spring/ summer 2018 main...
TRANSCRIPT
SPRING/ SUMMER 2018 MAIN COLLECTION
WILD HEATSPRING SUMMER 2018 MAIN
This season marks the beginning of a new Diesel wardrobe.
“I wanted to mix everything up,” explains Artistic Director Nicola Formichetti. “The rock and the sport, the classic and the formal, taking the Diesel DNA and making something cool and carefree.”
A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style, this season’s lookbook is presented in collaboration with Scottish artist Portis Wasp.
“I’ve always loved new digital artists and Portis is one of the most interesting,” says Formichetti. “What he does feels very contemporary, working with animation and a focus on Instagram. I’m a huge fan.”
Bright colour meets utility this season, inspired by Burning Man festival style and throw-it-on boy/girl easi-ness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches.
The famous archive Diesel ‘Cookie’ logo, previously only used in advertising, appears for the first time on clothes as a scratched-out treatment and on denim as repair tape, transforming the past into the future.
Iconic pieces feature throughout – the souvenir jacket, parka, bomber and studded motorcycle jacket – contrasting the pow of bold graphic prints and tie-dye camouflage.
Artist Ellen Green has created a tattoo-inspired print, which appears on dresses, underwear and as hand-painted leather, segueing with a rock story featuring ladders and lace.
The collection is punctuated by its statement headwear, from mohican baseball caps and beanies to ban-danas and caps with plastic peaks.
The SKB sneaker grouping proves to be a continuous evolution with new prints and a new knit design for the SS18 MAIN Season. Premium stretch nappa leather and other materials add to the newness. Updated ver-sions present an elastic upper that slips on, and an on-trend sock upper with Diesel logo.
The new Imaginee sneakers are available in 17 unisex colourways, including leopard print, camouflage and a photo print of a laced upper. Whilst DieselXX bags are introduced for men, as a backpack, reversible military duffle and tote featuring a debossed logo. Nylon women’s bags feature chain detail inspired by a bike lock over five different styles.
LOOK 01
LOOK 02 LOOK 03
LOOK 04 LOOK 05
LOOK 06 LOOK 07
LOOK 08 LOOK 09
LOOK 10 LOOK 11
LOOK 12 LOOK 13
LOOK 14 LOOK 15
LOOK 17LOOK 16
LOOK 18 LOOK 19
LOOK 20 LOOK 21
LOOK 22 LOOK 23
LOOK 24 LOOK 25
LOOK 26 LOOK 27
LOOK 28 LOOK 29
LOOK 30 LOOK 31
LOOK 32 LOOK 33
LOOK 34 LOOK 35
LOOK 36 LOOK 37
LOOK 38
LOOK 01JACKET: DE-EXPLORA 00SCFQ 0689T 36NTOP: M-TOPP 00SBKQ 0KARY 129 CAP: CHANNEL-D 00SW24 0NATB 02SHORT PANTS: DE-KRONOS 00SCF 0689T 36N
LOOK 02JACKET: G-BRUCE 00SD41 0WARR 900TOP: T-CITIX 00SEB7 0BAQX 900SHORT PANTS: DE-LIBER 00SBK6 0NASR 01SKIRT: DE-MARGHE 00SBHA 0NASR 01CAP: CIVEA 00S9GB 0BASF 900BELT: B-EMETTH X05410 PR080 T8013
LOOK 03JACKET: L-STATE 00SCXP 0TASI 900SHIRT: S-EASTIN 00SA9V 0AASE 37Q DENIM: TEPPHAR 00CKRI 0886Z 02BANDANA: SAVAS 00S9FX 0PASP 900
LOOK 04SWEATER: K-NET PULLOVER 00SD9A 0DASL 900SHORT PANTS: P-DOUGLAR 00SBER 0BASC 8ATBAG: XXBACK X05306 P1601 T8013SHOES: D-JACK CB Y01709 P1637 T8013SOCKS: SKM-RAY 00S6U0 0PASL 01
LOOK 05DRESS: DE-DESY 00SBHJ 0NATE 02
LOOK 06JJACKET: NHILL 00STPS 084SS 01T-SHIRT: T-NOAH 00SCPS 0BASA 900PANTS: P-EAGAR 00SBF7 0QATI 900
