sports pr introductory lecture, 1-12-16
TRANSCRIPT
Keys to Success
*Be on time for class*Participate in class
*Spell check assignment*Ask for clarification
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Sports Media Writing
*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote