spil games · “games command your attention in a way that nothing else can or will.” gary...

MEDIADECK

Audiences / Creative ad formats / Apps / Web / Available ad formats

Spil GamesJANUARY 2018

For advertisers, this is a massive opportunity”

“Games aren’t just for geeks anymore, they’re bigger than Hollywood.

Xaxis, Video game marketing: breaking the stalemate

Spil Games Office Mussenstraat 15 1223 RB Hilversum The Netherlands Contact T +31 (0) 35 646 63 00 F +31 (0) 35 646 63 01 E [email protected] spilgames.com

BRAND SAFETYAppear alongside brand safe content and

connect with your target audience

VIEWABILITY High attention, viewable placements to ensure

your campaign is seen by our visitors

ENGAGED AND RELEVANT AUDIENCE Boost your brand with our engaged audiences in wanted demographics;

their sessions average around 30 minutes!

THESE BRANDS ALREADY TRUST US:

“Games command your attention in a way that nothing else can or will.”Gary Whitta, Screenwriter. Rogue One: A Star Wars Story, 5/17


BENEFIT FROM OUR NETWORK,UNLOCK AUDIENCES WORLDWIDEAND BOOST YOUR BRAND!

PROGRAMMATICConnect to our network through your preferred channels. Ask our commercial representatives for rates on PMP’s and Preferred Deals.

HIGH IMPACT FORMATS

HIGH QUALITY VIDEOIn-stream video only, no banner. High view through rate, shown in a high resolution player.

Increase the attention rate of your campaign using high impact formats.

$99.6billion $38

billion

game industry movie industry

In 2015 the global game industry grew by 8.5%, to a value of $ 99.6 billion. To put that in context, in the same year the movie industry earned just $ 38 billion!8.5 %

ADVERTISE THROUGH US


AUDIENCE FEMALE MALE

< 18 years 20 % 9 %

18 - 24 years 9 % 6 %

25 - 44 years 21 % 10 %

+ 45 years 15 % 10 %

Audiences

Monthly unique visitors

71.000.000

Average time spent per visit

29,8 MINUTES

Monthly impressions

3.500.000.000

Sources: Spil Games’ Registered User Data, Google Analytics, June 2017

“According to a recent study, women make up 63% of mobile gamers. In some mobile-game categories, this rises to 70%.”

Beyond 50/50: Breaking Down The Percentage of Female Gamers by Genre, Quantic Foundry


Ad Buying OptionsPRIVATE MARKET PLACE PREFERRED DEALS DIRECT DEALSOPEN MARKET PLACE

Bid against the masses in our Open Market Place

Getthefirstlookthroughour Private Market Place

GetpreferredconditionsandclosePreferred Deals

GoforguaranteedinventoryandcloseaDirect Deal

4 WAYS TO BUY ADS:

OUR INVENTORY CAN BE BOUGHT THROUGH:WE TAILOR DIFFERENT DEALS TO YOUR SPECIFIC NEEDS:• Priority(firstlook)• Price-guarantees• Availability-guarantees

OPEN MARKET PLACE PRIVATE MARKET PLACE PREFERRED DEALS DIRECT DEALS

PRIVATE MARKET PLACEFor those advertisers who want to know exactly which site their ads will run on, we offer numerous options in private market-places (PMPs). These will allow you to run your campaign more transparently and effectively.

PMPs are invitation-only auctions to which we invite you to bid in real time on our inventory. To make a deal here, you will need a Deal ID.

PREFERRED DEALSPreferred Deals offer you high-value inventory at a fixed, pre-negotiated price (CPM, floor price).

When you choose our Preferred Deals, you’llgetafirstlookatourinventory before it becomes available to other buyers at the open auction.

Bybiddingatorabovethefixed price, you’ll gain access to the inventory.

DIRECT DEALSWhen you go for a Direct Deal Buy, you can buy guaranteed ad impressions at a fixed, pre-negotiated price.

Take advantage of top-tier inventory such as takeover, rich media or video ads.

“Weofferamultitudeofeffective buying options to cater to your advertising needs”

CONTACT US> [email protected]

The open market place is an open auction available to every advertiser. In a seamless and efficient manner, the advertiser can find numerous sites and massive amounts of ad inventory.

