sports pr lecture notes, 1-20-15
TRANSCRIPT
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Sport PRLecture: 1.20.15
University of CincinnatiBy Jackie Reau
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Editing Quiz
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Current Events Discussion:Deflate-Gate
http://espn.go.com/boston/nfl/story/_/id/12193345/nfl-investigating-whether-new-england-patriots-deflated-footballs-indianapolis-colts
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Collaboration is Key in PR
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Collaboration is Key in PR
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Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
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Public Relations Planning
Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
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Public Relations Planning
Target Audiences *internal and external
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Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior-Buy tickets today by 5 p.m.
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Public Relations Planning
Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations
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Public Relations Planning
Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval-Jackie Reau-Finalize budget for February 16 media preview-Jackie Reau
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Public Relations Planning
Budget*Media Preview-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40Total: $890
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Public Relations Planning
Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value
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Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to the UC womens lacrosse game on March 29 vs. UConn
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Press Release Assignment
Due in Class: January 27
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Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: February 5th before the UC vs. Pittsburgh mens basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep
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Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read
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Current Event Quizzes