LOOK 07TOP: L-KERRI-A 00SGNB 0SASS 900SHORT PANTS: DE-FREED 00SEFD 084SI 02BANDANA: SAVELLI 00S9FY 0DASQ 900BELT: B-BELT X05386 P1685 T8013
LOOK 08SWEATER: S-ALBY-HOOD-A 00SEXK 0BAPS 900SHORT PANTS: BMBX-WAYKEEKI 00SVCB 0WARA89DSHOES: D-JACK CB Y01709 P1637 T8013
LOOK 09 SWEATER: S-DROVE 00SDND 0PASF 90T-SHIRT: T-CERECK 00SCSP 0GARY 39HSHIRT: S-EAST-CH 00SDMM 0GARS 38M SHORT PANTS: P-ZONE 00SBFG 0KARB 44A
LOOK 10DRESS: D-CARLI 00SBLG 0QATQ 912CAP:CHANNEL-D 00SW24 0NATB 02 BELT: B-EMETH PLUS X05414 PS978 T8013
LOOK 11TOP: M-TOPP 00SBKQ 0KARY 900DENIM BABHILA 00S7LY 084PR 01 BELT: B-BELT X05386 P1685 T8013CAP: CIVEA 00S9GB 0BASF 900SHOES: D-KOMB BOOT CB Y01721 P1633 H2111
LOOK 12JACKET: D-VINNY 00SCXL 084SG 01T-SHIRT: T-KAPI 00SCQU 0GARQ 900PANTS: P-CITY 00SBBH 0NAST 900SHOES: S-KBY Y01534 P1623 H6692
LOOK 13JACKET: G-CON 00SBIC 0LARN 900PANTS: S-LARRY 00SBJ9 0LARN 900BELT: B-BELT X05386 P1685 T8013SOCKS: SKM-LONG 00SCWV 0PASM 01
LOOK 14T-SHIRT: T-DIEGO-SX 00SD4Y 0EADQ 900DENIM: FLIP 00SA81 0699G 02 CAP: CITY 00S9GG 0LARX 129BELT: B-BELT X05386 P1685 T4032SHOES: EXPOSURE I Y01517 P1654 T1016
LOOK 15SWEATER: F-OLEC-A 00S49N 0BAPS 900DENIM: NICLAH-SP 00SDLZ 084RD 01 BELT: B-BELT X05386 P1685 T8013SHOES: D-FEMME HSAB Y01718 P0846 T6067
LOOK 16 MALE
JACKET: W-QUESTRY 00SCMJ 0QATH 39GDENIM: TEPPHAR 00CKRI 0886Z 01
LOOK 17 FEMALE
T-SHIRT: T-DIEGO-FL 00SFP4 0SATE 900SHORT PANTS: DE-SKORSET 00SEFI 0699L 02 KEY CHAIN: CHARMBUNNY X05426 PR027 T8013
LOOK 18JACKET: J-MARCHING 00S9UC 0IARD 900SWEATER: S-LISA 00SCN7 0BASK 900PANTS: TEPPHAR 00CKRI 0886Z 02SHOES: D-JACK CB Y01709 P1637 T8013
CREDITSLOOK 19LEATHER JACKET: L-PRIMUS 00S2J0 0EAQU 900T-SHIRT: T-AVON 00SCSK 0GARY 100 DENIM DAGH-SP 00S7Q5 084TD 01CAP: CIVEA 00S9GB 0BASF 900SHOES: D-JACK CB Y01709 P1637 T8013
LOOK 20SWEATER: S-MIRAGE 00SDMY 0BASL 900SHORT PANTS: P-BOXER 00SBET 0WASA 39GSHOES: S-KB MID SOCK Y01703 P1622 H6695
LOOK 21DRESS: DE-DESY 00SBHJ 0CASI 100
LOOK 22JACKET: J-ISAAC 00SDAE 0AASC 900SWEATER: S-DETA 00SCMT 0NATD 900PANTS: P-RUSSYM 00SDN9 0AARS 37Q
LOOK 23TOP: M-TOPP 00SBKQ 0KARY 129DENIM: WIDEE-F 00SCZM 084TE 01BAG: C-LAP CLAP X05331 PS825 H2111
LOOK 24JACKET: G-MATIS 00SBK4 0BAQW 900ABELT: B-BELT X05386 P1685 T8013BAG: BAGSBUNNY X05417 PR027 T6046
LOOK 25JACKET: J-PINAL 00SB84 0DASJ 44AKNITWEAR: K-MOULI 00SD9I 0KARX 39H SHORT PANTS: D-WILLOH 00SEDH 084TN 02BAG: XXMATCHDUFFLE X05310 P1619 H6685SHOES: STEEL LBZIP Y01678 P1632 T8013
LOOK 26JACKET: J-RIBPLAZA 00SCN1 0WASA 900 J-PINAL 00SB84 0DASJ 8ERSHORT PANTS: THOSHORTS 00SD3U 084SE 02
LOOK 27SHIRT: DE-RUBY 00SBMN 0NASO 02SHORT PANTS: DE-LIBER-L 00SEFG 084SD 01 BAG: XXMATCHTOTE X05311 P1313 T4032 KEY CHAIN: CHARMBUNNY X05426 PR027 T8013
LOOK 28JACKET: DE-TAPE 00SBIP 0699D 01DENIM DAGH 00SD5V 084SX 01
LOOK 29JACKET: J-LEE 00SCMN 0KARB 44ASWEATER: S-YAVA 00SCMQ 0EASS 912 T-SHIRT: BMOWT-ADAMY 00S0LV 0NASL 39E SHORT PANTS: P-GLOBE 00SBEW 0AASF 900SHOES: STEEL LBZIP Y01678 P1632 T8013
LOOK 30JACKET: L-SUZIE-A 00SF9N 0WARV 8ENDENIM: DAGH 00SD5V 084SX 01
LOOK 31SHIRT: S-EASTO 00SBDV 0AASE 8AT PANTS: P-LUISE 00SBBI 0KARC 900SHOES: STEEL LBZIP Y01678 P1632 T8013
LOOK 32 LEFT
JACKET: J-LAPAZ 00SCNP 0NAST 39HDENIM: KROOLEY-T 00SE2S 0689D 02BAG: XXBACK X05306 P1602 H5654SHOES: STEEL LBZIP Y01678 P1632 T8013
LOOK 33 RIGHT
JACKET: J-LAPAZ 00SCNP 0NAST 8ERDENIM: THOMMER-T 00SE3D 084RJ 01SHOES: D-JACK CB Y01709 P1637 T8013