About open auctions:• The most standard way to buy inventory• Buyers bid on publishers’ inventory• Buyers buy inventory without guarantees;

only the site category is known

OPEN MARKET PLACE


SPIL GAMES MOBILE GAMESApps

OPERATE NOW: HOSPITAL SCREENSHOTSOperate Now: Hospital is a drama inspired medical journey, where you

experience being a surgeon and a manager, building a medical team,

and managing a hospital.

Spil Games | genre Simulation PEGI 12 Ads+Offersin-apppurchases


161.747 total

5 mdownloads

in first 3 months!

SPIL GAMES OFFERS A BROAD RANGE OF 4,3Monetization: Free to play with diverse In App

Purchases. In-app Products €2,99 - €99,99 per item

Game languages: EN, DE, FR, ES, IT, CN, RU, PT

Average daily active users: 250.000 (MAU 3.500.000)

Average session length: 8 minutes

Total installs: 10.000.000 - 50.000.000

Completionrate: 90 %

Impressions per user per day: 1.000.000

RATINGAVAILABLE ADS TYPE

ABOUT OPERATE NOW:HOSPITAL DOCTOR

DRAMA-FILLED STORYLINESAs you progress through the game, flashbacksstarttoappearthatglimpseinto your patients’ lives and reminisce about moments of your medical career. You are accompanied throughout your medical journey by loyal allies who help you achieve your objectives.

Have you got what it takes to become the world’s best surgeon and hospital manager?

*

AUDIENCE

AGE

KEY INFORMATION

13 - 17 yrs.

18 - 24 yrs.

25 - 34 yrs.

35 - 44 yrs.

unknown

12 %

32 %

20 %

8 %

28 %

GENDER

Male

Female

Unknown37%

44%

19%

DISPLAY

VIDEO

CUSTOMAVAILABLE ON

MY DOLPHIN SHOWSCREENSHOTSThe favorite dolphin trainer game! With more than 20 million downloads,

My Dolphin Show is loved by dolphin fans all over the world! Jump into the

swimming pool with your dolphin and splash the audience wet.

Spil Games | genre Casual Action & Adventure PEGI 3 Ads+Offersin-apppurchases


720,847 total






Total installs: 10.000.000 - 50.000.000




ABOUT MY DOLPHIN SHOW

Now’s your chance to become a dolphin trainer! With more than 20 million downloads, My Dolphin Show is loved by dolphin fans all over the world!

TEACH TONS OF TRICKS & CREATE YOUR OWN LEVELS

*

AUDIENCE

AGE

KEY INFORMATION

GENDER

Male

Female

Unknown

DISPLAY

VIDEO

CUSTOMAVAILABLE ON

37%43%

22%

AGE

Below 13

13 - 17 yrs.

18 - 24 yrs.

25+ yrs.

60 %

8 %

27 %

5 %

TROLL FACE QUESTSCREENSHOTSThe popular Troll Face Quest games are known for it's nonsensical world of

bafflingpuzzlesthatwillhaveyoubangingyourheadagainstthewall.Ifyou

letitgettoyou,thesecrazylevelsofnon-stoptrollingwillhaveyouadmitted

to a loony bin in no time. Find out when you troll or get trolled.

Spil Games | genre Puzzle PEGI 7 Ads+Offersin-apppurchases


174,998 total

(Based on TFQ Video Games)






Total installs: 10.000.000 - 50.000.000




ABOUT TFQExploretotallycrazylevelsthatwillmakeyou LOL. Unlock wacky achievements and conquer the global trolling leaderboard!

*

AUDIENCE

AGE

KEY INFORMATION

13 - 17 yrs.

18 - 24 yrs.

25 - 34 yrs.

35 - 44 yrs.

unknown

GENDER

Male

Female

Unknown 33%

33%34%

DISPLAY

VIDEO

CUSTOMAVAILABLE ON

SERIES

POPULAR TFQ GAMES

Video Games UnluckyVideo Memes

Sportspuzzle Internet Memes Classic

12 %

16 %

16 %

46 %

7 %

UPHILL RUSH RACINGSCREENSHOTSGetreadyforsomeextremewaterslideactionintheworld’scraziestwater

parksimulator!Surviveaslongasyoucanasyouperformcrazystuntsand

blast through everything in your path! Will you wipe out or will you prove

yourself as a water park pro?

Spil Games | genre Casual Action & Adventure PEGI 3 Ads+Offersin-apppurchases


252.866 total






Total installs: 10.000.000 - 50.000.000

Completionrate (Video) : 75 %



ABOUT UPHILL RUSH RACING

Take the fun to another level when you choose from tons of rad “rides” like bathtubs, sharks, or jet skis, each with their own unique specs.

