globalisation vs localisatione-conomy sea 2018 | google temasek e-commerce and other sectors in...
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Globalisation vs Localisation
• Globalisation - refers to business activities related to marketing a product or service in multiple regional markets
• Localisation - the process of modifying any aspects of a product or service to make it suitable for a specific market
THE IMPACTS OF COVID-19
Temporary Closure or even Permanent Shut-down
source: Forbes 2020
THE IMPACTS OF COVID-19
Temporary Closure or even Permanent Shut-down
Some Consumer Behaviours During Pandemic May Become Permanent
Online food delivery
source: Forbes 2020
THE IMPACTS OF COVID-19
GERMAPHOBIA
Temporary Closure or even Permanent Shut-down
Some Consumer Behaviours During Pandemic May Become Permanent
Online food deliveryHygiene & safety
source: Forbes 2020
THE IMPACTS OF COVID-19
Temporary Closure or even Permanent Shut-down
Some Consumer Behaviours During Pandemic May Become Permanent
Online food deliveryHygiene & safetyRemote work
source: Forbes 2020
THE IMPACTS OF COVID-19
Temporary Closure or even Permanent Shut-down
Some Consumer Behaviours During Pandemic May Become Permanent
Online food deliveryHygiene & safetyRemote work
Tradition to Digital (e-Commerce)
source: Forbes 2020
• 72 percent of shoppers prefer to buy products in their native languages
• 60 percent rarely or never transact with websites that provide English-only content.
source: Common Sense Advisory
10 COUNTRIES 12 LANGUAGES
e-Conomy SEA 2018 | Google TEMASEK
Young, Tech-Savvy, CALD* Buyer Groups
* Culturally And Linguistically Diverse (CALD)
e-Conomy SEA 2018 | Google TEMASEK
e-commerce and other sectors in Southeast Asia (SEA)
e-Conomy SEA 2018 | Google TEMASEK
e-commerce and other sectors in Southeast Asia (SEA)
‘Fragmented’ e-Commerce Markets in the Southeast Asia
Content is Crucial
Content is Crucial
Speed is Key
Multilingual/ Localised Content is King
Localisation Mistakes
Localisation Mistakes
Bi Bim Bap - rice or noodle???
Localisation Mistakes
Traditional approaches to translation are failing
Success Story - Globalised Brand / Localised Contents
Success Story - Use of AI Technology and Specialised Linguist
Product descriptions
e-Comm
Membership
Fitness app
MarketingCampaign
MT Eligibility by content type
Quality
Scal
e
cost saving
• How Do You Build A Localised Content Website?
Build A Localised Content Website via Localisation Automation
Localisation plugins that will save you hours of efforts!
If you store content in a CMS such as WordPress, Drupal or Magento, downloading it manually and sending it over to translation vendor is a time killer. Localisation plugins will help you set up a process, where any new or updated contents gets pushed for translation and pulled back automatically
Why it is better• Minimise data/ file error• No more manual work• Quicker time-to-market
Localisation Process Made Easy!
Client-Controlled ProcessClient-Controlled ProcessClient-Controlled ProcessControlled
environment
Set Up Push Source Data Sync with CMS
Localisation Process
Published!
Our Solutions
2020 Copyright ® AISA Digital Pte Ltd
Localisation plugins that will save you hours of efforts
If you store content in a CMS such as WordPress, Drupal, Magento or even GitHub, downloading it manually and sending it over to translation vendor is a time killer. Localisation plugins will help you set up a process, where any new or updated contents gets pushed for translation and pulled back automatically
Why it is better• Minimise data/ file error• No more manual work• Quicker time-to-market
How it worksCMS Plugins
Our Solutions
2020 Copyright ® AISA Digital Pte Ltd
What it isNeural machine translation (NMT) is a still-novel approach to automatic translation based on artificial neural networks, vast “webs” elements interconnected not unlike neurons in animal brains.As of 2020, neural machine translation is almost universally accepted as the most accurate, fluent, and versatile approach to automatic translation.
Why it is better
• Real-time Delivery• Hear-human voice• Automation
AISA Portal (https://www.aisa.digital/aisa-portal)
AISA NMTs available in Global NMT marketplace
2020 Copyright ® AISA Digital Pte Ltd
SmartCAT’s WebUI (Screenshot)
https://www.smartcat.ai/extensions-directory/
Thank you!