rock Paper Show)

• DAP Distribution

o DAP (Distributed Art Publishers) has agreed to distribute both our upcoming book titles: Rock Paper Show / Touchable Sound.

DAP is the largest art book distributor in the world. Their initial order for Rock Paper Show was for 800 copies. The book officially released through them in late June.

Current Releases (for distribution, no D2C exclusives included) • Vinyl is Forever Edition 03 (out now)

o SSD D2C has sold over 220 items to date across all 4 skuʼs o VIF ED 04 is coming in July, letʼs prioritize sales on previous editions to decrease inventory

• Rock Paper Show: Flatstock Volume One (out now)

o Total orders to date exceed 1300 units (distribution / D2C / events) o Sold over $6,000 at SXSW, in 2 days o Over $6,000 in orders via D2C o Samples in route to sales leads for use o WEA goals / comparative product overview distributed – 500 units, 75% of those units to indie record retail o Release events in progress – see updated 1sheet for updates

Upcoming events include: San Francisco (July 9), Chicago (July 15-18) o Website launched: www.rockpapershow.com

l-r: hardcover edition, deluxe edition

Upcoming Releases (for distribution, no D2C exclusives included) • Vinyl is Forever – Edition 04 – Justin Thomas Kay

o Release date July 27th o Edition 04 features designer / musician Justin Thomas Kay, who also serves as the Creative Director of The

Fader magazine. o This edition features 2 color treatments of both crew neck tʼs and pullover hooded sweatshirts, as well as

oversized, square bottom tote bags, printed on premium, organic garments from Alternative Apparel. o Our first 2-sided print

• Stack: Cube A (release to be scheduled based on partner meetings)

o Priority retail partner meeting exploration: MoMA DWR Restoration Hardware CB2

o 1sheet overview complete (see below)

• 2010 Collection (initial releases in late-August) o Designers for initial release include:

Rob Carmichael (Animal Collective / Atlas Sound) Hisham Bharoocha (Yeah Yeah Yeahs / Pantha Du Prince)

o Designs will be released in 3 stages, the first stage w/ 4 bands. o THESE ARE NOT GOING TO BE ORGANIC GARMENTS, but will remain limited edition.

Each design will be printed on 2-3 garment types, varying by design. o Example skuʼs from each design (l-r: Animal Collective V, Atlas Sound T, Pantha Du Prince Tank, Yeah Yeah

Yeahs T):

• Touchable Sound (scheduled for October 2010 release) o Production Underway

Final copy editing / proofreading under way 420 pages / 300+ records / 600+ bands / 8 essays

o Editorial All editorial completed and at copy edit stage, including essay contributions from:

• Kristin Thompson (Simple Machines) • Mike Amezcua (El Grito Records / Yale University / Trinity University) • Henry Owings (Chunklet / Drug Racer) • Justin Pearson (Three One G / Locust) • Sam McPheeters (Vermiform / Born Against) • Tom Hazelmayr (Amphetamine Reptile) • Brian Roettinger & Mark Owens (Hand Held Heart / Life of the Brain / Cal Arts)

SSD Marketing • Site updates and blog updates continue

o New product assets uploaded regularly:

current home page vif ed 04 product page product asset main page

• PR

o Full publicity campaign for all products underway, with focus on RPS, VIF & AMJʼs. o Coverage includes:

New York Magazine (ReFRAME) Print Magazine (Rock Paper Show) Nylon (Rock Paper Show) XLR8R Pitchfork PSFK Fader Magazine

• Contests / Sponsorships o Rock Paper Show Contests include:

Gigposters Insound Design Milk FACT

o Vinyl is Forever Contests include: Fader Insound 3-4 T-shirt specific blogs

• Monthly Consumer Emails o Summer Sale email deployed 6.24

Open rate at 34% as of 6.30 CTR 25.4% as of 6.30

Summer Sale Email Creative