spa zen event new menu launch 09.04.14. ideas a fruitful escape
DESCRIPTION
A fruitful escapeTRANSCRIPT
![Page 1: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/1.jpg)
Spa zen eventNew menu launch 09.04.14
![Page 2: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/2.jpg)
ideas
![Page 3: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/3.jpg)
A fruitful escape
![Page 4: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/4.jpg)
Creative Rationale
One of the main benefits of the spa is to escape reality – and what makes our new menu really special is the fact that it features a wide range of fruit-based all-natural products. Our event, and spa, offer people: a fruitful escape.
![Page 5: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/5.jpg)
e-invite
![Page 6: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/6.jpg)
![Page 7: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/7.jpg)
DM / INVITE
The direct mailer is a real fruit rapped with an organic paper.Where our invitation is printed
![Page 8: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/8.jpg)
Messages across the venue
At the venue we’ll brand each corner, following our fruitful theme
Massage Area bar Area
Food areaConsultation area
![Page 9: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/9.jpg)
Giveaways
Option1 A hamper with a gift voucher, and threefruit-scented candles.
candles.
Option2 We give a fruit basket with a special touch – a fruit cutter. We rotate between three different ones (apple, banana and cucumber), so each basket is a little bit unique.
![Page 10: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/10.jpg)
It’s only natural
![Page 11: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/11.jpg)
Creative Rationale
In keeping with the movement toward organic and healthy lifestyles, we highlight the main benefit of the fruit – it’s all natural.
![Page 12: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/12.jpg)
e-invite
![Page 13: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/13.jpg)
![Page 14: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/14.jpg)
DM / INVITE
A fruit-Scented card that gives the real scent of the fruit.We can print different kinds of fruits.
![Page 15: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/15.jpg)
Messages across the venue
At the venue we’ll brand each corner,following our Natural theme.
Massage area Food area
bar Area Consultation area
![Page 16: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/16.jpg)
Giveaway
Wrapped elegantly in tulle, we give people a nature-filled gift. In it are cucumbers and kiwis cut in circles for their eyes, and strawberry and avocado to mash into a facemask pulp. We also include three all-natural face mask recipes, along with the voucher.
And an organic goody bag containing our vouchers fruits …
![Page 17: Spa zen event New menu launch 09.04.14. ideas A fruitful escape](https://reader036.vdocuments.site/reader036/viewer/2022062306/5a4d1b077f8b9ab059988ad3/html5/thumbnails/17.jpg)
THANK YOU