The Amazing Spider-Man 2

Synopsis

Peter Parker runs the gauntlet as the mysterious company Oscorp sends up a slew of supervillains against him, impacting on his life.

IMDB rating of 7.9

Movie Stills from IMDB

Marketing Techniques

There's been teaser trailers and movie trailers released months before the release date of the movie. You find these on the internet (YouTube, official websites, pop-ups on different websites) and also found on during advertisement times on TV.They make trailers to get a general interest to people and creates this 'hype' towards the movie. They're purposely made to be suspenseful as it makes the movie look better and is a persuasive technique to get people to see the movie.

Official Trailer: https://www.youtube.com/watch?v=nbp3Ra3Yp74

Teaser Trailer: http://teaser-trailer.com/movie/amazing-spider-man-2/

Marketing Techniques

They've created many different movie posters as well. These would be found on big billboards in cities, bus stops, side of double decker buses, magazines/newspapers, internet (pop-ups on websites, Google images) They make these to get more popularity because some people may not see just the trailer. It opens up the opportunity for everyone seeing it as busy cities will see the poster. They'll also make different ones with hardly anything on them with just one sentence as it creates more of a mysterious feel like 'What does that mean?' which is another persuasive technique because people will pay to go see what it means. It also gives more of a hint as to what it's going to be about if it shows the good guy and the bad guy.

Marketing Techniques

UK movie premier in London

On Thursday 10 April, in London’s Leicester Square there was a red carpet premier where many stars including the cast, directors, producers etc and there was a crowd of fans, media/press and paparazzi to see the launch of the movie and too see the movie first. This creates yet again a hype towards the movie as it means it gets into the media, newspapers, internet etc and it means more people get to hear about it and means more people will go see it. It shows people who are in the movie and sometimes people will go see a movie if a certain celeb are in it which is also another good persuasive technique.

Distributed by - Columbia PicturesRelease dates - April 16, 2014 (International) May 2, 2014 (United States)Budget - $200–255 millionBox office - $47,000,000Studio - Columbia Pictures, Marvel Entertainment