spoton and btc
DESCRIPTION
Presentation to OnBroadway Business Association on the SpotOn loyalty program and BTC.TRANSCRIPT
The key to brand loyalty:
CONSISTENCY
The ROI of your business participating in social media:
YOU WILL STILL BE IN BUSINESS IN FIVE YEARS
Brand Conveyors:Communications – PR, Trade Media, Social Media
Positioning – Advertising, Brochures, Web Site, Logo
Physical Location(s)
Products
Service
LRES Strategic Planning Session: The Road to $100 Million
The LRES Brand & CultureORGANIZATION DRIVERS
Mission Statement:We deliver superior services through innovative solutions and quality associates committed to our growth and each client’s success.
LRES Strategic Planning Session: The Road to $100 Million
The LRES Brand & CultureORGANIZATION DRIVERS
Vision Statement:Solutions with Insight
LRES Strategic Planning Session: The Road to $100 Million
Core Values:
Teamwork - We work together to make all LRES successful. Communication - We promote clear and concise exchange of ideas.Commitment - We are dedicated to achieving company goals.Integrity - We engage in a belief system of honesty.Service Excellence - We seek to exceed expectations of business partners and each other.
LRES Strategic Planning Session: The Road to $100 Million
LRES Definition of Empowerment:Empowerment of associates is the process that enables thinking, behaving, actions, and controls to make responsible, informed decisions in the best interest of LRES.
LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:Corporate Goals
Growth Diversification Profitability Preferred Employer
Business Partner of Choice
LRES Strategic Planning Session: The Road to $100 Million
Goal and Initiative Alignment:1. Alignment between Vision and Corporate Goals2. Alignment between Corporate Goals and Executive
Corporate Initiatives.3. Alignment between Executive Corporate Initiatives and
Senior Director Initiatives.4. Alignment between Senior Director Initiatives and Director
Initiatives.5. Alignment between Director Initiatives and the Initiatives of
all Associates.
LRES Strategic Planning Session: The Road to $100 Million
Senior DirectorInitiatives 1, 2, & 3
Director 1Three Initiatives tied
to 2 and 3
Director 2Three Initiatives tied
to 1
Director 3Three Initiatives tied
to 1 and 3
LRES Strategic Planning Session: The Road to $100 Million
Initiative Alignment:Example Corporate Goal – Preferred EmployerExecutive Corporate Initiative – CommercialDirector Human Resources – Work in conjunction
with COO to hire a Senior Director of Commercial Operations by 10/31/13.
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
Example of Initiative Alignment:
LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:Proposed Executive Corporate Initiatives
Brand AwarenessTo strengthen the recognition of LRES among
current and potential stakeholders as a superior provider of solutions to the real estate industry.
LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:Proposed Executive Corporate Initiatives
Achieve an additional $6 million in revenue
LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One• Roger• Mike• Brittany• Joe• Jyothi
Team Two• Greg• Don• Julie• Wayne
Team Three• Susheel• Selene• Yvonne• Alice• Jeanette
LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:Proposed Executive Corporate Initiatives
Technological MaturityTo develop new systems, software services and
technological skill sets with strategic and technical insight to provide business partners and associates with the best possible systems
experience.
LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One• Wayne• Greg• Roger• Julie• Brittany
Team Two• Joe• Don• Susheel• Jeanette• Selene
Team Three• Mike• Jyothi• Yvonne• Alice
LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:Proposed Executive Corporate Initiatives
Develop Human CapitalInvest in the training and education to enhance job, supervision, management and leadership expertise with the propensity and capability to
teach others.
LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One• Don• Julie• Joe• Jeanette
Team Two• Yvonne• Roger• Susheel• Wayne• Selene
Team Three• Mike• Alice• Greg• Jyothi• Brittany
LRES Strategic Planning Session: The Road to $100 Million
BRAND DRIVERS
Strategy:Proposed Executive Corporate Initiatives
Business Process EfficiencyImprove and streamline business processes to increase
operational efficiency, enhance the business partner and associate experience, improve quality, promote
security and privacy practices and implement compliance requirements.
LRES Strategic Planning Session: The Road to $100 Million
Teams
Team One• Roger• Susheel• Greg• Selene• Yvonne
Team Two• Don• Mike• Joe• Brittany
Team Three• Alice• Wayne• Julie• Jyothi• Jeanette
LRES Strategic Planning Session: The Road to $100 Million
Communication of Initiatives and Vision:
Visuals and Constant Repetition/Reinforcement of:• Organization Drivers• Corporate Goals • Executive Corporate Initiatives• Progress on Initiatives at All Levels
LRES Strategic Planning Session: The Road to $100 Million
• There is no such thing as “too much” repetition and reinforcement.
• All management must relay the same message, i.e. united front.
Communication of Initiatives and Vision:
LRES Strategic Planning Session: The Road to $100 Million
Execution of Initiatives:
• Bring the written plan to department and management meetings on a regular basis to review:
– Mission and Vision– Progress on Initiatives– Budget Variance– Strategy – Is it still realistic?
• Ensure initiatives are aligned throughout.
LRES Strategic Planning Session: The Road to $100 Million
Execution of the Plan:
• Appraisal Components:– Initiatives– Service Standards– Responsibilities
• Rating associates and management on all three help to ensure execution and the integrity of the brand and culture.
LRES Strategic Planning Session: The Road to $100 Million
Execution of the Plan:
It is better to have a mediocre plan executed to perfection than to have created a perfect plan that is being executed in a mediocre fashion.
LRES Strategic Planning Session: The Road to $100 Million