SOUTH AFRICAN FAST FOOD/QSR INDUSTRY LANDSCAPE REPORT

COMPILED: JULY 2019

Insight Survey is a South African B2B market research company with more than 10 years experience, focusing on

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▪ From strategic overviews of your business’s competitive

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▪ Competitor pricing research

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FOOD AND BEVERAGES INDUSTRY REPORT CLIENTS

Our Food and Beverages Industry Landscape reports have been purchased by global and South African companies:

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REPORT OVERVIEW

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The South African Fast Food/QSR Industry Landscape Report (142 pages) provides a dynamic synthesis of industry research,

examining the local and global Fast Food Industry/QSR Industry from a uniquely holistic perspective, with detailed insights into the

entire value chain – from manufacturing to retailing, market size trends, industry trends, industry drivers and challenges, and pricing

analysis.

For the Global Fast Food Industry Section:

What are the current market dynamics of the Global Fast Food Industry?

What are the key markets within the Global Fast Food Industry?

What are the Global Fast Food industry trends, drivers, and challenges?

For the South African Fast Food Industry Section:

What are the current market dynamics (market size, market value: 2013-2018 Actual, 2019-2023 Forecasts, market environment)

of the South African Fast Food Industry?

What are the South African Fast Food industry trends, drivers, and challenges?

What are the latest SA Food trends in terms of food festivals, food markets, food trucks, and online ingredient delivery services?

For the South African Retail, Competitor, and Pricing Analysis Section:

Who are the key retail players in the SA Fast Food industry?

How are each of the Fast Food competitors positioned in the market?

What is the latest marketing and advertising news for each of the Fast Food competitors?

What is the pricing and recent promotions by category: Burgers, Chicken, Pizza, Pies, and Other?

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

SCREENSHOTS FROM REPORT

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142 page report filled with detailed charts, graphs, tables, and insights

617.6

851.6

0

100

200

300

400

500

600

700

800

900

2019 2025*

GLOBAL FAST FOOD MARKET: 2019 & 2025*(IN US$ BILLION)

❑ Market growth is also being experienced due to plans for robust

expansion by key market players into developing countries.

❑ Growth is predicted to remain strong due to widening applications, as

well as strengthening of consumer spending power, while increases in

terms of the import and exports of Fast Food are also expected.

❑ Despite the forecast market growth, the high setup costs involved in

entering new markets, as well as the increasing health awareness trend

amongst global consumers, will act as constraints in the industry in the

future. Additional challenges within the market include food regulations,

intensifying competition, as well as a rising demand for high quality

products at affordable price points.

The global Fast Food market is expected to reach a total

of US$617.6 billion in 2019 (as illustrated in the adjacent

graph) and is expected to grow at a compound annual

growth rate (CAGR) of 5.5% for the period 2019 to 2025.

❑ In terms of segmentation, the global Fast Food market is

segmented by type into Chicken, Burger/Sandwich, Asian/Latin

American Food, Pizza/Pasta, Seafood, and Others.

❑ The Burger/Sandwich segment held the largest share in 2018 as a

result of its wide product line, which includes hamburgers,

cheesburgers, and giant burgers, amongst others. At the same

time, the Pizza/Pasta segment is expected to record the highest

growth between 2019 and 2025.

❑ Growth of the global market is being driven by changes in terms

of consumer preferences, increasing working populations, rising

numbers of Fast Food restaurants, as well as the growth of

international cuisine in local markets.

❑ More specifically, the rise of urban populations globally is driving

market growth due to increased demand for inexpensive, as well

as faster meals. Additionally, changes in lifestyles and taste

preferences are also driving and shaping the global market.

7Source: MarketDataForecast; EnvisionIntelligence; ResearchAndMarkets Image Source: Pixabay; Forbes; Pixabay2

SAMPLE FROM REPORT:GLOBAL INDUSTRY OVERVIEW

SAMPLE FROM REPORT:SA INDUSTRY TRENDS

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Pots and Bowls

❑ Pots and bowls continue to trend in the food industry, and

specifically the Fast Food industry. First starting with the Hawaiian

poke bowl, the concept has since developed extensively to the

point where a variety of different bowls are now available,

featuring diverse flavours and ingredients.