The new multiplayer mode allows you to challenge friends and other uphill rush enthusiasts. Set up races, beat record, collect diamonds to unlock cool upgrades, and use power-ups to give you a boost.

*

AUDIENCEKEY INFORMATION

GENDER

Male

Female

Unknown

DISPLAY

VIDEO

CUSTOMAVAILABLE ON43%

25%

32%

AGE

13 - 17 yrs.

18 - 24 yrs.

25 - 34 yrs.

35 - 44 yrs.

unknown

13 %

18 %

17 %

46 %

6 %

APP DETAILS

OPERATE NOW: HOSPITAL

MY DOLPHIN SHOW

TROLL FACE QUEST SERIES

MAHJONG

UPHILL RUSH

SARA’S COOKINGPARTY

5 mdownloads

in first 3 months!

MORE THAN 30 APPS PUBLISHED

“In the last two years, we have grown to 250 million installs! Our target is 1 billion installs”.

PLEASE CONTACT US for further details on these or othermarkets not listed.

POPULAR APPS:


MAUAD REQUESTS (AVG per month)

INTERSTITIAL/BANNER REWARDED VIDEO

GRAND TOTAL 18.000.000 42.000.000 40.000.000

ARGENTINA 330.000 1.000.000 800.000

AUSTRALIA 160.000 350.000 280.000

AUSTRIA 60.000 140.000 230.000

BELGIUM 150.000 260.000 260.000

BRAZIL 2.000.000 2.400.000 3.000.000

CANADA 245.000 500.000 450.000

COLOMBIA 255.000 350.000 500.000

FRANCE 500.000 1.000.000 1.400.000

GERMANY 460.000 900.000 1.400.000

ITALY 470.000 830.000 1.000.000

MEXICO 580.000 1.600.000 1,200.000

NETHERLANDS 230.000 570 .000 600.000

POLAND 280.000 1.000.000 550.000

RUSSIAN FED. 1.700.000 5.000.000 3,500.000

SPAIN 360.000 750.000 850.000

SWEDEN 105.000 200.000 230.000

SWITZERLAND 70.000 110.000 170.000

UNITED KINGDOM 470.000 1.000.000 850.000

UNITED STATES 1.600.000 5.000.000 4.200.000

SPIL GAMES GAMING DOMAINSWeb


WEB

US

CAN

LATAM

EU RU

GAME SESSIONS130.000.000

DISPLAY AD REQUESTS 17.300.000.000

VIDEO AD REQUESTS 175.000.000

GRAND TOTAL (Numbers are monthly averages)

US/CANADATotal visits: 12.000.000

EMEATotal visits: 2.440.000

RUSSIATotal visits: 3.800.000

LATAMTotal visits: 3.620.000

WEB DETAILS


DOMAINSA selection of our gaming domains :

Expand your reach, raise awareness and boost engagement with our compelling cross-device ad formats!

PLEASE CONTACT US for further details on these or othermarkets not listed.

gamesgames.com | a10.com | agame.com flashgames.ru | games.co.id | games.co.uk giochi.it | gioco.it | girlsgogames.co.idgirlsgogames.co.uk | girlsgogames.comgirlsgogames.de | girlsgogames.frgirlsgogames.it | girlsgogames.rugry.pl | jetztspielen.de | jeu.fr | jeux.fr juegos.com | juegosdechicas.com mousebreaker.com | ojogos.com.br ourgames.ru | oyunoyna.comoyunskor.com | permainan.co.id | spel.nlspela.se | spelletjes.nl | spielen.com

MAUAD REQUESTS (AVG per month)

