Product Placement

Sports and Entertainment Marketing

Product Placement Type of promotion that involves using

a brand-name product in a movie, television show, sporting event, or even a commercial for another product

Product Placement

The brand could be incorporated in any of the following ways:• Verbal mention• Presentation of the logo• Presentation of the product itself

iPad clip

Brand Integration When a company pays a fee to have

their brand incorporated into a production

This is the only guarantee that your brand or product will appear within the content of the production

Fees to productions are dependent upon the level of the integration and the distribution reach of the property

OOPS!When a brand shows up in a

production with out paying a brand integration fee the logos should be blurred or blacked out

Examples: Reality TV Interviews

What do you think?1. Is this new method of product

placement effective?  Explain your answer.

2. Are you more likely to purchase products that you see in your favorite shows? Why or why not.

3. What are some examples you have seen of shows incorporating products into their storyline? Give at least 3.

How it works

One infamous example of product placement occurred in Steven Spielberg's movie ET. Originally the alien creature was supposed to be lured out of hiding by following a trail of M&M chocolate candies. The company which produces M&Ms, however, did not wish to have their product associated with an unproven and potentially unmarketable movie. A rival company agreed to provide a similar candy called Reese's Pieces. The movie became a huge financial success, and the product placement boosted sales of Reese's Pieces substantially.