sponsorship guide - health plan alliance

Sponsorship Guide

April 2021 - December 2021

2 Sponsorship Guide - Updated January 4, 2021 © 2020 Health Plan Alliance. All rights reserved.

About the Alliance

Mission and Vision ........................................... 4

Membership List ............................................... 6

Map + Stats on Lines of Business .................... 7

Member Demographics ................................. 8

Support Us

How We Collaborate ...................................... 9

2021 Programming Priorities ......................... 10

Sponsorship Opportunities ........................... 12

Become a Preferred Business Sponsor ........ 14

Grow Your Business With Our Group Purchasing Organization (GPO) ..... 16

Table of Contents

3© 2020 Health Plan Alliance. All rights reserved. Sponsorship Guide - Updated January 4, 2021

A message from...

Joe W. Lastinger Alliance President

The Alliance was founded in 1996 by eight health plans as a for-profit venture designed to be a vehicle for collaborative innovation. Our mission hasn’t changed over our 20+ year history, but we have continued to grow and evolve. Today, we are owned by 26 health plans and support nearly 50 across the United States. Through the Alliance, provider-sponsored and independent health plans collaborate as one united entity, and each organization shares strategic expertise, operational efficiencies and innovation with their Alliance colleagues. Together, we are driving performance improvement, delivering exceptional service, transforming care, and championing health and wellbeing in our local markets with the power of a nationwide company. Thank you for your interest in supporting the Alliance. Your investments make a real difference in the success our member heath plans are able to achieve in the communities they serve all across the country.


Our mission

Bring together health plans with similar values in collaborative ways to improve their performance and succeed in their markets.

Health plans

Hospitals

Physicians

Working together

Our vision

Inspire and support health plans to deliver exceptional service, drive transformational care, and champion health and wellbeing.

