sponsorship prospectus - adobe · why sponsor summit? • over 80% of 2016 attendees have a direct...

March 19–23, 2017 | Las Vegas, NV

The Venetian | The Palazzo

SPONSORSHIP PROSPECTUS

http://summit.adobe.com/na/

INDEX

3 Details

4 Adobe digital marketing community

6-7 Adobe Summit 2016 demographics and attendees

8 Why sponsor?

9 What sponsors are saying

10 Adobe Summit past sponsors

12-18 Summit sponsorship opportunities

19-20 Sponsorships at a glance

| ADOBE SUMMIT 2017 Prospectus2

DETAILS

WHODigital marketing industry

• Business and marketing executives

• Digital and social marketers

• Content managers

• Advertisers and publishers

• Marketing developers

• Analysts

• Cross channel marketers

WHATAdobe Summit

Adobe Summit is the premier event for digital marketing executives and professionals. Attendees leave Summit with new strategies for delivering consistent, continuous, and compelling experiences that delight customers at every touchpoint.

WHENMarch 19-23, 2017

WHEREThe Venetian | The Palazzo Las Vegas, NV

HOWContact DeAnn Ballard Patten

Sponsorship Sales Director

(385) 345-1091

[email protected]


mailto:deann%40adobe.com?subject=2017%20Adobe%20Summit%20Sponsorship%20Inquiry

10,000+attendees from 47 countries

84%sponsors rated their overall experience as

above average or excellent

80%+of attendees have a direct role

in purchasing decisions

97%of attendees visited

the community pavilion

ADOBE DIGITAL MARKETING COMMUNITY

The Adobe digital marketing community is made up of more than 5,000 companies worldwide and is represented by leaders in every industry. These companies leverage the Adobe Marketing Cloud to deliver consistent, continuous, and compelling experiences to their customers.

1 Internet Retailer Top 500 | 2 Forbes: The World’s Largest Media Companies of 2015 | 3 Top 10 Biggest Hotel Chains in the World | 4 Forbes Global 2000: Biggest Auto Companies 5 Fortune 500 Commercial Banks - US | 6 Fortune 500 Technology Companies | 7 Brand Finance Telecoms 500 | 8 Forbes 500 U.S. Airlines

8 of the top 101 Retail

6 of the top 88 Airline

17 of the top 206 High Tech

9 of the top 103 Travel & Hospitality

6 of the top 107 Telecom

10 of the top 105 Financial Services

7 of the top 94 Automotive


ADOBE SUMMIT DEMOGRAPHICSSummit attendees have expertise in the following areas of digital marketing:

Adobe Summit 2016 Demographics:

• Social analytics

• Targeting & optimization

• Mobile

• SEO/SEM

• Web analytics

• Web experience management

• eCommerce

• Email

• Advertising

• Publishing

• Conversion

• Merchandising

• Marketing CRM

• Cross channel campaign management

• Customer experience management

• Customer retention & loyalty

16%South

18%Midwest

Geography

30%West

25%Northeast

11%International

Industry

13%High Tech

13%Retail &

eCommerce

11%Media/

Entertainment/Telecom

11%FinancialServices

29%Consulting/

Agency

4%Travel &Hospital

12%*Other

Job Level

32%Manager & Sr. Manager

21%Individual

Contributor

24%Director &Sr. Director

12%C–Level

11%VP & SVP

*Healthcare, manufacturing, insurance, education, government


ADOBE SUMMIT 2016 ATTENDEES

Media/Entertainment/Telecom

Other

High Tech

Retail/eCommerce

Financial Services

Travel and Hospitality


WHY SPONSOR SUMMIT?• Over 80% of 2016 attendees have a

direct role in digital marketing purchasing decisions.

• 57% lead the vendor evaluation process.

• Summit sponsors see a strong ROI - 87% of 2015 Summit sponsors returned in 2016.

• 49% of attendees work for companies larger than 5,000 employees.

• 86% work for companies larger than 500 employees.

• We are expecting more than 12,000 attendees for 2017.

• 93% of Summit attendees spend time in the Community Pavilion visiting with Adobe Sponsors.


WHAT SPONSORS ARE SAYING“This was our first time sponsoring Adobe

Summit, and we were extremely pleased with

our experience. We’re looking forward to

coming back in 2017!”

-Silver Sponsor

“Everything was on point and your team is

incredible! Thanks so much for a successful

2016 Summit!!”

-Bronze Sponsor

“The Summit was excellent! We love our

Adobe partnership and look forward to many

years of joint success.”

-Platinum Sponsor

“Summit is an excellent conference. Good fun

very good attendees.”

-Gold Sponsor


ADOBE SUMMIT 2016 SPONSORSDiamond Platinum

Gold

Silver

Bronze

Showcase Engagement


NOTE: Additional sponsorship opportunities not outlined in this prospectus may be available by invitation only

Las Vegas, NV | March 19–23, 2017

SPONSORSHIP PROSPECTUS


DIAMOND SPONSORSHIPInvitation Only

Diamond sponsorships are available by invitation only as part of a global package for the US and EMEA Summits.

