spiceworks unplugged boston, july 19, 2012
DESCRIPTION
TRANSCRIPT
SMB IT Pros Sound Off
To secure comp’dtickets for Red Sox tonight!
Why are we here?
Sales Pitch?
Product Demo?
…okay, maybe
$792B in YearlyIT Purchasing
7M IT Pros/IT Service Providers
197M Employees/18M Companies
1234 4567 7890 0987
JOHN D TECHPURCHASER
$
Employee Size: 1-999
IT
How can they be reached effectively and
efficiently?
The Elusive Global SMB IT MarketA tough nut to crack, but represents 50% of the total IT spend
Data based on Gartner, ITAA and Dept. of Commerce statistics.
What do you think of when we say
“Spiceworks?”
Cool name.
Lame name.
Isn’t that a BBQ place nearby?
They’re the ones trying to ‘Spice IT Up.’
Free network management software.
Organizing my pantry.
Social business app for IT.
Paprika …bless
you.
IT IT ITIT ITIT V
IT IT ITIT ITIT ITIT V
IT ITV
IT IT ITIT IT ITIT
IT IT ITIT ITIT IT ITIT
IT IT IT
A Problem Solved: Spiceworks
Community
Vendors Commerce
Free IT Application
SMB IT Pros Worldwide Use SpiceworksFastest growing Social IT app in history
* 2012 Estimated
Daily Growth: 2,100 new users 1,150 new companies 12,000 printers added 78,000 computers added
Network Scale: 122 million devices 68 million employees 1.3 million companies $370 billion in IT budget
Monthly Metrics: 2.1M Monthly Unique Visitors 44M Monthly Impressions 403M User Minutes in Application
2006 2007 2008 2009 2010 2011 2012*
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
2,750,000
Over 2,100 added every business day.
IT
July
Solve Problems
Buy
Manage Track
Research PurchaseGet Advice
Managing Their Networks 9-to-5
Monthly Engagement
Source: Nielsen Q3 Social Media Report, Spiceworks
Total Time in App(in thousands, per month)
5 , min.3 4 5 7 2 5 8,, min.4 0 3 2 9 3,, min.3 2 5 6 7 9,
Avg. Time per User(in hours : minutes, per month)
06:21
04:29
00:32
‘CIOs of SMBs’ are a MythIT at SMBs is not part of the C-suite
No IT on staff.
* Typically supported via ISPs & MSPs
1 - 19 20 - 99 100 - 499 500+
Typical Org Structure (Employee Size)
612K companies
6% of usage
IT
IT IT
IT
Help Desk
ISPMSP
“the IT Guy” IT Dir./Mgr.
IT
IT
IT IT
IT IT
IT IT
IT
VP of IT/Dir.
Server Mgt.Network Mgt.
IT ITServer Mgr.Network Mgr.
384K companies
13% of usage
264K companies
50% of usage
39K companies
31% of usage
Even as IT organizations grow, in staff and responsibilities, the decision makers are ‘downstream’ and are where you want your brand to be.
81% of users are primary IT decision maker at their company
Marketers and Agencies are ‘Going Social’
• Publishers decide what content matters
• IT pros are “on an island”• Social is a ‘bolt-on’ offering• Old data, older methods• Poor registration/targeting
Traditional Media B2B Social Networks
• IT pros and vendors share insights• Word-of-mouth amplifies reach• Influencing one = influencing
many• Immediate feedback/impact• Highly targeted
IT IT ITIT ITIT V
IT IT ITIT ITIT ITIT V
IT ITVV
V
IT
IT
IT
V
Vendor =Passive advertiser
Vendor =Interactive, trusted
participant
IT
IT
IT
Now, our panel…
Today’s Unplugged Panelists
Jamie Fitzemeyer – Network Administrator, CaLLogix, Inc.
Steve Kleine – Server Administrator, New England College of Optometry
Jonathan Schmid – Director of Innovation & Technology,
The Meadowbrook School of Weston
Harry Terkanian – IT Director, Town of Truro
Jamie Fitzemeyer
Steve Kleine
Jonathan Schmid
Harry Terkanian
Getting Started in Spiceworks
As a technology marketer, how can you best take advantage of the opportunity and get well positioned
inside Spiceworks?
1. Banner and Display Ad exposure
2. Social media engagement (Green Guy and Marketer accounts…
3. Research (Voice of IT, surveys, panels, polls, etc…)
4. Events (Unplugged, SpiceWorld…)
5. Request for Quote feature
Thank you.