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REPAIR GUIDE ROOFING After Storm for Contractors ROOF DAMAGING WEATHER Make sure promotional and informational materials are prepared well in advance of storm season. 1. KEEP AN EYE ON THE WEATHER 3. DISTRIBUTE DOOR HANGERS & FLIERS or be active on social media after the storm. Make sure that any materials link back to your website with plenty of information on damage types and roof repair. Homeowners will be worried about leaking roofs until the repairs are complete. Make sure that you can give a firm timeline on how long it will take to make the repairs. TIMELINE 5. GIVE A FIRM TIMELINE WHICH EPILAY PRODUCT SHOULD YOU USE? PLYSTIK PLUS (48 MIL THICKNESS) When you need ice dam protection, our 48 MIL thickness has you covered. Plystik works best under shingles, shakes, slate and tile roofs, and metal roofs. PROTECTITE SUPERIOR (7 MIL THICKNESS) Protectite Superior has A 7 MIL thickness and replaces 15 lb felt. It is ideal under residential asphalt and metal roofs. PROTECTITE ULTRA (11 MIL THICKNESS) Ultra has a 11 MIL thickness and replaces 30 Lb felt. Choose Ultra Protectite for added protection under asphalt, slate or metal roofs. “We’ve been using Epilay on every job we do since they’ve hit the market!!” Cameron Rubio, owner of C.R. Roofing, gives Epilay five stars. “Even with staples, it holds in 20 MPH winds. And with dew in the mornings, we’re still able to walk on a roof.” Jon Tollefson loves Epilay’s GripWalk system and its wind resistance. “We like it because it doesn’t hold as much heat as black felt in the summer — it makes a difference.” Joe Richardson from Richardson Construction likes that Epilay provides a cooler working surface. “I’d recommend this to anyone. And it’s so much easier to deal with. Cool morning when it’s a little wet, you can still walk on it.” Tom Cadorette of Illinois likes that Epilay products are easy to use. “I agree this product is far superior to any we have used in the past, Rhino, Henry, etc. Also easy to install and seems to lay flatter than most other products!” Michael Brown from HKC Roofing has nothing but good things to say about Epilay underlayment. SOURCES www.iii.org/research-data/catastrophe www.homeadvisor.com/r/severe-thunderstorms-guide/ www.nws.noaa.gov/om/hazstats.shtml www.thebalance.com/hurricane-damage-economic-costs-4150369 www.iii.org/fact-statistic/facts-statistics-tornadoes-and-thunderstorms https://investor.corelogic.com/pressreleases/corelogic-analysis-shows-between -1-billion-and-2-billion-estimated-insured-property www.roofingcontractor.com/articles/91684-keys-to-adding-storm-restoration-for -roofing-contractors www.epilay.com/products/plystik-plus-peel-and-stick-roofing-underlayment.aspx www.epilay.com/synthetic-roofing-underlayment/ Visit Epilay.com/contact-us/ to learn more about our synthetic underlayment products or to find a distributor in your area. When speaking with homeowners, be prepared to tell them the number of years you’ve been in business as well as your company’s relevant experience. 4. BE PREPARED While tornadoes can cause major structural damage, particularly to homes in the path of the storm or homes damaged by flying debris or falling trees, a large share of tornado damage is to nearby rooftops that are damaged in the high winds. High winds from thunderstorms cause upward of $140 million in property damage each year, often more depending on the number & severity of the storms. Rooftops are most commonly damaged during thunderstorm high wind events, particularly shingle roofs. THUNDERSTORM HIGH WINDS Tornadoes average $11.28 billion in property damage each year! This accounts for roughly 40% of all storm damage yearly. TORNADOES MOST COMMON Hail causes upwards of $8 million in property damage each year. This type of damage occurs most often to roofs, and it sometimes goes undiscovered for months after the storm because homeowners don’t always inspect rooftops until after leaks become apparent indoors. HURRICANE WINDS Wind damage is a major source of damage caused by hurricanes — more than 95% of damage from Hurricane Harvey, Ike and Celia was wind damage. Hurricane damage costs on average $328 billion each year. Most wind damage from hurricane force winds is to rooftops, although structural damage is also common. PROVIDING TRUST TO WORRIED HOMEOWNERS The aftermath of damaging storms is an emotional time for homeowners. Follow these steps to build trust & ease worries. STORM AFTERMATH: HAIL 2. BE ACTIVE IN THE COMMUNITY PRIOR TO STORM SEASON Familiar faces are faces that stressed homeowners are more likely to trust & turn to in the aftermath of a disaster. WHY CHOOSE EPILAY UNDERLAYMENT? TESTIMONIALS Epilay Protectite features a 4-ply design (5-ply with Epilay PlyStik) that makes it resistant to tears and damage. 4 PLY DESIGN SKID RESIST Skid-Resist prevents movement during installation, ensuring that the underlayment stays in place as it is being fastened. WATER REPELLENT & NON-ABSORBENT Our products are water repellent and non-absorbent, which gives roof decks an additional layer of protection against water damage. GRIP WALK The unique GripWalk surfacing on Protectite and PlyStik make it a safer, skid-resistant surface for roofing contractors to walk on, even in wet weather. 1 YEAR UV PROTECTION Epilay Protectite features 1 year UV protection, which is crucial in storm damaged regions where the number of roofs to be repaired means that there may be delays between installing the underlayment and the roofing material. PlyStik is UV resistant for up to 180 days. TM Phone | 310-320-6300 Email | info@epilay.com @epilaybuildingproducts PROTECTITE PLATINUM (17 MIL THICKNESS) Platinum has a 17 MIL thickness & replaces D226 felt. It is well suited to a broad variety of roofing materials, including asphalt, metal, slate and clay or concrete tiles.