❑ This trend has also been observed in the South African Fast Food

industry. For example, Nando’s offers a Boujee Bowl and Veggie

Bowl. Their Boujee Bowl consists of chicken strips on spicy rice

with seasoned corn and roasted red peppers, while their Veggie

Bowl features halloumi instead of chicken strips. Furthermore,

Fishaways offers Seafood Hot Pots that consist of hake nuggets

or shrimp with spicy rice.

❑ In terms of their breakfast offering, Kauai’s menu includes a Mexi

Egg Pot, a Pesto Egg Pot, a Protein Egg Pot, and a Breakfast

Bowl. They also have a range of warm bowls for lunch or dinner,

which includes the Winter Nourish, Mexi Fresh, Asian Rainbow,

and Butta Chicken bowls.

❑ It is evident that pots and bowls will continue to be relevant in the

Fast Food industry in the future and industry players are expected

to continue to offer these types of food offerings.

Branded Fast Food Apps

❑ It is evident that technological advances are having a profound

impact on both the South African Fast Food market, as well as the

behaviour of consumers.

❑ In response to this, industry players are increasingly introducing

their own branded mobile apps and utilising creative strategies to

encourage customers to download and use them. Steers, for

example, recently had a campaign where they offered their

customers a free 1 litre Coke with their first app order.

❑ Burger King South Africa launched their app by offering the first

5,000 customers to download the app a free WHOPPER Jr.

burger. The Burger King app allows customers to pay for their

food, gift meals to others, as well as earn 5% back on all their

purchases.

❑ Kauai also recently introduced a new app, which allows customers

to schedule their order in advance, pay for the order and then skip

the queue when they collect it. The app also enables customers to

earn cash back, loyalty points, as well as Kauai rewards.

❑ The Fast Food industry is changing, and consumers are moving

more towards online purchases. As a result, Fast Food industry

players will continue to utilise and improve their online offerings in

order to remain relevant.

Source: BusinessLive; Steers; Kauai; BurgerKing; Bowls; Kauai2; Nandos; FishAways Image Source: Icon; Icon2

• Debonairs Pizza

• Fishaways

• Mugg & Bean

• Steers

• Wimpy

FAMOUS BRANDS LIMITED’S FAST FOOD COMPANIES:

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The company was founded in the 1950’s by George

Halamandres and, since then, Famous Brands Limited

has become one of the leading branded food service

franchisors in Africa.

❑ Famous Brands Limited operates through a vertically integrated

business model that consists of three pillars, namely

Manufacturing, Logistics, and Brands.

❑ The company’s brand category consists of 25 restaurant brands

and houses a total of 2,871 restaurants across South Africa, the

United Kingdom, Africa, and the Middle East, amongst others.

❑ Their brands portfolio consists of Leading and Signature brands.

The Leading brands are also sub-divided into Fast Casual, Quick

Service, and Casual Dining.

❑ Casual Dining brands includes restaurants, such as Wimpy and

Mugg & Bean, whereas Quick Service brands includes Debonairs

Pizza, Steers, and Fishaways.

❑ Some of their most dominant restaurant brands include Steers

with a total of 600 restaurants, followed by Debonairs Pizza, with

a total of 569 restaurants, and Wimpy with a total of 467

restaurants.

Source: FB1; FB2; FB3; FB4; FB5; FB6 Image Source: FamousB; Deb; FishA; Steers; Wimpy; M&B; Burger; Pizza; Shake

SAMPLE FROM REPORT:SA RETAIL ANALYSIS: FAMOUS BRANDS LIMITED

SAMPLE FROM REPORT:SA COMPETITOR ANALYSIS: DOMINO’S PIZZA OVERVIEW

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Domino’s Pizza Stores:

2019: 81 SA Stores

Established in 1960, Domino’s Pizza is one of the leading

Fast Food pizza franchises globally with more than

10,800 outlets across 70 countries.

❑ In South Africa, Domino’s Pizza currently has 81 outlets across

the country and offers free delivery services. Domino’s Pizza was

also one of the first quick service restaurants (QSR) to launch an

online ordering platform in South Africa.