About the Alliance


20+ years of collaboration

45+ members across the United States

26 members are shareholders

4,400+professionals in our network


Membership List

* Shareholders

Alliant Health Plans* Dalton, GA

Aspire Health Plan Monterey, CA

Avera Health Plans (DAKOTACARE)* Sioux Falls, SD

AvMed* Miami, FL

Capital District Physicians’ Health Plan (CDPHP)* Albany, NY

Care N’ Care Insurance Company, Inc. Fort Worth, TX

Central Health Plan of California Diamond Bar, CA

CCHP San Francisco, CA

Community Health Options* Lewiston, ME

Community Health Plan of Washington* Seattle, WA

CommunityCare* Tulsa, OK

Cox HealthPlans Springfield, MO

Denver Health Medical Plan Denver, CO

FirstCarolinaCare Insurance Company Pinehurst, NC

Geisinger Health Plan* Danville, PA

Health Alliance Medical Plans* Champaign, IL

Health Alliance Plan (HAP)* Detroit, MI

Health First Health Plans* Rockledge, FL

Health New England* Springfield, MA

HealthTeam Advantage Greensboro, NC

IU Health Plans Indianapolis, IN

Johns Hopkins HealthCare Hanover, MD

Mary Washington Healthcare Fredericksburg, VA

Medical Associates Health Plans Dubuque, IA

MetroPlus Health New York, NY

Medigold Columbus, OH

Neighborhood Health Plan of Rhode Island Smithfield, RI

Network Health* Menasha, WI

Paramount Health Care* Maumee, OH

Physicians Health Plan Lansing, MI

PreferredOne Golden Valley, MN

Presbyterian Health Plan* Albuquerque, NM

Prominence Health Plan* Reno, NV

Providence Health Plans* Beaverton, OR

Quartz Health Solutions* Sauk City, WI

Samaritan Health Plans* Corvallis, OR

Santa Clara Family Health Plan San Jose, CA

Scott & White Health Plan* Temple, TX

SelectHealth* Murray, UT

Sentara Health Plans (Optima)* Virginia Beach, VA

Sharp Health Plan* San Diego, CA

SummaCare* Akron, OH

Valley Health Plan San Jose, CA

Vizient Inc.* Irving, TX

Western Health Advantage* Sacramento, CA


Map + Stats on Lines of Business

25+are accredited by NCQA and 5 are accredited by other organizations

23 offer a Medicaid Plan

37 offer a Medicare Advantage Plan

30+offer a Commercial Plan

45members in 28 states

+$

M


Member Demographics

Plan ownership69% are owned by a single owner-IDS or provider entity

Single owner-IDS

Independent

Government Owned

Multiple Owners

Cooperative

31

3

2

8

1

Plans' covered lives60% have more than 100,000 lives

500K+

250 – 500K

100 – 250K

50 – 100K

< 50K

14

5

5

13

8

Number of plans in each product line80% serve more than one line of business

Medicare and Commercial and Medicaid

Medicare and Commercial

Commercial Only

Medicaid and Commercial

Medicare Only

Medicaid Only

Medicaid and Medicare

Val

ue

s

Medicare Commercial Medicaid0

20

40

60

Alliance members stay engaged, even in a virtual worldThe challenges of 2020 drove Alliance members to leverage our value portfolio more than ever.

Digital resources were accessed consistently, and member-led projects became an important way for members and our vendor sponsors to tackle tough problems together.

Without exception, every role within the c-suite tapped their executive network within the Alliance membership for support.

0 1000 2000 3000 4000 5000 6000 7000 8000 9000Chief HR

Chief Sales/Marketing

Chief Pharmacy

Chief Compliance

CMO

COO

CIO

CFO

CEO

2019 Points 2020 Points

Health plans annual check-ins

Listserv

HPA consulting request

Document sharing

Projects, benchmarks, surveys

Case studies

Event Attendance

GovernanceProvides research support

0 10,000 20,000 30,000 40,000 50,000

2019 Points 2020 Points

Total engagement by role: 2020 vs. 2019

How Health Plans’ Engagement Changed This Year

9Sponsorship Guide - Updated January 4, 2021© 2020 Health Plan Alliance. All rights reserved.

How We Collaborate

The Alliance’s purpose is to create unique spaces that engender accelerated problem solving and shared innovation among independent and provider-sponsored health plans across the country. While COVID-19 has certainly impacted how we accomplish our mission, it hasn’t stopped Alliance member health plans from connecting. If anything, 2020 affirmed the Alliance as a trusted partner for regional health plans’ leadership teams, and our members called upon us to support both immediate decision-making efforts and long-term strategic planning. Alliance sponsors are a central part of our value portfolio, and this unique partnership model connects you to health plan leaders in unique ways.

Alliance members are connecting in a variety of virtual settings.

In 2021, we will host a wide variety of intimate networking sessions that encourage conversation among small groups, as well as half-day micro-summits for creative problem solving and ideation among interdisciplinary peer groups. The virtual programming schedule is highly responsive and topic-specific, and ad hoc webinars are incorporated into the schedule at need.

Program sponsors are invited to join us at the table.

The most successful programs in 2020 have been those with sustained collaboration and discussion over time. Beginning April 2021 the Alliance is inviting a select group of vendor partners to make a single sponsorship investment and then engage with members across all topical programming delivered in our virtual settings. Each sponsor company has two passes to use at every virtual session the Alliance hosts, from April – December 2021 (excludes specifically designated member-only virtual events).

We hope to see one another in-person soon

While we are hopeful in-person meetings could be reinstated as early as the second half of 2021, we won’t release dates or locations until we know more. Like you, we are eager to reconnect in-person and look forward to seeing you soon. Sponsors of our Apr - Dec 2021 virtual programming calendar will be given the first opportunity to sponsor in-person meetings.

How will sponsors interact with Alliance member participants?

The unique blend of collaborative elements allows program sponsors to engage with Alliance members in multiple learning formats over a sustained period of time, directly supporting your need to maintain and grow solid working relationships with health plan leaders. Whether you’re participating in an intimate workshop or providing thought leadership during a virtual micro-summit, you’ll find multiple opportunities to connect authentically with participants.

How rich will the Alliance virtual event calendar be?

We anticipate hosting between 50-80 virtual sessions from Apr - Dec 2021. The topic themes we’re prioritizing are noted on Page 10. In 2021, vendor partners that invest in at least the Bronze level of our Preferred Business Sponsor program have the unique opportunity to engage with interdisciplinary groups within the Alliance membership. It’s a tremendous market research and relationship-building opportunity.

How did you choose these programming priorities?

We have stayed closely connected with our Alliance member health plan leadership teams. Executive discussions, individual team meetings with member organizations, one-on-one discussions and peer group round tables have all informed the 2021 programming priorities.