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REPAIR

GUIDE

ROOFING

After Storm

forContractors

ROOF DAMAGING WEATHER

Make sure promotional

and informational

materials are prepared

well in advance of

storm season.

1. KEEP AN EYE ON THEWEATHER

3. DISTRIBUTEDOOR HANGERS& FLIERS

or be active on social

media after the storm.

Make sure that any

materials link back

to your website with

plenty of information

on damage types

and roof repair.

Homeowners will be worried about

leaking roofs until the repairs are

complete. Make sure that you can

give a firm timeline on how long

it will take to make the repairs.

TIMELINE

5. GIVE A FIRM TIMELINE

WHICH EPILAY PRODUCTSHOULD YOU USE?

PLYSTIK PLUS(48 MIL THICKNESS)

When you need ice dam protection, our 48

MIL thickness has you covered. Plystik

works best under shingles, shakes, slate

and tile roofs, and metal roofs.

PROTECTITE SUPERIOR(7 MIL THICKNESS)

Protectite Superior has A 7 MIL thickness

and replaces 15 lb felt. It is ideal under

residential asphalt and metal roofs.

PROTECTITE ULTRA(11 MIL THICKNESS)

Ultra has a 11 MIL thickness and replaces

30 Lb felt. Choose Ultra Protectite for added

protection under asphalt, slate or metal roofs.

“We’ve been using Epilay on every job we do since they’ve hit the market!!”

Cameron Rubio, owner of C.R. Roofing, gives Epilay five stars.

“Even with staples, it holds in 20 MPH winds. And with dew in the mornings, we’re still able

to walk on a roof.”

Jon Tollefson loves Epilay’s GripWalk system and its wind resistance.

“We like it because it doesn’t hold as much heat as black felt in the summer — it makes a difference.”

Joe Richardson from Richardson Construction likes that Epilay provides a cooler working surface.

“I’d recommend this to anyone. And it’s so much easier to deal with. Cool morning when it’s a

little wet, you can still walk on it.”

Tom Cadorette of Illinois likes that Epilay products are easy to use.

“I agree this product is far superior to any we have used in the past, Rhino, Henry, etc. Also easy to install and seems to lay flatter than

most other products!”