DISPLAY VIDEO

GRAND TOTAL 41.080.000 3.822.000.000 51.000.000

ARGENTINA 1.378.000 112.000.000 2.300.000

AUSTRALIA 322.000 50.000.000 126.000

AUSTRIA 182.000 82.000.000 1.000.000

BELGIUM 503.000 130.000.000 1.600.000

BRAZIL 2.286.000 330.000.000 8.500.000

CANADA 866.000 170.000.000 700.000

COLOMBIA 907.000 55.000.000 2.300.000

FRANCE 2.211.000 138.000.000 2.100.000

GERMANY 1.514.000 435.000.000 3.100.000

ITALY 1.781.000 355.000.000 5.800.000

MEXICO 1.662.000 155.000.000 4.000.000

NETHERLANDS 1.307.000 75.000.000 2.200.000

POLAND 3.388.000 760.000.000 7.200.000

RUSSIAN FED. 1.329.000 170.000.000 5.300.000

SPAIN 1.032.000 27.000.000 757.000

SWEDEN 392.000 98.000.000 1.500.000

SWITZERLAND 183.000 70.000.000 745.000

UNITED KINGDOM 1.118.000 90.000.000 360.000

UNITED STATES 5.404.000 520.000.000 1.000.000

AVAILABLE AD SIZES FOR WEB AND APPS

Ad formats


300 x 600

970 X 250

160 X 600

970 X 90

728 X 90

300 X 250336 X 280

AD DIMENSIONS

DISPLAY· Viewability: placements with > 90%· CTR: up to 3%

AVAILABLE AD SIZES

Display/richmediaad formats

FORMATS TYPE PAGE* WIDTH HEIGHT FILE SIZE FILE TYPE

IAB formats Leaderboard HP, CP, GP 728 px 90 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

MPU HP, CP, GP 300 px 250 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

Skyscraper HP, CP, GP 160 px 600 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

Halfpage ad HP, CP, GP 300 px 600 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

Billboard HP, CP 970 px 250 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

Rich Media Takeover HP, CP, GP 100% 125 px ** 100 kb 3rd party code, HTML, JPG, PNG

Expandable Billboard HP, CP 970 px 500 px 100 kb 3rd party code

Expandable Leaderboard HP, CP 728 px 400 px 100 kb 3rd party code, HTML

Expandable MPU HP, CP 500 px 400 px 100 kb 3rd party code, HTML

Mobile web Mobile leaderboard HP, CP 320 px 50 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

Mobile MPU HP, CP 300 px 250 px 100 kb 3rd party code, HTML, GIF, JPG, PNG

* HP (Homepage), CP (Category page), GP (Game page) ** Header

Display/richmediaspecifications

GENERAL DISPLAY SPECIFICATIONS RICH MEDIA SPECIFICATIONS TAKEOVER SPECIFICATIONS

• Allfinalcampaignassetsmustbereceivedaccordingtoadspecifications3 business days in advance in order to guarantee an on-time launch.

• All ad campaigns begin at midnight (CET) local time, unless otherwise agreed.

• All tags served on Spil Games sites must be DFP compliant.

• All audio and video in rich media must be user initiated on click and contain an On/Off Button for sound, and Pause/Replay buttons.

• The billboards and expandables must contain a close button in the upper corner.

• All expandables must be user-initiated on click or mouse-overandretracttooriginalsizeuponmouse-off.

• Video weight in all takeovers and billboards must be max 2.2 MB

• The sides and the bottom of the takeover must fade to the back-ground color via a gradient.

• All visible portions of the takeover can be clickable.

Important Takeover resizing script (shown below) is needed to be implemented in your tag code. This will make sure that all Spil Gamesportalswillresizeaccordingly.

var Spil = window.Spil Games || parent.SpilGames;Spil("advertising.prepare.takeover", {partner: 'somepartner'} );MAX

2.2 MBUser-initiated on click/mouse-over

closebutton


PREROLL/MIDROLL

GENERAL VIDEO SPECIFICATIONS• Allfinalcampaignassetsmustbereceivedaccordingto

adspecifications3 business days in advance in order to guarantee an on-time launch.

• All ad campaigns begin at midnight local time (CET), unless otherwise agreed.

AVAILABLE AD SIZES: VIDEOFORMATS ITEMS PAGE WIDTH HEIGHT FILE SIZE FILE TYPE DURATION ASP. RATIO

Video Pre-roll GP min 640max 1920

min 360 max 1080 2,2 MB VAST URL, VPAID linear URL, mov,

flv,mpeg4,avi,mp4 30 sec. max 16:9

Video Mobile Pre-roll GP min 640max 1920

min 360 max 1080 2,2 MB VAST URL, VPAID linear URL, mov,

flv,mpeg4,avi,mp4 30 sec. max 16:9

* HP (Homepage), CP (Category page), GP (game page) ** Header

VIDEO AD SPECIFICATIONS

• All audio and video must begin automatically.

• When there is no video campaign to be delivered, you must send a proper non-delivery indicator.

