southeast asia market sizing for internet commerce

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What is the addressable base in SEA ? SG, MY, TH, ID, PH, VN = 6M – 30M (1% to 5% from 640M ) User Base Total Addressable Base (~640M) Active Users (1%, 5%) 5 Feature Phones ~360M 3.6M-18M 4 PC Internet Base (Café Wifi): 90% ~92M 0.9M-4.6M 3 PC Internet Base (owned): 10% ~10M 0.1M-0.5M 2 Tablets Base SG = 800k 0.01M-0.05M 1 Smartphone Base ~150M 1.5M-7.5M Nelson Wee’s Profile | Twitter: @ nelsonwee | http://www.slideshare.com/nelsonwee

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This slide provides a dipstick into what the possible addressable base could be like in Southeast Asia markets for users of smartphones, tablets, PC, Internet Cafes and feature phones - by no means comprehensive. Yet by taking a 1% to 5% conversion to active users, coupled with a fast growing smartphones and tablets base, the market potential in Southeast Asia markets (Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam etc) is evident.

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Page 1: Southeast Asia Market Sizing for Internet Commerce

What is the addressable base in SEA? SG, MY, TH, ID, PH, VN = 6M – 30M (1% to 5% from 640M)

User Base Total Addressable Base (~640M)

Active Users (1%, 5%)

5 Feature Phones ~360M 3.6M-18M

4 PC Internet Base (Café Wifi): 90%

~92M 0.9M-4.6M

3 PC Internet Base (owned): 10%

~10M 0.1M-0.5M

2 Tablets Base SG = 800k 0.01M-0.05M

1 Smartphone Base ~150M 1.5M-7.5M

Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

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