LOOK 34BOXER: UMBX-DAMIENTHREEPACK 00ST3V 0WAPZ 03
LOOK 35BOXER: UMBX-DAMIEN 00CIYK 0TASP 88E
LOOK 36BEACH BOXER: BMBX-WAYKEEKI 00SVCB 0WARB8AT
LOOK 37BEACH BOXER: BMBX-WAVE 00SP9U 0CARH 89D
LOOK 48 BEACH BOXER: BMBX-WAVE 2.017 00SV9U 0NASN 01
AlgeriaLe Nomade FashionPh. +213 21792795 [email protected]
Argentina Redstore S.r.l.Ph. +54 11 4833 4839 [email protected]
AustriaPh. +43 1 748 8960 [email protected]
AustraliaMandana Holding Pty Ltd Ph. +61 393385099 [email protected] [email protected]
AzerbaijanSinteks CO502 Mmc+99 4556393117 [email protected]
BoliviaPaz Benavides Alvaro Mauricio Ph. +591 72120261 [email protected]
BrazilPRESS PASS PH + 55 11 3065- [email protected]
BulgariaVayk Group Eood [email protected]
CanadaPh: 416.504.9335 [email protected]
ChileChile Moda S.APh.+56 [email protected]
ChinaPh. +86 21 6135 1080 [email protected]
ColombiaEstudio De Moda S.APh. +57 [email protected] CroatiaN.g.prom D.o.o.Ph. +385 1 230 6611 [email protected]
Czech RepublicLuxury Brand Management A.S Ph. +420 607 071 755 [email protected]
FinlandPh. +358 9 4520 85 [email protected]
FrancePh +33140136613Menswear : [email protected] Womenswear : [email protected]
GermanyHenry+Frank Pr Agency Ph. +49 (0) 403 202 7711 [email protected]
Greece+30 210 [email protected]
Hong KongDiesel Pacific+852 2167 [email protected]
IndiaPh. +91 (0) 22 40613265 [email protected]
IranMode Aria Caspian Co.Ph. +9821 235 27000 [email protected] [email protected]
IsraelPolymodePh. +972 [email protected]
ItalyPh. +39 02 42 40 [email protected]
JapanPh. +81 3 5468 1455 [email protected]
LibyaFahrik AlmodaPh. +39 045 [email protected]
MaltaRaca LtdPh. +356 2258 4405 [email protected]
MexicoOperadora Brand Revolution Ph. +52 5552929850 [email protected]
Middle EastKSA, Egypt, Bahrein, Kuwait, Qatar, Jordan, Lebanon, UAE, BesidePh. +971 48817094 [email protected]
MoroccoKenydall GroupPh. +212 522728585 [email protected]
The NetherlandsPh. +31 (0) 20 702 [email protected]
CONTACTS
New ZelandIndigo Edge LimitedPh. +64 21069294 [email protected] [email protected]
NigeriaSmartmark LimitedPh. +234 17748326 [email protected]
NordicsDenmark, Norway, SwedenPh. +45 39 27 56 [email protected]
PakistanEnem EnterprisesPh. +92 [email protected]
PanamaDenim Deluxe Ind. Ltd Ph. +21 2661305915 [email protected]
ParaguayFenicia Group S.APh. +595 (61)500 405 [email protected]
PolandWolw Pol Sp. Z.O.o Ph. +48 230 2545959 [email protected]
RomaniaTulipano NeroPh. +39 0424 590883 [email protected] [email protected]
RussiaPh. +39 0424 477 555 [email protected]
South Africa Footwear Trading Ph. +27116304000 [email protected]
SerbiaFashion CompanyPh. +381 11 3532 503 [email protected]
SlovakiaDenim Group [email protected]
South-AsiaShinsegae International Co., Ltd Ph. +82 2 3440 1019 [email protected]
SpainDiesel IberiaPh. +34 93 343 55 71 [email protected]
TunisiaTextorPh. [email protected] Jenayah
AlgobonitoPh. +34 91 577 26 93 [email protected]
SwitzerlandPh. +41 43 255 3014 [email protected]
TurkeyOzlenir Giyim San. Ve Tic. A.S Ph. +27 716044670 [email protected]
UkPh. +44 207 833 2255Menswear: [email protected] Womenswear: [email protected]
UkraineMD - Fashion [email protected]
UsaPh. [email protected]
West AfricaMercureIvory Coast, Senegal, Gabon, Republic of the Congo, CameroonPh. +33 [email protected]
Diesel Hq Press Office Ph. +39 0424 477 555 [email protected] www.diesel.com