• IAB VAST 3.0 Protocol, and lower

• Interaction is permitted, but only on click or mouse-over with a clear call-to-action and limited hot spot.

• All interactive features must include a close button, clearly visible to the user, and send out VPAID standard pause and resume events.

• Spil Games does not support companion ads.• IAB VPAID

Guidelines

VIDEO· Viewability: > 95%· VTR: average > 85%· Duration: max 30 sec · Width: max 1424px

Videoad formats


SponsorshipsHub / editorial promotions

GENERAL SPONSORSHIPS SPECIFICATIONS

• Final assets must be delivered 10 business days in advance, and 10 business days in advance.

AVAILABLE AD : INTEGRATED SPONSORSHIPS

FORMATS ITEMS DESCRIPTIONS WIDTH HEIGHT FILE SIZE FILE TYPE

Integrated Sponsorships Hub Sponsorship Branded mini-site 970 PX Flexible 10 MB URL to minisite

Integrated Sponsorships

Editorial Promotions

Dedicated Editorial positions on portals 462 PX 250 PX max 60 kb JPEG, PNG

* HP (Homepage), CP (Category page), GP (game page) ** Header

HUB SPECIFICATIONS

• Any user data gathered via hubs remains the exclusive property of Spil Games, unless explicitly agreed otherwise.

• The height of game hubs can vary, although it is advised to limit the height in order to prevent users having to scroll to view content.

• If the client doesn’t have their own games, Spilgames’ content can be used after approval by Spilgames.

• Standard Google Analytics tracking will be set up by Spil Games.

• There is a maximum of 5 outgoing links permitted per Hub. • Hubs can only consist of video

content, (branded) games, social media buttons, and other pre-approved downloadable content.

• The borders (skin) of the game hub must be compatible with the creative design of the hub, or the site on which it appears.

• The client is responsible for any advanced (pixel) tracking.

16:9


Apps

GENERAL APPS SPECIFICATIONS

AVAILABLE AD OPTIONS: APPSFORMATS ITEMS DESCRIPTION WIDTH HEIGHT FILE SIZE FILE TYPE DURATION

Display / Rich Media Mobile Interstitials Full screen banner portrait 320 px 480 px 100 kb JPG, PNG -

Display / Rich Media Mobile Interstitials Full screen banner landscape 480 px 320 px 100 kb JPG, PNG

Display / Rich Media Mobile Interstitials Full screen banner portrait 768 px 1024 px 100 kb JPG, PNG -

Display / Rich Media Mobile Interstitials Full screen banner landscape 1024 px 768 px 100 kb JPG, PNG -

Video Video User initiated video Full Screen 720 px 1280 px max 16 mb VAST, MPEG4, MP4, AVI 15 - 30 sec. max

DISPLAY / RICH MEDIA· Interstitial· Banners /Native· MRAID supported

VIDEO· User initiated · Full screen· Max 30 sec.

AD BUYING OPTIONS

• Direct deals for guaranteed delivery with agreed prices

• Spil Games inventory can be reached via the following ad networks:

CONTACT [email protected]

ad formats

• Allfinalcampaignassetsmustbereceivedaccordingtoadspecifications3businessdaysinadvanceinordertoguarantee an on-time launch.

• Close button needs to be visible always for display/rich media interstitial ads.


CUSTOM INTEGRATIONPlease, contact us for more details

A SMALL IMPRESSION OF OUR WORK

Showcases

SpilGamesshowcases

TAKEOVER SPLATOON TAKEOVER

NETFLIX JESSICA JONES

TAKE OVERPLAYSTATION F.C.

BILLBOARDCOCA COLA >

TAKEOVERPIXAR 'INSIDE OUT'

Moreat:spilgames.com/advertisers/showcases


showcases

SPONSORSHIP KUNG FU PANDA TAKEOVER

NINTENDO MARIO SPORTS

TAKEOVERDC SUPER FRIENDS IMAGINEXT

SING TAKEOVER

Moreat:spilgames.com/advertisers/showcases

CONTACT [email protected]

SpilGames


Spil Games Office

Mussenstraat 15 1223 RB HilversumThe Netherlands

Contact

+31 (0) 35 646 63 00 +31 (0) 35 646 63 00

+31 (0) 35 646 63 01

Online

[email protected]

Let’s empower your brand andreachyourmarketinggoals

spil games · “games command your attention in a way that nothing else can or will.” gary...

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