Michael Brown from HKC Roofing has nothing but good things to say about Epilay underlayment.

SOURCES

www.iii.org/research-data/catastrophe

www.homeadvisor.com/r/severe-thunderstorms-guide/

www.nws.noaa.gov/om/hazstats.shtml

www.thebalance.com/hurricane-damage-economic-costs-4150369

www.iii.org/fact-statistic/facts-statistics-tornadoes-and-thunderstorms

https://investor.corelogic.com/pressreleases/corelogic-analysis-shows-between

-1-billion-and-2-billion-estimated-insured-property

www.roofingcontractor.com/articles/91684-keys-to-adding-storm-restoration-for

-roofing-contractors

www.epilay.com/products/plystik-plus-peel-and-stick-roofing-underlayment.aspx

www.epilay.com/synthetic-roofing-underlayment/

Visit Epilay.com/contact-us/ to learn more about our synthetic underlayment productsor to find a distributor in your area.

When speaking with homeowners,

be prepared to tell them the number

of years you’ve been in business

as well as your company’s

relevant experience.

4. BE PREPARED

While tornadoes can cause major structural damage, particularly to homes in thepath of the storm or homesdamaged by flying debris orfalling trees, a large share of tornado damage is to nearby rooftops that are damagedin the high winds.

High winds from thunderstorms cause upward of $140 millionin property damage each year, often more depending on thenumber & severity of the storms.

Rooftops are most commonly damaged during thunderstormhigh wind events, particularly shingle roofs.

THUNDERSTORMHIGH WINDS

Tornadoes average $11.28 billionin property damage each year!

This accounts for roughly 40% of all storm damage yearly.

TORNADOES

MOST COMMON

Hail causes upwards of $8 million in property damage each year.

This type of damage occurs most often to roofs, and it sometimes goes undiscovered for months afterthe storm because homeowners don’t always inspect rooftops untilafter leaks become apparent indoors.

HURRICANE WINDS

Wind damage is a major source of damage caused by hurricanes— more than 95% of damage from Hurricane Harvey, Ike and Celia was wind damage.

Hurricane damage costs on average $328 billion each year.

Most wind damage from hurricaneforce winds is to rooftops, althoughstructural damage is also common.

PROVIDING TRUST TO WORRIED HOMEOWNERS

The aftermath of damaging storms is an emotional time for homeowners. Follow these steps to build trust & ease worries.

STORM AFTERMATH:

HAIL

2. BE ACTIVE IN THE COMMUNITY

PRIOR TO STORM SEASON

Familiar faces are faces that stressed

homeowners are more likely to trust

& turn to in the aftermath of a disaster.

WHY CHOOSE EPILAY UNDERLAYMENT?

TESTIMONIALS

Epilay Protectite features a 4-ply

design (5-ply with Epilay PlyStik)

that makes it resistant to tears

and damage.

4 PLY DESIGN

SKID RESIST

Skid-Resist prevents movement

during installation, ensuring that

the underlayment stays in place

as it is being fastened.

WATER REPELLENT& NON-ABSORBENTOur products are water repellent and

non-absorbent, which gives roof decks

an additional layer of protection

against water damage.

GRIP WALKThe unique GripWalk surfacing on

Protectite and PlyStik make it a safer,

skid-resistant surface for roofing

contractors to walk on, even in

wet weather.

1 YEAR UVPROTECTION

Epilay Protectite features 1 year UV protection,

which is crucial in storm damaged regions

where the number of roofs to be repaired

means that there may be delays between

installing the underlayment and the roofing

material. PlyStik is UV resistant for up to

180 days.

TM

Phone | 310-320-6300

Email | [email protected]

@epilaybuildingproducts

PROTECTITE PLATINUM(17 MIL THICKNESS)

Platinum has a 17 MIL thickness & replaces

D226 felt. It is well suited to a broad variety

of roofing materials, including asphalt,

metal, slate and clay or concrete tiles.