Themes

• Vaccine administration and delivery

• Reducing the cost of care, especially in pharmacy and chronic disease management

• Virtual care delivery and in-home/shifting sites of care

• Utilization management best practices

• Improving quality measures

• Member and Provider engagement strategies

Participants

• Chief Medical Officers

• Medical Directors

• Pharmacy leaders

• Clinicians with responsibility for behavioral health

950+ Alliance members450+ Alliance members are responsible for medical management, 250+ are responsible for pharmacy management, 250+ are responsible for behavioral health.

Clinical Excellence

Themes

• Voice of the Customer programs

• Digital and web-based member-interfacing platforms, applications, and portals

• Omni-channel communication strategies

• Customer relationship management systems

Participants

Executives and managers who:

• Oversee operations that directly serve customers even if they do not deal directly with customers

• Deliver direct customer service

• Create communications that engage members

2000 Alliance members450+ are responsible for their health plan’s digital transformation, 800+ are responsible for customer service, 750+ lead Sales/Marketing.

Member Experience (MX)

Themes

• Back to normal in 2021: Navigating the evolving way of doing work

• Healthcare policy and the new administration

• Forging a path among national competitors

• Building new partnerships, ventures, and M&A activity

Participants

• Chief executive officers

• Chief operating officers

• Chief financial officers

• Chief medical officers and medical directors

• C-level executives

• Strategy officers and managers

• Business strategy and development executives

560+ Alliance members 560+ Alliance members are a senior leader in their organization.

Leadership priorities

Themes

• Interoperability and system integration

• Functional organization structures

• Outsourcing vs. insourcing and vendor management

• Workforce management: upskilling, staffing models and automation considerations

Participants

• Chief information officers

• Chief operating officers

• Population health executives

• Human resource executives

• Stakeholders with responsibility for data governance and security

2,350 Alliance members1350+ are responsible for claims, system integration or vendor management, 800+ are responsible for IT, and 1000+ are responsible for interoperability or informatics.

Operational Excellence


2021 Alliance Programming Priorities

Themes

• Effective strategies from 2020 risk adjustment

• Reach the next level of prospective gap closure for enhancing patient care and improving risk score accuracy

• Drive CAHPS and Medication Adherence Improvement

• Using Your Data to Improve Care Management and Overall Outcomes

Participants

Individuals with responsibility for:

• Finance

• Risk adjustment operations and coding

• Quality management, including pharmacy and medical management

• Star leaders, quality directors and managers

1950+ Alliance members 1000+ Alliance members are responsible for quality and 950+ are responsible for risk adjustment.

Risk Adjustment & Quality

Themes

• Leveraging our provider owner and partners to stabilize and grow government programs business

• Smart investments to powerfully impact vulnerable populations

• New product offerings that support growth strategy and differentiate in the marketplace

• Manage risk across the data life cycle and stabilize the revenue cycle

• Moving the needle on network adequacy, behavioral health and member engagement

Participants

• Leaders in Medicare Advantage, Medicaid, ACA marketplace operations

• Chief medical officers, medical directors and care managers seeking to incorporate social determinants of health into their care management approach

• Star leaders, quality directors and managers

• Provider and member engagement trailblazers

• Chief financial officers, executives and leaders with P&L responsibility for government programs

2,000+ Alliance members 1,100+ Alliance members are interested in strategic planning and 950+ are interested in government programs.

Government Programs

Call for PresentationsThe Alliance is always open to receiving submissions for presentations. Please submit the following requested information to Jaime González, [email protected]. The Alliance leadership will review the information you provide and determine if your session aligns with the needs of our members and the best channel for your session. Please note that submission of a proposal does not guarantee that your organization will be selected to present at and/or participate in a specific Alliance event. Participation in any Alliance event or programming is by invitation only.

• Session title and description

• Three to five learning objectives

• Speaker(s) name, title, credentials, phone number and email

• If a representative from an Alliance member organization will be co-presenting, please provide their: name, company, title, email and phone number



Sponsorship Benefits (Apr - Dec 2021)A single sponsorship investment of $35K keeps your company top of mind and empowers consistent engagement with Alliance member health plans across all topical programming.

