speak your voice: is conference 9.16.10
DESCRIPTION
Have you found your voice? It is important to dissect and analyze what your message should be when communicating with your target audience.TRANSCRIPT
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INTEGRATING STRATEGIC CONTENT ON SOCIAL MEDIA CHANNELS
IS Conference September 16, 2010Allie Herzog, President and Founder of
integratePR
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Who do you want waiting for you after
school?
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Who do you trust more?
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What really matters?
The voice or the sound?
The words or the smile?
The medium or the substance?
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Finding your Voice
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William Randolph
Hearst
Philo Farnsworth
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Mark Zuckerberg
Eric Schmidt
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Finding your Voice
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DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted
Dissect
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Distinctive
What’s unique about your business vs. competitors?
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Informative
43.7 percent of purchases are affected by word of mouth
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Succinct
Make sure your key message is short, to the point and easy
to understand.
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SUPER
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ExcitingWhat will your audience rally
behind you on?
What do THEY really care about?
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Creative
Let your brain take you wherever it can.
“To raise new questions, new possibilities, to regard old problems from a new angle requires a
creative imagination and marks the real advances in science.”
- Albert Einstein
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Targeted
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Social Media Toolbox
BlogSocial Networks
Microblogs
Community Forum
Location Based Apps
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Finding YOUR Voice
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DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted
Dissect
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Speak your Voice
Create an editorial calendarPolicy document
Crisis planPublicity program
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Whatever that voice may be…
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IS conference 2010Integrating strategic content on social media
channels