❑ Their online ordering platform includes a Pizza Builder and

Domino’s Tracker. The Pizza Builder allows customers to order a

customised pizza and view their pizza being made on the

computer screen. The Domino’s Tracker allows the customer to

follow the pizza’s progress from the initial order up to the delivery.

❑ Furthermore, the company also pioneered insulated pizza bags,

which are used during delivery services to ensure that the pizzas

are oven-hot upon delivery.

❑ Domino’s Pizza offers a variety of products, such as beverages,

desserts, pizzas, and sides. Their range of sides includes chicken

strips, breads, and sauces.

❑ Their pizza offering is divided into Classic, Box Breakers, and

Domino’s Legends. Their pizza flavours include bacon and rib

honey mustard, chicken mayo, BBQ Russian and onion, deluxe

bacon and mushroom, and fiery Hawaiian, amongst others.

Source: SAFB; Taste Holdings Results; Domino’s; DP Online; DP Menu; D Sides; D Menu2 Image Source: Domino's; Domino's Pizza Menu

Sit down Take-Aways DeliveryOnline orders Mobile App

Nando’s, with its current creative agency M&C Saatchi

Abel, has built its brand around thought-provoking, yet

humorous, sociio-poiltical commentary.

❑ Initially the brand’s aim was to take on big competitors by being

edgy and creative. While many of its campaigns have been

banned in the past, the brand prides itself on its bravery that has

contributed to its successful position in the market.

❑ Nando’s recent #YouPeople ad makes fun of “you people”

stereotypes and reveales the hypocrisy of the phrase with the

tagline “We’re talking to #YouPeople, yes, also you. Niya fana,

NONKE!” (translating to “You are all the same”). The brand

suggests that the campaign is focused on initiating a crucial

conversation in South Africa through a humorous take on

stereotypes.

❑ Aside from its strong advertising campaigns, Nando’s also shows

a keen interest in supporting South African heritage and artists.

The brand has been buying art pieces by local artists since 2001.

They own over 21,000 artworks, displaying 350 artists’ pieces in

over 1,200 restaurants across the world.

❑ They also promote events such as the Nando’s Creative

Exchange initiative, a group art exhibition in Cape Town, and

sponsors the 2019 Basha Uhuru Freedom Festival for arts.

❑ In line with the company's commitment to raising awareness about

social issues, the company is also committed to creating a productive

and efficient work environment.

❑ Nando’s strives to make their internal communication easier for the

thousands of employees working for the brand. As such, they have

created an internal communications app platform to increase

productivity, foster brand pride, training, and better inform the

employees working for the group.

❑ Shortly after the release of the app, it was being used by 77% of its

employees across the world and has harnessed technology to

overcome perennial challenges other large organisations often ignore.

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Source: MarkLives; BizCom; Nando’s1; Nando’s2; Nando’s3; Nando’s4; Nando’s5; GTG; Forbes Image Source: Nando’s

SAMPLE FROM REPORT: NANDO’S: MARKETING AND ADVERTISING NEWS

BRAND AND SIZE Burger Burger Meal WrapChicken

Nuggets/Strips

Chicken Pieces

(2pc / ¼)

Chicken Wings

(Wings x4)

Afro’s Chicken

ShopStandard R55.00 N/A R55.00 R55.00 N/A N/A

Barcelos Standard R24.90 R37.90 N/A N/A R36.90 N/A

Chicken Licken Standard R29.90 R52.70 N/A R22.00 R25.90 R29.90

Chickin Tyme Standard R42.00 R61.00 R46.00 N/A R42.00 R48.00

Chicken Xpress Standard R14.90 R20.00 R24.90 N/A R32.90 R26.90

Galito’s Standard R39.00 R59.00 N/A N/A R37.00 N/A

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SAMPLE FROM REPORT:SA FAST FOOD PRICING ANALYSIS (CHICKEN)

This pricing analysis was conducted at Fast Food outlets during w/c 1 July 2019.