Benefits

Preferred Business Sponsor (Bronze level)

$35,000/yr

Spotlight Webinar

$5,000/ea

Directory Listing

$500/yr

2 company passes to all virtual events, except those designated as “member-only” (includes presenter passes)

• — —

Subscription to the Alliance Insider monthly e-newsletter • • •

One year complimentary directory listing • • —

May promote your support of the Alliance on social media

• • —

Acknowledged as a Preferred Business Sponsor in global Alliance member communications

• — —

Use of the Alliance name and/or logo with approval • — —

Your sponsored event’s attendee list and one-time email use of the list (must receive prior approval from Health Plan Alliance)

— • —

Logo placement on your sponsored event webpage and all promotional materials

— • —

Do you also invest GPO administrative fees as part of your Alliance relationship? When combined, sponsorship and GPO admin fees together unlock additional benefits unique to the higher tiers of the Preferred Business Sponsor program.

Preferred Business Sponsor Exclusive BenefitsPlatinum* $150,000

Gold* $100,000

Silver* $50,000

Bronze $35,000

One hour strategic planning session with Alliance leadership 4 2 1 1

Article featured in the Alliance news center and the weekly e-digest a/or thought leadership piece included in the knowledge center and the weekly e-digest

12 8 4 3

Targeted email to Alliance members 12 8 4 2

Exclusive invitations to small group executive sessions with Alliance members, at Alliance leadership discretion

• • — —

Personal introductions to Alliance member leaders, at Alliance leadership discretion

• • — —

* Enjoy all the benefits noted for Bronze sponsors in the table above, plus business development opportunities unique to your tier.

“Centauri Health Solutions is a proud sponsor and longtime supporter of the Health Plan Alliance. Over the years, our teams have worked together on new ways to bring better content and value to member organizations and I look forward to continuing this valuable relationship.” Sophia Kim Chief Revenue Officer Centauri Health Solutions

Preferred Business Sponsors enjoy unique benefits

In 2021, a single sponsorship investment of $35K keeps your company top of mind and empowers consistent engagement with Alliance member health plans across all topical programming delivered in our virtual learning format. Additional investment via GPO administrative fees unlocks even more unique benefits available only to higher Preferred Business Sponsor tiers.

Gain market intel from the Alliance leadership team

Augment your own market research with that of the Alliance leadership. The strategic planning session is a valuable tool for Preferred Business Sponsors that informs your roadmap and BD approach. Plus, you’re keeping the Alliance leadership updated on your capabilities and expertise, which empowers us to respond to health plan leaders’ queries.

Engage with the Alliance membership via a trusted communication channel

Whether you want to send a targeted email to engage with a specific group, make a special offer for a new service,, or showcase your subject matter expertise in a particular domain, the Alliance is a trusted communication channel for an audience of 4,000+ health plan professionals. Preferred Business Sponsors have multiple opportunities to leverage our platform to connect with your target audience.

Enjoy special consideration for joint projects

The Alliance does far more than simply host events. Each year members collaborate on a wide variety of projects, often co-creating work products or developing tool sets all of the health plans can use. Preferred Business Sponsors receive consideration for special project opportunities such as focus group studies, member surveys, on-site programs for members and benchmarking reports.

Be the first to shake hands when we’re back together

The Alliance is poised to launch in-person programming as soon as the environment allows. Until then, the 2021 single-fee sponsorship model provides unprecedented access to virtual programming from April-December. An added bonus: As a Preferred Business Sponsor, your organization is on a very short list of carefully selected vendor partners eligible to sponsor and attend events in-person with Alliance members. Fingers crossed, we’ll shake hands in the latter half of 2021.

Thank You To Our 2020 Preferred Business Sponsors

PLATINUM

• First Health Network

• Summit Re

GOLD

• Stonegate

SILVER

• Carrot Health

• Centauri Health Solutions

• Change Healthcare

• Gorman Health Group

• HealthEquity

• HealthScape Advisors

• Panviva

• Pareto Intelligence

• Provista

• Pulse8

• Zelis

BRONZE

• Cognizant

• Cotiviti

• Cumberland

• FurstGroup

• HealthEdge

• HealthMine

• Inovalon

• RxSavings Solutions

• Welltok


Vendor Directory - $500There are so many solution providers – where does a health plan even begin? Alliance member health plans start with our vendor directory.

