south fl business journal 2015
TRANSCRIPT
6 SIMPLE Ways to See More Results in 2015!
#1: Fix your site!
5 Website Pitfalls
• Color Pollution
• All images, no content
• Critical Keyword Phrases
• Critical info not above the fold
• No Opt-in box
What’s wrong with this picture?
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
Bonus: Make your site mobile responsive.
#2 Get Comfortable with Google+ Local Business
• Important piece of search engine real estate
• Often viewed more times than your Website
• People trust these pages more than Websites
• People make decisions based on reviews
You Must be Proactive in Getting Positive Reviews
Some are Just Rotten
#3: Don’t Let Your Social Media Sites Die on the Vine!
Nothing kills credibility faster than an
untouched profile.
How to Build Your Numbers
• Attendees
• eMail Blast
• Promoted posts
• Website!
• eMail Signature
• Run contests
#4: Create Unbreakable Relationships
Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
#5: Use the Get Introduced Feature
#6 Stay ‘Top of Mind’ with Clients and Prospects
Post Compelling Content on LinkedIn
• FAQs
• Client Case Studies
• Client interviews
Syndicate to Keep Your Sanity
In Summary!
• Fix Your Site!
• Google+ Local Biz
• Don’t let your sites die on the vine
• Use Facebook to Strengthen Relationships
• Use the Get Introduced Feature
• Create compelling content
Thank you!
• www.ebootcamp.com
• 248-388-9788