speaker: miguel angel martín
DESCRIPTION
"The art of social networking online and offline"Find what you need through networkingTRANSCRIPT
THE ART OF NETWORKING ONLINE AND OFFLINE
How to make and gain goodbusiness contacts
Miguel Angel Martin
11/4/2011
MIGUEL ANGEL MARTIN• Trainer since 1988.
• Marketing experience since 1990.
• Publishing management experience since 1992.
• Training management experience since 2003.
• Social Media experience since 2004.
• Social Media Marketing experience since 2007.
• Online Marketing and Social Media Marketing consultant.
• XING Aragón Ambassador.
• Board member of ASONET.
• Social Media contributor in Aragón Radio.
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WHAT IS NETWORKING?
• Social structure composed by
nodes which are bound by or more
interdependency structure.
• 2nd meaning: To plow relationship
with people who can help you
professionally.
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YOUR NETWORK OUTSIDE THE WEB
Who are your contacts’ contacts?
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YOUR NETWORK OUTSIDE THE WEBSpontaneous reccomendations
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???
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YOUR NETWORK WITHIN THE WEB
Visible contacts
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YOUR NETWORK WITHIN THE WEBYou can check your contacts’
contacts
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YOUR NETWORK WITHIN THE WEBAnd widen your professional
network
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WHO ARE MY PROSPECTS?
• Identify target market
• Find where I can meet my bestprospects
• Who do I really want to meet?
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FOUR SIDES OF NETWORKING
Casual network
Online network
Knowledgenetwork
Strong network
You
ONLINE NETWORKING
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@
• Social networking is here to stay.
• Democractic structure.
• Not substitute for real contact.
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FUNDAMENTALS
• Visibility
• Credibility
• Profitability
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SOCIAL NETWORKING
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PROFESSIONAL SOCIAL NETWORKING
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MICROBLOGGING NETWORKING
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BE ORGANISED
• Schedule your timing.
• Decide which networks are mostsuitable.
• Actions toward productive relatioshipbuilding.
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YOUR STRENGTHS
• Are you a sociable person?
• Do you like public speaking?
• Check your professionalbackground.
• How much do you know aboutyour area in terms of business?
• What other skills can you use?
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KEEP IN MIND
Online networking is a means
not an end.
FACE-2-FACE NETWORKING
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TYPES OF NETWORKING
• Conducted way.
• Freeway
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BEFORE THE EVENT
• Get to know about the event.
• Send right body language.
• Get organised.
• Rehearse your elevator speech
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ELEVATOR SPEECH
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AT THE EVENT
• Identify other people’spresentations.
• Check for the most appeal ones.
• Get involve into micro-groups.
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BE A GOOD LISTENERHuman brain can think at 450 wordsper minute.
The average person speaks at 150 words per minute.
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FOCUS YOUR ATENTION
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ICE BREAKING• What dou you like best about what
you do?
• Why did you get started into [yourbusiness] direction?
• What are your biggest challenges?
• Where else do you usually network?
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YOUR UNIQUE SELLING PROPOSITION
POST NETWORKING
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YOUR DATA BASE
• Create a DB from every event.
• Follow up.
• Get referrals.
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WHAT ELSE?
• Build quality relationships.
• Be patient.
• Gain their confidence.
– Your profession
– Educate others about your business
– Help others get closer
– Invest time in others’ businesses
• Who’s who.
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TO SUM UP• Set goals.
• Find your networking events.
• Focus on your target.
• Have your elevator speech ready.
• Be sociable.
Thanks for your attention
Miguel Angel Martín
http://www.facebook.com/SM.MAM
http://www.twitter.com/ma_martin
https://www.xing.com/profile/MiguelAngel_Martin
http://miguelangelmartin.blogspot.com
http://es.linkedin.com/in/miguelangelmartin