■ Digital ad

■ Pre-event engagement with Adobe PRteam

■ Company logo included inpromotional emails

■ Branded signage in prominentlocations

■ Inclusion in Summit sponsor game—traffic generating promotion in theSummit app

■ Company logo/link and 150-word profileon Summit 2017 website and app

■ Customer discount code - $200discount towards current list price

■ 40% discount on additional fullconference passes (limit 30)

■ 40’x40’ exhibit space - sponsor to providebooth property**

■ Two (2) breakout sessions co-presentedwith joint customer and/or Adobe

■ Summit breakout session recorded andhosted on Summit archive site

■ One marketing promotional opportunity(MPO)—chosen from a select list

■ Access to an exclusive area at SummitBash

■ Thirty (30) full conference passes andfifteen (15) booth staff passes+

■ Four (4) additional full conference passesfor breakout presenters++

■ Two (2) seats in the Executive Experiencetrack at Summit

■ Exclusive Hospitality Suite

■ Dedicated onsite meeting space

** Booth selection priority based on when agreements are received+ Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc.

INVITATION ONLY


PLATINUM SPONSORSHIPCost $215,000*Limited availability

This exclusive sponsorship provides Platinum sponsors with a voice at Summit to establish leadership and elevate awareness. You will have access to an exclusive area at the Summit Bash to host clients, and attendees will take notice of your presence in the Community Pavilion.

** Booth selection priority based on when agreements are received . Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning.

+ Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc.++ Two additional passes may only be used by sponsor’s breakout presenters and customer co-presenters

■ 30’x30’ exhibit space - sponsor to providebooth property. Turnkey booth optionavailable for $250k**

■ One (1) breakout session co-presented withjoint customer and/or Adobe

■ Summit breakout session recorded andhosted on Summit archive site

■ Access to an exclusive area at Summit Bash

■ Sixteen (16) full conference passes andeight (8) booth staff passes+

■ Two (2) additional full conference passesfor breakout presenters++

■ Dedicated onsite meeting space■ Exclusive hospitality suite■ Digital ad■ Access to registered press list 1-2 weeks

prior to event

■ Company logo included in generalsession

■ Branded signage in prominentlocations

■ Inclusion in Summit sponsor game—traffic generating promotion in theSummit app

■ Company logo/link and 150-wordprofile on Summit website and app

■ Customer discount code - $200discount towards the current list price

■ 40% discount on additional fullconference passes (limit 20)

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot becombined For Platinum Sponsorship opportunities contact:

DeAnn Ballard Patten, Sponsorship Sales Director, 385-345-1091, [email protected]



GOLD SPONSORSHIP


+ Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events,etc.

++ Two additional passes may only be used by sponsor’s breakout presenters and customer co-presenters

■ 20’x20’ exhibit space - sponsor to provide booth property.Turnkey booth option available for $175k**

■ One (1) breakout session co-presented with joint customer and/or Adobe

■ Summit breakout session recorded and hosted on Summit archive site

■ Ten (10) full conference passes and six (6) booth staff passes+

■ Two (2) additional full conference passes for breakout presenters++

■ Dedicated onsite meeting space

■ Passes to the exclusive Summit Bash lounge

■ Branded signage in prominent locations

■ Inclusion in Summit sponsor game—traffic generating promotion in the Summit app

■ Company logo/link and 100-word profile on Summit 2017 website and app

■ Customer discount code - $200 discount towards the current list price

■ 40% discount on additional full conference passes (limit 10)

Cost $150,000*Limited availability

Gold sponsors receive theopportunity to address attendees during your own dedicated breakout session. Combined with a larger presence in the Community Pavilion you will receive the visibility needed to ensure you see a positive ROI.

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot becombined For Gold Sponsorship opportunities contact:




SILVER SPONSORSHIP



■ 10’x20’ exhibit space - sponsor to provide booth property.Turnkey booth option available for $75k**

■ Six (6) full conference passes and six (6) booth staff passes+


■ Passes to the exclusive Summit Bash Lounge





Cost $65,000*

This sponsorship level provides you with an expanded presence in the Community Pavilion. As a Silver sponsor you will be able to showcase your products and services while engaging with attendees to capture targeted leads.

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot becombined For Silver Sponsorship opportunities contact:




BRONZE SPONSORSHIP



■ One (1) 10’x10’ turnkey booth provided**

■ Four (4) full conference passes and four (4) booth staff passes+






Cost $45,000*

As a Bronze sponsor you are able to leverage your turnkey booth to create a branded home base within the Community Pavilion where you can interact and network with attendees.

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot becombined For Bronze Sponsorship opportunities contact:




ENGAGEMENT SPONSORSHIP■ Four (4) full conference passes for sponsor

■ Four (4) full conference passes for customers

■ Passes to the exclusive Summit Bash lounge

■ Digital ad




Cost $25,000*

This unique sponsorshipallows you to gain exposure as a sponsor, while interacting and networking with attendees.

