Inspired by the beauty and freedom of travel, Midsummer Star is a growing jewellery wholesale and

online retail company specialising in unique sterling silver and gemstone creations. Run by a husband-

and-wife team, Midsummer Star started out as a passion project selling jewellery through market

stalls. As demand grew, a web store was set up, and the company now wholesales and retails

exclusively online, to customers all over the world.

Why did Midsummer Star choose JCurve ERP?Once the business went online, Midsummer Star started to experience growth in sales. A social media marketing strategy resulted in jewellery bloggers and influencers discovering the brand and creating a need to scale operations quickly.

Krishnan Borthwick, Midsummer Star’s co-founder, knew that the business was capable of meeting a growing demand for its products, however a reliable platform, that could handle Midsummer Star’s complex inventory, would be vital to success.

Krishnan had previous experience using NetSuite. When he investigated JCurve ERP, the small business edition of NetSuite, he recognised it had a vast amount of versatility. Based on an enterprise product, JCurve ERP’s small business edition could meet existing needs and empower business growth well into the future.

Having decided on JCurve ERP, importing existing business data from spreadsheets was quick and simple. Within a couple of months, the system was supporting financials, inventory and order management, sales and customer management.

Midsummer Star Co-Founders: Krishnan and Rachel BorthwickLocation: Sydney, NSWIndustry: Wholesale distribution & eCommerce: Jewellery

Case study

We went from basically zero to a million-dollar turnover in 12 months. That wouldn’t have been possible with other software.

Sparkling success with JCurve ERP

1800 528 783 info@jcurve.com.auwww.jcurvesolutions.com/ERP

Empowered business growthThe company’s results since deploying JCurve ERP have been spectacular. Midsummer Star went from zero to $1m dollar turnover in only 12 months, expanding from its original market stall customers to major international clients. The JCurve ERP platform can easily handle the 700+ lines and 3,000+ variants in the company’s inventory, allowing Krishnan to add attributes efficiently at line level.

A major advantage has been JCurve ERP’s ability to make Midsummer Star appear as a “big fish” and transact and communicate efficiently with large global customers.

“We were picked up by a big account, and they had specific requirements in terms of how they needed the transactions to be presented to them. The versatility and flexibility of JCurve ERP enabled me to configure it quickly, to meet what they wanted.”

JCurve ERP being online and securely accessible by web browser also helped. Midsummer Star moved location six times in its first two years of operations, and each time staff were able to get operations up and running in record time.

Another benefit was JCurve ERP’s ability to differentiate between transaction types, and the comprehensive reporting it offers. Historical sales data and trends are leveraged for more accurate re-ordering and to ensure supply matches demand in the lead up to Christmas and other busy seasonal periods.

Krishnan says that JCurve ERP’s efficiency allows Midsummer Star to pick, pack, and ship within 30 minutes of orders being received and paid for – far quicker than many of its competitors. On order placement, the team receives automated email alerts advising of those orders, and actions

them in real-time. Krishnan’s role-based dashboard allows him to see what’s happening within the business at any time.

Today, Midsummer Star is handling over 5,000 sales transactions per year and plans to grow by another 50% over the next 12 months.

Outcomes

JCurve ERP allows us to be everything to all people. We’re selling to multi-store and single-store retailers, as well as end customers.

2015 2018

From market trader to global jewellery brand in 3 years

Australia

Australia

Russia

NoumeaFiji

New Zealand

NetherlandsUK

Chile

1800 528 783 info@jcurve.com.auwww.jcurvesolutions.com/ERP

$0 to $1 million turnover within a year

5,000 sales transactions per year

Advanced reporting to support informed business decisions

Tight control of inventory of 3,000+ items

Transacting with customers of all sizes

(from individuals to international retailers)

Pick, pack and ship within 30 minutes of

orders being received and paid

30mins