spencer stephens chief technology officer · chief technology officer sony pictures technologies....
TRANSCRIPT
Spencer Stephens
Chief Technology OfficerSony Pictures Technologies
Consumers are Unsatisfied buying movies online
Buying ExperienceSelection
Buying from brand you trustAbility to watch on TV
Newest ReleasesPrice
Share w/ familyConfidence you can keep using if HW failure
Confidence you can keep using if switch device brandKeeping track of what you own
Ability to move to non-TV devices
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
Re lative s atis fac tion
Source: UltraViolet Consumer Insights Survey, Oct. 2010; conducted for DECE by AbsolutData Technologies; n = 1,025
Areas of lowest satisfaction are among
those directly addressed by UltraViolet
(on scale of -2=least satisfied and +2=most)
4
DIGITAL DISTRIBUTION: REALIZING POTENTIAL
So much promise!
Promise
Capabilities
Future
REALIZED VALUE – SO FARPOTENTIAL VALUE OF ENTERTAINMENT
industries respond
Digital media technology leaders
DECE: UNITED TO CREATE ULTRAVIOLET
– Standard “product” for age of pervasive Internet and Cloud Services
The ultraviolet experience
LOOK FOR THE LOGOWHERE YOU SHOP
The ultraviolet experience
YOUR ULTRAVIOLET ACCOUNT
LOOK FOR THE LOGOWHERE YOU SHOP
The ultraviolet experience
YOUR ULTRAVIOLET ACCOUNT
LOOK FOR THE LOGOWHERE YOU SHOP
WATCH WHEREVER, WHENEVER
Download
Streaming
Share
Physical Media
Rights Locker 6 x Members
Online Streaming Access
Physical Copy Option
12 x Registered Devices for
Offline Playback
The ultraviolet Usage Model
• 5 approved DRMs for download
• 12 approved streaming methods
• Apps like Vudu and Flixster put UltraViolet on connected TVs, Blu-ray players and games consoles
Walmart Service Announced
Cons umer Adoption
Sys tem Operational
UltraVio le t Titles launched
Current Status
Now 3 Ways for Consumers to engage
With New Release BDs and DVDs
Via EST Via Disk to Digital
October 2011• UltraViolet launches in USFebruary 2012• 1,000,000 Household AccountsApril 2012• 2,000,000 Household Accounts
International Expansion
Common File Format
More Title Availability
Rollout of Services by Retailers
Broad Consumer Marketing
The Year Ahead