1. Executive Summary (3 pages):

1.1 Global Industry Snapshot

1.2 South African Industry Snapshot

1.3 Industry Drivers and Restraints

2. Global Fast Food Industry Overview (18 pages):

2.1 Global Industry Overview: GLOBAL FAST FOOD MARKET: 2019 & 2025* (IN US$ BILLION) (Graph)

2.2 Global Market Environment: BRAND VALUE OF 10 MOST VALUABLE FAST FOOD BRANDS WORLDWIDE: 2018 VS 2019 (IN US$ BILLION) (Graph)

2.3 Global Key Markets: Regional Overview: FAST FOOD RETAIL SALES, BY REGION: 2018 (IN US$ BILLION) (Graph)

2.4 Global Key Markets: North America

2.5 Global Key Markets: Asia-Pacific

2.6 Global Key Markets: Europe

2.7 Global Key Markets: Latin America

2.8 Global Industry Trends

2.9 Global Industry Drivers

2.10 Global Industry Challenges

TABLE OF CONTENTS

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3. South African Fast Food Industry (30 pages):

3.1 South African Fast Food Industry Overview (30 pages)

3.1.1 South African Industry Overview

3.1.2 South African Market Environment

3.1.3 South African Industry Market: SA Limited-Service Restaurants Market Definitions

3.1.4 South African Industry Market: SA Limited-Service Restaurants Market (By Restaurant Type) Definitions

3.1.5 South African Industry Market Size: Limited-Service Restaurants Industry (2013-2018): VALUE OF SA MARKET: 2013-2018 (IN ZAR MILLION); SA MARKET CAGR

AND TOTAL GROWTH (IN PERCENTAGE); SA MARKET CAGR AND TOTAL GROWTH BY RESTAURANT TYPE (IN PERCENTAGE) (Graph and Tables)

3.1.6 South African Industry Market Size: Limited-Service Restaurants Market (2013-2018): MARKET VALUE OF SA MARKET BY RESTAURANT TYPE (Table): ASIAN;

BAKERY; BURGER; CHICKEN; CONVENIENCE STORES; FISH; LATIN AMERICAN; MIDDLE EASTERN; PIZZA; OTHER.

3.1.7 South African Industry Market Size: Limited-Service Restaurants Industry (Forecast: 2019*-2023*): VALUE OF SA MARKET: 2018 & 2023* (IN ZAR MILLION); SA

MARKET VALUE FORECAST (IN ZAR MILLION); SA MARKET VALUE FORECAST BY RESTAURANT TYPE (IN ZAR MILLION) (Graph and Tables)

3.1.8 South African Industry Market Size: Limited-Service Restaurants Market (2013-2018): VALUE OF SA MARKET: CHAINED FOODSERVICE VS INDEPENDENT

FOODSERVICE FOR 2013-2018 (IN ZAR MILLION); SA REVENUE SHARE - CHAINED VS INDEPENDENT: 2013 vs 2018 (Graph and Table)

3.1.9 South African Industry Market Size: Limited-Service Restaurants Market (2013-2018): VALUE OF SA MARKET: EAT-IN VS DELIVERY & TO-GO FOR 2013-2018 (IN

ZAR MILLION); SA REVENUE SHARE – EAT-IN VS DELIVERY & TO-GO: 2013 vs 2018 (Graph and Table)

3.1.10 South African Industry Market Size: Limited-Service Restaurants Market (2013-2018): VALUE OF SA MARKET: ONLINE VS OFFLINE ORDERING FOR 2013-2018 (IN

ZAR MILLION); SA REVENUE SHARE – ONLINE VS OFFLINE ORDERING: 2013 VS 2018 (Graph and Table)

TABLE OF CONTENTS

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3. South African Fast Food Industry Continued (30 pages):

3.1 South African Fast Food Industry Overview Continued (30 pages)

3.1.11 South African Industry Market Size: TOP 10 COMPANIES IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION); TOP 10 COMPANIES: 2013 VS 2018 (Graph and

Table)

3.1.12 South African Industry Market Size: TOP COMPANIES (PER RESTAURANT TYPE) IN 2018 (Table): ASIAN; BAKERY; BURGER; CHICKEN; CONVENIENCE STORES; FISH;

LATIN AMERICAN; MIDDLE EASTERN; PIZZA; OTHER.