By listing your company in our directory, you’re letting our members know that you’re invested in supporting them. Our members value that our directory simplifies the vendor search process. They can find vendors by category or keyword, and identify Alliance peers they can reach out to for a referral.

Each vendor directory listing automatically pulls in all the Alliance Knowledge CenterSM content tagged to your company, so our members can learn about your business in a way they can’t anywhere else. Investing in an Alliance vendor directory listing is the best low-cost, high-value way to increase your company’s visibility with our members.

Included with all sponsorships.

Logo

Your logo will be displayed in the vendor directory search results and in your profile – increasing your brand recognition.

Company Brochure

Include a single PDF brochure for download and printing.

Contact Information

Drive inbound phone calls and traffic to your website – include your address, phone, email and website address

Documents

Your listing automatically curates all the presentations, on-demand webinars, and resources you’ve shared into your page, making it even easier for our members to learn more about your company.

Open Text Company Description Field

Provide a keyword rich description of your organization, including which Alliance members are current customers.

Leadership Team

Feature your company leaders in your listing. It’s helpful to know the experience and background of your leadership team and some members may prefer to reach out to these individuals directly.

Video

Embed a single video into the overview tab of your listing – share company information, customer testimonials or a demo.

News

News articles posted to the Alliance newsroom are also automatically curated to your vendor directory listing, so members can quickly read up on your latest media coverage and business announcements.

What Is Included In Your Listing

Analyze And Manage Your Listing’s Performance — All From Your Dashboard

Listing Status

See how complete your listing is, when it was last updated, when it expires, and identify

opportunities to make the most of your listing.

Performance Metrics

See how many document downloads and page views your

listing has received.

Increase Brand Awareness

View upcoming event sponsorship opportunities that may be a good fit for increasing your brand awareness.


Top 9 Vendor Spotlight Webinars of 2020 The following webinars had the most registrations. If you’re sponsoring a vendor spotlight webinar this year, you can leverage this list to help you craft the perfect webinar title!

1. Breaking Down Barriers Through Intentional Member Engagement

2. Enhanced identification of Emerging Fraud Schemes by Embedding AI and rapidly deploying targeted rules - including COVID-19 schemes

3. Closure in a Time of Closures: EDPS and RAPS Submission

4. Maximize Accuracy & Revenue of Your Encounter Submissions

5. Reducing Provider Burden for Better Engagement and Outcomes

6. Improve Quality Performance Through Member Engagement & Rewards

7. Data is the Answer: Member Retention on a Budget

8. The Value of Insourcing Your Pharmacy Benefit Strategy

9. How to Drive Value-Based Results by Activating Providers with Stellar Health

Spotlight Webinar - $5,000Showcase your company’s capabilities to Alliance members with a one-hour webinar. Highlight your products and services, a case study or industry best practices.

Benefits

• 60-minute webinar hosted on the Alliance webinar platform

• Capabilities pitch, demonstration or case study with client demonstrating product/service

• Article on the Alliance website and in the weekly member e-digest

• Attendee list and one-time email use of the list (must receive prior approval from Health Plan Alliance)

• One year complimentary directory listing

Details & Requirements

• Before selecting your webinar date, you must provide a session title; one to two sentence abstract; webinar page copy; presenter’s name, title, and bio; a description of your organization’s expertise as it relates to the webinar’s focus/theme; and a completed sponsorship fulfillment form.

• NOTE: Your title and abstract will impact registration numbers. It is important that both are attention grabbing and speak to your audience’s specific pain point. We strongly recommend keeping your title to seven words or less, or less than 80 characters. The Alliance staff reserves the right to edit your title and/or synopsis to meet our platform and channel standards.

• Webinar details including your event title and abstract are featured in our Tuesday member e-digest every week starting six weeks in advance of your event.

• Provide presentation slides and schedule a technology check session at least one week in advance.

There’s no better way to increase your visibility, credibility and grow your business with our members. We carefully select companies that align with our members’ needs and are interested in offering our members exclusive savings they won’t find anywhere else. Let us help facilitate introductions with your key prospects and work with you to attain your goals.

The Alliance serves more than 4,400 active members from nearly 50 provider-sponsored health plans. By participating in the Alliance GPO, you’ll receive increased exposure to individuals from all areas of health plan operations in one of the fastest growing segments of the managed care market.