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot becombined For Engagement Sponsorship opportunities contact:




SHOWCASE SPONSORSHIPCost $12,500*Limited availability

As a Showcase sponsor, you are able to leverage your kiosk to demonstrate your innovative marketing technology while interacting and networking with digital marketing executives and professionals.

This entry level sponsorship is reserved for Adobe Exchange Partners.

Not an Exchange Partner? Contact [email protected] for additional information.

■ One (1) turnkey kiosk includes**:

– One (1) graphic panel and header

– One (1) lead retrieval device

– One (1) monitor

– One (1) electrical drop

– Wifi connection

■ Three (3) full conference passes

■ Branded signage in prominent locations.

■ Company logo linked to company website and 50 word company profileon Summit 2017 website and app

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot becombined For Showcase Sponsorship opportunities contact:

Elayne Recupero, 267-247-5874, [email protected]

** Booth selection priority based on when agreements are received


mailto:aemc%40adobe.com?subject=Adobe%20Exchange%20Partner%20Inquiry

mailto:recupero%40adobe.com%20?subject=Information%20Regarding%20Showcase%20Sponsorships

SPONSORSHIPS AT A GLANCEBENEFITS DIAMOND PLATINUM PLATINUM

TURNKEY** GOLD GOLDTURNKEY**

Price Invitation Only* $215,000* $250,000* $150,000* $175,000*

INFLUENCE60-Minute breakout session 2 1 1

ACCESSConference passes - full & booth staff 35 full & 15 booth+ 18 full & 8 booth+ 12 full & 6 booth+

Executive Experience passes 2 N/A N/A

PR team engagement Y Y Y

Access to an exclusive space at the Summit Bash Y Y N/A

Access to the Summit Bash Lounge N/A N/A Y

Discount on additional passes Y Y Y

EXPOSUREExhibit Space 40’x40’ 30’x30’ 20’x20’

Opportunity to expand exhibit space Y Y Y

Dedicated onsite meeting room Y Y Y

Exclusive hospitality suite Y Y N/A

Digital ad Y Y N/A

Summit sponsor game inclusion Y Y Y

Onsite signage inclusion Y Y Y

Logo/link - conference website & app Y Y Y

Profile - conference website & app 150 Words 150 Words 100 Words

Logo - pre-conference emails Y N/A N/A

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined.+ Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; including general sessions, evening events, etc.

** Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning.

Adobe reserves the right, at any time, to review the display materials, demos, company descriptions, marketing sponsorship messaging, collateral assets, and presentations of all Exhibitors to address any sensitive and/or non-complementary issues.


SPONSORSHIPS AT A GLANCE

* 15% LOI discount and 10% early bird discount expire 5:00pm PST September 30, 2016 - discounts cannot be combined.+ Booth staff passes may not register for breakout sessions but have access to all other Summit related activities; inluding general sessions, evening events, etc.

** Turnkey convenience: exhibit packages include a booth structure, counters/tables/chairs (determined by turnkey level), display monitor(s), lead retrieval unit(s), electrical, carpet, wastebasket(s) and cleaning.

Adobe reserves the right, at any time, to review the display materials, demos, company descriptions, marketing sponsorship messaging, collateral assets, and presentations of all Exhibitors to address any sensitive and/or non-complementary issues.

BENEFITS SILVER SILVERTURNKEY**

BRONZETURNKEY**

ENGAGEMENTBRANDING OPPORTUNITY

SHOWCASETURNKEY**

Price $65,000* $75,000* $45,000* $25,000* $12,500

INFLUENCE60-Minute breakout session N/A N/A N/A N/A

ACCESSConference passes - full & booth staff 6 full & 6 booth+ 4 full & 4 booth+ 4 full & 4 customer 3 full

Executive Experience passes N/A N/A N/A N/A

PR team engagement N/A N/A N/A N/A

Access to an exclusive space at the Summit Bash N/A N/A N/A N/A

Access to the Summit Bash Lounge Y N/A Y N/A

Discount on additional passes Y Y Y Y

EXPOSUREExhibit Space 10’x20’ 10’x10’ N/A Kiosk

Opportunity to expand exhibit space N/A N/A N/A N/A

Dedicated onsite meeting room N/A N/A N/A N/A

Exclusive hospitality suite N/A N/A N/A N/A

Digital ad N/A N/A Y N/A

Summit sponsor game inclusion Y Y N/A Y

Onsite signage inclusion Y Y Y Y

Logo/link - conference website & app Y Y Y Y

Profile - conference website & app 100 Words 50 Words 50 Words 50 Words

Logo - pre-conference emails N/A N/A N/A N/A


Elayne RecuperoShowcase Sponsorships

[email protected]

For Showcase Sponsorship Opportunities Contact

For All Other Sponsorship Opportunities Contact

DeAnn Ballard PattenSponsorship Sales Director

[email protected]

mailto:recupero%40adobe.com%20?subject=Information%20Regarding%20Showcase%20Sponsorships



sponsorship prospectus - adobe · why sponsor summit? • over 80% of 2016 attendees have a direct...

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