3.1.13 South African Industry Market Size: TOP 10 BRANDS IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION); TOP 10 BRANDS: 2013 vs 2018 (Graph and Table)

3.1.14 South African Industry Market Size: TOP BRANDS (PER RESTAURANT TYPE) IN 2018 (Table): ASIAN; BAKERY; BURGER; CHICKEN; CONVENIENCE STORES; FISH;

LATIN AMERICAN; MIDDLE EASTERN; PIZZA; OTHER.

3.1.15 South African Fast Food Trends

3.1.16 South African Fast Food Drivers

3.1.17 South African Fast Food Challenges

3.1.18 South African Food Festivals

3.1.19 South African Food Markets

3.1.20 South African Food Trucks

3.1.21 South African Online Ingredient Delivery Services

TABLE OF CONTENTS

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4. South African Fast Food Retail Analysis (12 pages):

4.1 Eclectic Brands: Overview

4.2 Famous Brands Limited: Overview

4.3 Famous Brands Limited: Financial Performance: KEY RESULTS FROM THE 2019 FINANCIAL RESULTS (IN ZAR THOUSAND); FAMOUS BRANDS LIMITED’S REVENUE BY

SEGMENT FOR THE YEAR ENDED 29 FEBRUARY 2019 (IN ZAR MILLION) (Table and Graph)

4.4 Grand Parade Investments: Overview

4.5 MSA Holdings: Overview

4.6 Spur Corporation: Overview

4.7 Spur Corporation: Financial Performance: KEY RESULTS FROM THE 2018 FINANCIAL RESULTS (IN ZAR THOUSAND); SPUR CORPORATIONS’ REVENUE BY

OPERATIONAL SEGMENT FOR THE SIX MONTHS ENDED 31 DECEMBER 2018 (IN ZAR MILLION) (Table and Graph)

4.8 The Franchise Co.: Overview

4.9 Taste Holdings: Overview

4.10 Taste Holdings: Financial Performance: CONDENSED REVIEWED CONSOLIDATED RESULTS (IN ZAR THOUSAND); TASTE HOLDINGS’ DIVISIONAL REVENUE FOR THE

YEAR ENDED 28 FEBRUARY 2019 (IN ZAR MILLION) (TABLE AND GRAPH)

4.11 Yum! Brands: Overview

4.12 Yum! Brands: Financial Performance: KEY RESULTS FROM ANNUAL REPORT (IN US$ MILLION); YUM! BRANDS DIVISIONAL SALES FOR THE YEAR ENDED 31

DECEMBER 2018 (IN US$ BILLION) (Table and Graph)

TABLE OF CONTENTS

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5. South African Fast Food Industry Competitor Analysis (47 pages):

5.1 Store Footprint of South African Fast Food Outlets (1 page)

5.1.1 Footprint of Top South African Fast Food Franchises

5.2 South African Fast Food Competitor Analysis: Burgers (11 pages)

5.2.1 Burger King: Overview

5.2.2 Burger King: Marketing and Advertising News

5.2.3 McDonald's: Overview

5.2.4 McDonald's: Marketing and Advertising News

5.2.5 Burger Perfect: Overview

5.2.6 Steers: Overview

5.2.7 Steers: Marketing and Advertising News

5.2.8 RocoMamas: Overview

5.2.9 RocoMamas: Marketing and Advertising News

5.2.10 Wimpy: Overview

5.2.11 Wimpy: Marketing and Advertising News

TABLE OF CONTENTS

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5. South African Fast Food Industry Competitor Analysis Continued (47 pages):

