sponsored ingredients...landing page, coupon site or ecommerce site. • extended reach through blog...

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Sponsored Ingredients MEDIA KIT

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Page 1: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

Sponsored IngredientsMEDIA KIT

Page 2: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

WE DELIVER WHAT MATTERS

We help branded ingredients get found and shopped for through nutritious freezer meal recipes and engaging content.

The ingredients from our recipes and menus make their way to our users grocery shopping lists, and then to the checkout counter.

Our platform, your product, their purchase.

Page 3: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

FOOD DATA YOU NEED

We’re using ingredient data from our more than 5,000 curated freezer meal recipes clearly showing the viewer and subscriber’s path from discovery to shopping cart.

All our ingredients are indexed by:

• Recipe• Diet• Allergies• Cuisine• Seasonality• Ingredient use

and more!

Why is this important?

Ingredient data offers insights into user preferences and shopping history.

We offer analytics on views, downloads, grocery lists generated and online purchases or promotional traffic delivered (CTRs).

Page 4: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

BRAND BENEFITS

• Utilizing sponsored ingredient links means less competitive clutter on each page.

• Ingredient data engine links branded ingredients to all current and future recipes.

• Ability for an ingredient to link to a branded landing page, coupon site or ecommerce site.

• Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter).

• Ingredients leverage the appeal of our freezer meal recipes.

46% of consumers under the

age of 45 looked up recipes

prior to shopping, while 36%

of those 45+ also looked up

recipes. Recipes are a key

point of interaction with

ingredient brands.

Page 5: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

PREMIUM CONTENT

Our passion is bringing together nutritious, and simple to assemble and cook recipes, that give visitors and subscribers time for what really matters.

Tested and curated recipes get our audience cooking and using your branded ingredients.

Recipes for special diets and allergies have high levels of engagement and loyalty.

Our blog and social media sites drive further interest and engagement with recipes.

Seasonal recipes draw significantly higher traffic and interest.

Page 6: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

AUDIENCE SIZE & SCOPE

Engage. Target. Reach.

304,126 Facebook Likes

97,192Pinterest Followers

13,600Instagram Followers

9,986Twitter Followers SOCIAL MEDIA

Communicate and reach our audience across all of our online media properties.

Page 7: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

Social Media424,904Total number

of followers

interacting

with us on all

of our social

mediums.

LEAVE NOTOUCHPOINTUNTOUCHED

Blog553,000Total number

of sessions

created.

Newsletters 43,470Total number

of subscribers

that receive

our weekly

newsletters.

LIVE Chat550Average number

of LIVE

chats recieved

per month.

Membership815Average number

of Once A

Month Meals

memberships

created per

month.

Website1.4 millionMonthly site tra�c

(views & uniques)

Page 8: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

QUALITY AUDIENCE

Our audience can be reached at home and on the go!

50%Mobile

18% Tablet

32% DesktopDEVICES

THEY USE

Page 9: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

Age Gender

89%

are married.90% 98%

96%

18-24, 9%

25-34, 41%

35-44, 26%

45-54, 11%

55-64, 10%

65+, 3%11%

have some amount of college education.

74% are employed

either full or part time.

have 2 kids or more.

WHOTHEYARE

Marital StatusEmployment & Education

Household Size

Page 10: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

United States86.60%

Canada6.61%

South Africa0.19%

Australia1.86%

Singapore0.11%

Ireland0.17%Netherlands0.13%Germany0.31%

New Zealand0.19%

United Kingdom1.60%

PLACES THEY LIVE

Page 11: Sponsored Ingredients...landing page, coupon site or ecommerce site. • Extended reach through blog and social media pages (Facebook, Pinterest, Instagram and Twitter). • Ingredients

ENGAGED USERS

Once A Month Meals attracts a highly engaged audience that wants to be involved and informed on what they eat.

3:42 Average time in minutes spent on the site, Alexa September 2015. (national average for Lifestyle sites is 2:24 minutes – Polar 2015)

466,071 Average number of recipe pageviews per month.

2,700 Average number of total grocery lists created per month.

12,400 Average number of clicks on linked ingredients.

7,200+ Number of subscribers.