Chris RemingtonTrivera Interactive

Social Media – Fun & Games or

Powerful Tool?

Cardinal Stritch UniversityJune 24, 2013

“Who cares what I had for breakfast?”

Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee

It’s all just fun and games until...

…it starts impacting your organization!

Your brand is not your logo…it’s a promise of an

experience. Your actions on Social Media either reinforce

or erode that brand.

-Tom SnyderTrivera

So Where to Start?

•Start with your Website•Earn the Right•Part of your Toolbox•Cocktail Party Theory•Not a Magic Bullet•Care & Feeding

Tactics without strategy

is the noise before

defeat…

-Sun Tzu

The 3 Things Every Organization Needs:

1. Social Media Strategy

In the fall of 2012, CoSIDA sent out a membership survey on the subject of training student-athletes to use social media, with a focus on training methods and department policies. Some findings were distressing, but not surprising. Among the results:

• The majority of athletic departments (almost 56%) do not provide training for student-athletes in the use of social media.

• The majority of the training modules from respondents consisted of dos and do nots, with no particular attention to compliance issues or brand protection.

• 57 of the responding athletics communicators (5%) said they have teams that are not allowed to use social media. The majority of these respondents were BCS schools.

• A little over half (55%) monitor their student-athletes on social media and the vast majority of the monitoring is being done by sports information directors and coaches.

• Almost 70% do not have a social media policy for student-athletes.

• Only 22% of schools provide social media training for coaches.

• Over 50% have had to remove a social media post from a coach or student-athlete in the last 12 months—11% had done it ten or more times. Source: http://cosida.com/news.aspx?id=3990

Elements of a Successful Strategy:•Set your Goals•Identify your Target(s)•Craft your Voice•Know your Resources•Define your Roles•Cross-Pollinate•Commit to Consistency•Measure and Improve

Packers Cross-pollinate example

Strategy without tactics is the

slowest route to victory

-Sun Tzu

The 3 Things Every Organization Needs:

1. Social Media Strategy

2. Social Media Tactics

Possible Social Media Tactics:•Share Your Story•Community/Relationship Building•Generate Buzz•Engage/Retain Fans•Inform/PR•Apologize/Clarify•Add value to the brand

http://dwyanewade.com/connect/

The 3 Things Every Organization Needs:

1. Social Media Strategy

2. Social Media Tactics

3. Social Media Policy

•Assemble Your Team•Re/Create your Culture•Identify Your Layers•Examine Legalities•Provide for Training•Integrate into HR Policies•Review and Improve

Elements of a Social Media Policy:

What’s Next?

•Pick Your Battles•Know Your Limitations•Insource/Outsource•Add Value•Have Fun•Continue to Learn

• Founded in 1996• Website Design since 1996• SEO since 1997• Email Marketing since 1998• Website Hosting since 1998• eCommerce since 1999• Mobile since 2000• Content Management Systems since 2007• Social Media since 2008• Thousands of Engagements, Hundreds of Clients

Thank You, and Good Luck!

Chris Remington

@eMilwaukee on Twitter

Trivera Interactive http://www.trivera.com262-250-9400