5.3 South African Fast Food Competitor Analysis: Chicken (16 pages)

5.3.1 Afro’s Chicken Shop: Overview

5.3.2 Barcelos: Overview

5.3.3 Chicken Licken: Overview

5.3.4 Chicken Licken: Marketing and Advertising News

5.3.5 Chickin Tyme: Overview

5.3.6 Chicken Xpress: Overview

5.3.7 Galito’s: Overview

5.3.8 Hungry Lion: Overview

5.3.9 Hungry Lion: Marketing and Advertising News

5.3.10 KFC: Overview

5.3.11 KFC: Marketing and Adverting News

5.3.12 Mochachos Mexican Chicken Fiesta: Overview

5.3.13 Nando’s: Overview

5.3.14 Nando’s: Marketing and Advertising News

5.3.15 Popeyes: Overview

5.3.16 Zebro’s: Overview

TABLE OF CONTENTS

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5. South African Fast Food Industry Competitor Analysis Continued (47 pages):

5.4 South African Fast Food Competitor Analysis: Pies (2 pages)

5.4.1 King Pie: Overview

5.4.2 Pie City: Overview

5.5 South African Fast Food Competitor Analysis: Pizza (11 pages)

5.5.1 Andiccio24: Overview

5.5.2 Debonairs Pizza: Overview

5.5.3 Debonairs Pizza: Marketing and Advertising News

5.5.4 Domino’s Pizza: Overview

5.5.5 Domino’s Pizza: Marketing and Advertising News

5.5.6 Panarottis: Overview

5.5.7 Panarottis: Marketing and Advertising News

5.5.8 Pizza Hut: Overview

5.5.9 Pizza Hut: Marketing and Advertising News

5.5.10 Pizza Perfect: Overview

5.5.11 Roman’s Pizza: Overview

TABLE OF CONTENTS

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5. South African Fast Food Industry Competitor Analysis Continued (47 pages):

5.6 South African Fast Food Competitor Analysis: Other (6 pages)

5.6.1 Anat: Overview

5.6.2 Chesanyama: Overview

5.6.3 Fishaways: Overview

5.6.4 Sausage Saloon: Overview

5.6.5 Spur: Overview

5.6.6 The Fish & Chip Co.: Overview

TABLE OF CONTENTS

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6. South African Fast Food Pricing Analysis (9 pages):

6.1 South African Fast Food Pricing Analysis: Burgers (2 pages)

6.1.1 Burgers Fast Food Pricing Analysis: Classic Beef Burger, Cheese Burger, Speciality Burger, Chicken Burger, Beef Combo, Cheese Combo, and Speciality

Combo - Comparative Pricing at Burger King, McDonald’s, Burger Perfect, Steers, RocoMamas, and Wimpy

6.1.2 Fast Food Pricing Analysis: Recent Burger Promotions

6.2 South African Fast Food Pricing Analysis: Chicken (3 pages)

6.2.1 Chicken Fast Food Pricing Analysis: Burger, Burger Meal, Wrap, Chicken Nuggets/Strips, Chicken Pieces (2pc /¼), Chicken Wings (Wings x4) - Comparative

Pricing at Afro’s Chicken Shop, Barcelos, Chicken Licken, Chicken Tyme, Chicken Xpress, Galito’s, Hungry Lion, KFC, Mochachos Mexican Chicken Fiesta, Nando’s, Popeyes,

and Zebro’s

6.2.2 Fast Food Pricing Analysis: Recent Chicken Promotions

6.3 South African Fast Food Pricing Analysis: Pizza (2 pages)

6.3.1 Pizza Fast Food Pricing Analysis: Margherita, Regina, Hawaiian, Four Seasons, Chicken, Meaty, Vegetarian, Speciality - Comparative Pricing at Andiccio24,

Debonairs Pizza, Domino’s Pizza, Panarottis, Pizza Hut, Pizza Perfect, and Roman’s Pizza

6.3.2 Fast Food Pricing Analysis: Recent Pizza Promotions

6.4 South African Fast Food Pricing Analysis: Pies and Other (2 pages)

6.4.1.a Pies Fast Food Pricing Analysis: Chicken, Steak and Kidney, Sausage Roll, Spinach and Feta, and Cornish - Comparative Pricing at King Pie and Pie City

6.4.1.b Other Fast Food Pricing Analysis: Anat, Chesanyama, Fishaways, Sausage Saloon, The Fish & Chip Co. – Comparative Pricing for various menu items

6.4.2 Fast Food Pricing Analysis: Recent Pies and Other Promotions

TABLE OF CONTENTS

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