Sponsorship Opportunities

Breakfast Show

MORE MUSIC MORNINGS: Weekdays 07:00 – 10:00

• Start the day the NME Radio way. The less chat – more music alternative to your ‘standard’ Breakfast Show.

SCHEDULE:

• 3 x 10” sponsor credits per hour Monday-Friday 06:00-10:00

• Total sponsor credits per week: 60

• 5 X 20” promo trails for show (with sponsor credit) : Mon- Sun 10:00-24:00

• Total promo trails for show /sponsor credits per week: 35

Daytime Show

NME Daytime: Weekdays 11:00 – 15:00

• Whatever you’re doing – do it with NME Radio.

On the show:

• Artist of the week

• Connect 4

• On Demand (listeners choose the music)

• Plus another dose of the NME Years at 2pm

• Recent interviews: Paul Weller & Manic Street Preechers

SCHEDULE:

• 3 x 10” sponsor credits per hour Monday-Friday 11:00-15:00

• Total sponsor credits per week: 60

Drive Time Show

NME DRIVE: Weekdays 16:00 – 19:00

• You’ve had NME Radio on all day.... now take us home.

• On the Show – On Repeat (Essential Tracks), Competitions

SCHEDULE:

• 3 x 10” sponsor credits per hour Monday-Friday 16:00-19:00

• Total sponsor credits per week: 45

• 4 X 20” promo trails for show (with sponsor credit) : Mon-Sun 07:00-16:00

• Total promo trails for show /sponsor credits per week: 28

Introducing ….

Who listens?

NME delivers a great audience profile to reacha young affluent audience across the UK who are keen to take ownership of their lives, make their first purchase decisions

• 82% of audience is 15-34• 92% of audience is 15-44• 79% of audience is ABC1 demographic

NME IS an upmarket national radio station.

Audience Profile

All Adults 15+Weekly Reach (000’s) 257Total Hours (000’s): 1,028

Average Hours per Listener (per week): 4.0

Adults 15 - 25Weekly Reach (000’s): 164

Total Hours (000’s): 504Average Hours per Listener (per week): 3.1

Adults 25-44Weekly Reach (000’s): 85Total Hours (000’s): 483

Average Hours per Listener (per week): 5.7

Source: NME online survey

“I trust their opinion totally”

“Give an honest opinion”

“NME is like one of my friends but with good

taste.”

“NME is the musically obsessed best friend that I have never

had...if it were a person I would embrace it fully”

NME is trusted and influential

“Actually inspires me to get off my backside to see a new band that I've never heard of.”

THE source of info on music

“NME is like my phone line to my own musical universe.”

“Cutting edge entertainment, and never forgets it’s about the music”

“Introduces me to new bands and gives me recommendations

that I can trust”

“Informs me of new bands/scenes that I wouldn't be

able to hear about anywhere else”

Source: NME online survey

Who listens?

822-22-1.15.14Average Hours Per Head

118556-21-27313011028Total Weekly hours '000s

183924253257Weekly Reach '000s

% changeyr on yr% changeqtr on qtrQ2 2010Q3 2010

The best in new and alternative music, the latest

music news, up-to-the-minute gig-guides and exclusive live sessions.

Successfully social networking

Twitter Approx 17,800

MySpace, Approx 3,400 MySpace Friends(strong relationships with bands)

Facebook Approx 7,350 fans

Lastfm,Approx 2,500 members(Only BBC is higher)

…. And growing!

Doing Digital ….

On DAB Digital Radio in South Wales - London DAB coming 2011

On Sky 0184 – UK wide Online – UK wide

Through the iTunes Radio Section

iPhone and iPad app – UK wide

UK wide includes England, Wales, Scotland and ROI

On Freesat 727 – UK wide

Who else is advertising ….. ?