Because GPO participants are thoroughly vetted by Alliance leadership and governance committees, Alliance members know they can trust and rely on the companies in the GPO. When Alliance members are looking for a business partner, Alliance leadership and members start with the businesses in the Alliance GPO.

Gain access to a dedicated marketing channel which includes:

• Inclusion in the Alliance GPO Guide

• Year-round communications about your business and offerings via email, webinars, newsletters and the Alliance website

• Personal outreach and introductions by the Alliance leadership

• Focused strategy sessions with Alliance leadership

• Insight into your current and prospective clients’ needs

1Increase visibility 2 Increase credibility 3 Increase business efficiency


Grow Your Business With Our Group Purchasing Organization (GPO)

Admin Fees

Maximum 3% of revenue generated in new business from Alliance members during the contract term.

Requirements

• Complete profile in the Alliance vendor directory

• Have at least two Alliance members as contracted customers for a minimum of 18 months

• Have served as programming faculty and/or a sponsor of at least two Alliance events in the last two years

• Agree to use Alliance standard contract

• Obtain contract and participation approval from the Alliance

Submit a proposal

• Description and pricing of products/services to be offered in GPO contract

• Description of value-added services to be provided (if any)

• Description of projected revenue to be achieved through GPO contract

• Description of marketing campaign

• List of current clients that are Alliance member plans

• Provide a reference from three health plans, one of which must be an Alliance health plan member

Proposal process

The GPO proposal review and contract approval process may take a minimum of six (6) months. The process involves the engagement of member-led ad hoc work groups that play an instrumental role in reviewing and vetting the organizations selected to participate in the Alliance’s GPO program. Upon approval by the Alliance, the selected firms must use the Alliance’s GPO services agreement.


2020 Alliance GPO Participating Companies Visit the Alliance website for a current list of participating companies.

• Alliance of Community Health Plans

• Avalon

• Carrot Health

• Change Healthcare Consulting

• Cognizant

• Deft Research

• First Health Network

• Hayes, a TractManager Company

• HealthEquity

• LifeBalance Program

• MCOL

• MSP Recoveries

• Panviva

• Policy Reporter

• Provista

• Pulse8/Formul8

• RxSENSE

• Simplify Healthcare

• Stonegate Advisors

• Summit Re

• Wakely

“Carrot Health is honored to be part of the Health Plan Alliance GPO. We value the engagement and thoughtful interaction among HPA members. Our GPO participation is a great way for Carrot Health to support provider-sponsored health plans, and to help them promote the best health for the communities they serve.”

Stephen H. Sigmond Founder, CFO & VP Marketing Carrot Health


What Our Members Value Most About The Alliance

“The biggest benefit of the Alliance is the fact that you’re in a room of your peers who are all experiencing things very similar to you. It really is a place to bounce ideas off of each other and to hear what other plans are doing that you might not have thought about. Today is a great example. I’ve been in this meeting for two hours and I already have a list of ideas 15 things long.”

Penny Ransom, Chief Administrative Officer Network Health

“Western Health Advantage derives enormous value from our partnership with the Health Plan Alliance. From their formal programs, like the group purchasing organization, to convening value visits and vendor interactions, to personal connections and conversations with other health plan and health industry leaders. The Alliance is an essential part of WHA’s strategic plan. As a provider-owned plan, we value the resources and relevant content the Alliance brings to our organization as we continue to serve our communities.”

Rick Heron, Chief Experience Officer Western Health Advantage

“Health Plan Alliance is a fantastic organization that connects health plan professionals across the country, providing them with opportunities to seek and share knowledge, understand best practices, and bounce thoughts and ideas across one another. Being new to the health plan industry, I have found the Alliance to be an excellent source for my personal learning about the industry, as well as an opportunity to get quickly connected with other health plan human resources professionals. Health Plan Alliance also has great tools, information, and electronic work groups that have allowed me to stay connected to topics of interest related to my role and organization.”

Chuck Greer, Director, Human Resources CummunityCare


Contact Us

Jaime G. González, DrPH, MSSW, MSHA Chief Business Development Officer

P: 972-830-6355 E: [email protected]

Roe Carson Business Development Specialist

P: 972-830-6830 E: [email protected]

290 East John Carpenter Freeway Irving, Texas 75062 (972) 830-0001

healthplanalliance.org

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