spacebook: lessons learned from nasa emma antunes nasa goddard space flight center...
TRANSCRIPT
What is Spacebook?
NASA Spacebook is a social network for group collaboration that features:- User Profiles
- Group workspace - Wikis
- File sharing
- Discussion forums
- Social Bookmarks
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Why did we do it?
We wanted to use Social Media to:- Improve business processes
- Build effective relationships with our stakeholders and partners
- Drive innovation & discovery
Why did we do it?
Innovation & Discovery: NASA’s Business- Innovation happens at the intersection of disciplines
Why did we do it?
Why did we do it?
Design Lessons
Know your community & what they need- What problems could we solve with better access
to tools & information?
- What keeps our community up at night?
- Meet with stakeholders & get their feedback. Iterate!
Plan for content sustainability- Take advantage of existing processes & content sources
- Don’t expect anyone to change their process for you
Design Lessons
Don’t throw technology at people- Design first, Technology Second
Answer “what’s in it for me” for every user segment
- Give them something they can use even if they don’t author
NASA Demographics
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40-60 year olds
People Lessons
…Fear…Uncertainty…Doubt
People Lessons
Same concerns as email 20 years ago- Perceived Loss of Control
- Fears about Appropriate Use
What did we learn?
Need for training on social media concepts- How do I use this for work?
- What are the rules of behavior?
- What is “official?”
Change in Publishing Paradigm
Who- Shift in training needs; new community needs to learn
rules/conventions around web publishing
What- Share responsibly: information categories still apply
When- Information release procedures need to be updated
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Enterprise Lessons
Internet Conventions have to adapt- Friends “connections” or “contacts”
- Open access to profile information
What did we learn?
Keys to success
- Training & Education
- Information release strategy
- Misuse reporting
- No anonymous publishing
Summary
Use enterprise social media to meet business goals
Focus on the people first, then the technology decisions are easier
- Plan for user adoption
- With change comes FUD: apply your people management skills