sprooki @ commerce factory singapore
TRANSCRIPT
Success with Beacons:
implementation
considerations
Case Study based on a trial with a leading mall in Singapore
Geogy Zachariah
Bilal Javed Bhutta
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Session Coverage
• About Sprooki
• A Case Study
• Our Learnings
• A look at the Beacon Eco System
• Demo
Sprooki connects shoppers with major retailers,
malls and brands across the Asia-Pacific region.
Sprooki is a Location-based retail messaging and commerce platform
used by 4,000+ stores and 1,000+ retail brands across APAC.
We help brands and retailers to engage and transact with
connected shoppers, whenever and wherever they shop.
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About Sprooki
Provides Asia’s largest malls and retail groups with a
local marketing system they can use on a daily
basis to win more customers, when and where
they shop
Team with deep experience in enterprise mobile,
marking and retailing in Asia-Pacific region
Customisable platform to increase ROI and reduce
the time, effort and investment in engaging
shoppers
HQ and development in Singapore with presence in
7 markets across Asia-Pacific
More than 4,000+ retail stores, 1,000+ retail brands
use Sprooki
Sprooki works with leading retailers and malls across APAC
AsiaMalls
Rustan’s
Group of
Companies
Mister
Donut
Lend Lease
Retail
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Sprooki is used by 4,000+ stores in Asia
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Case Study Summary
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• Deliver relevant personalised messages indoors
• Locate and find stores and products
• Cost-effective to test and implement
• Data mining and new ways of targeting
• Reward customer frequency and loyalty
How Retailers can use beacons
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Beacon placement, alert,
coupon download & in-store redemption
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Case Study Details
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Case Study Details
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Beacon Eco System – Beacon Hardware
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Beacon Eco System – Indoor positioning and Indoor Maps
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Beacon Solution Implementation – Key Tasks
• Beacon Installation
• Physically mounting the devices.
• Beacon Configuration
• Proximity ID , Min , Max values.
• Beacon Security
• Linking to your content repository
• Define your message firing rules in terms of beacon combinations and
sequencing
• Beacon Monitoring
• Local – Using Monitoring apps.
• Remote – Cloud Beacon
• Early warning for faulty beacons.
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Beacon Solution Implementation –
Incidents we did not expect at the Trial
• Beacons falling off / missing.
• Beacon battery drainage quicker that expected. The best so far has been
about 3 months. Gen 1 Beacons had its flaws. Gen 2 is expected to be
much much better with battery life promised from 3-5 years.
• Constant shuffling and installation of beacons as more Brands came
onboard the trial. Liasing with Mall Management for beacon installation and
shuffle.
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Engage inside the mall or store
Sprooki Venue Messages support
Beacons for iOS 7+ and Android 4.3+
Accurate presence detection 1m-5m
Different types of messaging such as:
Welcome
Exit, or
Defined Path
Trigger messages based on
Dwell time, or
Visit Frequency
Link alert messaging to mobile web or app
vouchers, limited time offers or rewards
How Sprooki can help with Beacon based Messaging
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References
• http://techielobang.com/blog/2014/08/11/preview-beacon-technology-pushes-offers-when-shoppers-are-nearby/
• http://www.sprooki.com/press/11-sprooki-news/62-media-release-tring-beacon
• http://www.sprooki.com/blog/indoormessaging
• http://www.sprooki.com/blog
Thank You!
Geogy Zachariah
Head of Technology
+65 98190036